Past Forward

Activating The Henry Ford Archive of Innovation

Posts Tagged technology

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Rachel Carson devoted her early career to studying and writing about the ocean. During the 1950s, her poetic books about the sea brought her recognition and fame as an author.

Carson’s books helped build a new awareness about the environment. Her most important book, Silent Spring, released in 1962, asked Americans to examine the negative effects of widespread chemical pesticide use.

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Rachel Carson’s 1962 book, Silent Spring, linked human action to environmental destruction and ignited a national conversation. THF110029

During World War II, a chemical called DDT protected troops by killing disease-spreading insects. After the war, numerous products containing DDT became commercially available to American consumers for pest control.

In Silent Spring, Carson urged the public to live in harmony with nature and cautioned against the overuse of DDT, which destroyed insect populations and threatened other wildlife species. America reacted. The government banned DDT in 1972. The environmental movement—sparked in part by Carson’s book—continues today.

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An interactive digital experience in Henry Ford Museum features the stories of Rachel Carson, Luther Burbank, and George Washington Carver.

Learn more about Carson’s life and work in Henry Ford Museum of American Innovation, where a new digital experience in the Agriculture & the Environment exhibit explores

  • The post-WWII “chemical craze” that prompted Carson to act
  • The long-term environmental effects of pesticide misuse
  • Books and magazines from the beginning of the environmental movement
  • Carson’s influence on the evolution of environmental activism
  • Pesticide use today

20th century, 1970s, 1960s, 1950s, women's history, technology, Rachel Carson, nature, Henry Ford Museum, environmentalism, books

We hope you enjoyed this week’s experiences focused on Information & Communication Technology. Were you inspired to create or invent something? Please share your photos with us on social media using #WeAreInnovationNation!

If you missed anything from our series this past week, check out the recordings and resources below. We hope that you will join us this upcoming week to explore Power & Energy.

What We Covered This Week
Information & Communication Technology: How can a problem be inspiration for finding a better way of doing things?

STEAM Stories

Join us for a reading of What Do You Do with an Problem? by Kobi Yamada and then learn about plastic and metal using a lesson from our early childhood curriculum, Innovate for Tots.Watch the video here

Innovation Journeys Live!
Join us for an Innovation Journey Live when Diana Nucera shares how her organization, the Detroit Community Technology Project, is helping kids connect to their virtual learning experiences. Watch the video here

Kid Inventor Profile
Alex Knoll, 15-year-old student from Idaho developed Ability App, a global app that will help people with disabilities and caregivers search for specific disability-friendly features at locations around the world. Explore these Invention Convention Curriculum activities to keep your child innovating. Watch the interview here.

Resource Highlight: Innovate for Tots
In our continued efforts to help parents, students and educators during these times of uncertainty, The Henry Ford is providing helpful tips that assist parents in adapting its educational tools for implementation at home.

This week we are highlighting, Innovate for Tots.  These interdisciplinary, hands-on activities are designed for curious preschoolers, and focus on themed materials that are experienced through storytelling, project-based learning, science, discovery, artifact viewing and home/neighborhood exploration.

Our goal is to provide standards-based learning opportunities introducing our littlest learners to the habits and actions of innovators and the language of innovation through our stories from history. Each lesson includes fine and gross motor skills, science, social studies, literacy and the arts to accomplish this goal. We explore materials used in artifacts from the vast collections of The Henry Ford, as well as our own homes. Our innovating tots will develop their understanding of materials and the ways we have used them, hopefully inspiring their desire to Stay Curious, Collaborate, Empathize, Uncover and Design the artifacts of the future. 

The lessons are designed to provide tremendous flexibility. The various components can be completed indoors or out.  We have designed them into series of five activities, divided into Science, Technology, Engineering, Art and Math (STEAM), English, Language Arts and Literature (ELA/LIT), Social Studies and History (SS/HST), focused on one material or one combination of materials.  Each includes the related artifacts from the collections at The Henry Ford Museum of American Innovation which can be shown digitally as well as instructions, pictures, or links for projects.  Additionally, A Family Connection provides the family an opportunity to participate in the learning and a coloring sheet are also attached to each material. 

Each Innovate for Tots Lesson Plans for Toddler/Preschool teaches the following age-appropriate parts of our Model I – the Habits and Actions of Innovators:

Model I:
Help your tots practice the Habits of Innovators:
-Stay Curious: Ask questions like what, why, how
-Collaborate: Talk about helping, work together
-Learn from Failure: Talk about “trying again," what's another way to...
-Empathize: How did the characters in the stories feel?  How might it make others feel

Help your tots practice the Actions of Innovators:
-Design: Make, build, and create
-Uncover:  What do you see? (characteristic/properties); What problems does this material help us solve?

Parents and educators can learn more about Model I here.

communication, technology, Model i, innovation learning, educational resources

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A LINC console built by Jerry Cox at the Central Institute for the Deaf, 1964.

There are many opinions about which device should be awarded the title of "the first personal computer." Contenders range from the well-known to the relatively obscure: the Kenbak-1 (1971), Micral N (1973), Xerox Alto (1973), Altair 8800 (1974), Apple 1 (1976), and a few other rarities that failed to reach market saturation. The "Laboratory INstrument Computer" (aka the LINC) is also counted among this group of "firsts." Two original examples of the main console for the LINC are now part of The Henry Ford's collection of computing history.

The LINC is an early transistorized computer designed for use in medical and scientific laboratories, created in the early-1960s at the MIT Lincoln Laboratory by Wesley A. Clark with Charles Molnar. It was one of the first machines that made it possible for individual researchers to sit in front of a computer in their own lab with a keyboard and screen in front of them. Researchers could directly program and receive instant visual feedback without the need to deal with punch cards or massive timeshare systems.

These features of the LINC certainly make a case for its illustrious position in the annals of personal computing history. For a computer to be considered "personal," the device must have had a keyboard, monitor, data storage, and ports for peripherals. The computer had to be a stand-alone device, and above all, it had to be intended for use by individuals, rather than the large "timeshare" systems often found in universities and large corporations.

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The inside of a LINC console, showing a network of hand-wired and assembled components.

Prototyping
In 1961, Clark disappeared from the Lincoln Lab for three weeks and returned with a LINC prototype to show his managers. His ideal vision for the machine was centered on user friendliness. Clark wanted his machine to cost less than $25,000, which was the threshold a typical lab director could spend without needing higher approval. Unfortunately, Clark’s budget goal wasn’t reached—when commercially released in 1964, each full unit cost $43,000 dollars.

The first twelve LINCs were assembled in the summer of 1963 and placed in biomedical research labs across the country as part of a National Institute of Health-sponsored evaluation program. The future owners of the machines—known as the LINC Evaluation Program—travelled to MIT to take part in a one-month intensive training workshop where they would learn to build and maintain the computer themselves.

Once home, the flagship group of scientists, biologists, and medical researchers used this new technology to do things like interpret real-time data from EEG tests, measure nervous system signals and blood flow in the brain, and to collect date from acoustic tests. Experiments with early medical chatbots and medical analysis also happened on the LINC.

In 1964, a computer scientist named Jerry Cox arranged for the core LINC team to move from MIT to his newly formed Biomedical Computing Laboratory at Washington University at St. Louis. The two devices in The Henry Ford's recent acquisition were built in 1963 by Cox himself while he was working at the Central Institute for the Deaf. Cox was part of the original LINC Evaluation Board and received the "spare parts" leftover from the summer workshop directly from Wesley Clark.

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Mary Allen Wilkes and her LINC "home computer." In addition to the main console, the LINC’s modular options included dual tape drives, an expanded register display, and an oscilloscope interface. Image courtesy of Rex B. Wilkes.

Mary Allen Wilkes
Mary Allen Wilkes made important contributions to the operating system for the LINC. After graduating from Wellesley College in 1960, Wilkes showed up at MIT to inquire about jobs and walked away with a position as a computer programmer. She translated her interest in “symbolic logic” philosophy into computer-based logic. Wilkes was assigned to the LINC project during its prototype phase and created the computer's Assembly Program. This allowed people to do things like create computer-aided medical analyses and design medical chatbots.  In 1964, when the LINC project moved from MIT to the Washington University in St. Louis, rather than relocate, Wilkes chose to finish her programming on a LINC that she took home to her parent’s living room in Baltimore. Technically, you could say Wilkes was one of the first people in the world to have a personal computer in her own home.

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Wesley Clark (left) and Bob Arnzen (right) with the "TOWTMTEWP" computer, circa 1972.

Wesley Clark
Wesley Clark's contributions to the history of computing began much earlier, in 1952, when he launched his career at the MIT Lincoln Laboratory. There, he worked as part of the Project Whirlwind team—the first real time digital computer, created as a flight simulator for the US Navy. At the Lincoln Lab, he also helped create the first fully transistorized computer, the TX-0, and was chief architect for the TX-2.

Throughout his career, Clark demonstrated an interest in helping to advance the interface capabilities between human and machine, while also dabbling in early artificial intelligence. In 2017, The Henry Ford acquired another one of Clark's inventions called "The Only Working Turing Machine There Ever Was Probably" (aka the "TOWTMTEWP")—a delightfully quirky machine that was meant to demonstrate basic computing theory for Clark's students.

Whether it was the “actual first” or not, it is undeniable that the LINC represents a philosophical shift as one of the world’s first “user friendly” interactive minicomputers with consolidated interfaces that took up a small footprint. Addressing the “first” argument, Clark once said: "What excited us was not just the idea of a personal computer. It was the promise of a new departure from what everyone else seemed to think computers were all about."

Kristen Gallerneaux is Curator of Communication & Information Technology at The Henry Ford.

Missouri, women's history, technology, Massachusetts, computers, by Kristen Gallerneaux, 20th century, 1960s, #THFCuratorChat

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Take a look at a collection of clips showcasing design and making within the collections at The Henry Ford.

Continue Reading

technology, African American history, quilts, fashion, manufacturing, Henry Ford Museum, Eames, The Henry Ford's Innovation Nation, making, design

thf274746Model Wearing Walking Office Wearable Computer Prototype, circa 1984. THF274746

On March 13, 2020 The Henry Ford made the unprecedented decision to temporarily close to the public to help slow the spread of COVID-19. With Historical Resources staff transitioning into working from home, we are continuing to develop new digital content and drawing together thematic groups of material relevant to our world today.

Like many office workers around the world now working remotely, museum staff working off-site have carved out space wherever they can: taking over living rooms and spare bedrooms, repurposing kitchen tables and setting up cozy basement nooks. We, like many others, are figuring out our new ways of working while simultaneously adjusting to social distancing, cooking healthy meals at home, juggling child care and negotiating with confused dogs demanding walks.

In this new and unexpected reality of #MuseumFromHome, we are grateful for the digital tools (and telephones!) that have allowed us to stay connected with our collections and our colleagues.

It won't come as a surprise that our curators have been thinking this week about the links between our artifacts and the concept of telecommuting. And so we are sharing the following content — drawn primarily from our incredible well of online resources — that is focused on resourceful inventions and behaviors related to long-distance communication.

From the transatlantic cable and a prototype for an intriguing object called "The Walking Office" to the stories of community built by ham radio operators — and one story about the evolution of the office desk for good measure — we hope these stories and resources bring you a little joy and many learning opportunities during these difficult times. 

Personal Computing
"A Decade of Personal Computing" Expert Set
"Booting Up: The Rise of the PC" (Externally Hosted Content on Google Arts & Culture)  

Pager
AirTouch Pager, circa 1995

Fax Tech
Fax Qwip
Finch Fax
Crosley Reado Fax

Kristen Gallerneaux is Curator of Communication & Information Technology at The Henry Ford.

by Kristen Gallerneaux, home life, radio, computers, technology, communication, COVID 19 impact

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An image from the set of
The Henry Ford’s Innovation Nation.

For many people—especially those who grew up between the decades of the 1970s through the 1990s—the sight of a boombox often prompts the thought: “I wonder how heavy that thing would feel, if I carried it around on my shoulder?” Boomboxes are infused with the promise of human interaction, ready for active use—to be slung from arm to arm, hoisted up on a shoulder, or planted with purpose on a park bench or an empty slice of asphalt in a city somewhere.

Here at The Henry Ford, we recently acquired a trio of classic boomboxes to document stories about the growth of mobile media and the social communication of music in American culture.

The Norelco 22RL962 was developed in the mid-1960s by the Dutch company, Philips. A combination radio and compact cassette player, it had recording and playback functions as well as a carrying handle. While it was generally thought of as the first device that could be accurately called a “boombox,” the Norelco failed to gain mass traction. The core issue wasn’t due to poor performance from a technological standpoint, but rather the bad sound quality of the tapes. In 1965, the American engineer Ray Dolby invented the Dolby Noise Reduction system, which led to clean, hiss-free sound on compact cassette tapes. His invention sparked a revolution in hi-fi cassette audio.

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The ubiquitous compact cassette tape.

In the early 1970s, Japanese manufacturers began to make advancements in boombox technology as an outgrowth of modular hi-fi stereo components. Living spaces in Japan were typically small, and there was a desire to condense electronics into compact devices without losing sound quality.

Later that decade, the improved boombox made its way to the United States, where it was embraced by hip hop, punk, and new wave musicians and fans—many of whom lived in large cities like New York and Los Angeles. In many ways, the boombox was a protest device, as youth culture used them to broadcast politically charged music in public spaces.

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An early image of the Brooklyn Bridge and New York Skyline. THF113708

Boomboxes literally changed the sonic fabric of cities, but this effect was divisive. By the mid-1980s, noise pollution laws began to restrict their use in public. The golden years of the boombox were also short lived due to the rising popularity and affordability of personal portable sound devices like the Sony Walkman (and later, the MP3 player), which turned music into a private, insular experience.

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The JVC RC-550 ”El Diablo” boombox. THF179795

JVC RC-550 “El Diablo”

This boombox was built for the street, and it is meant to be played loud. Its design is rugged, with a carrying handle and protective “roll bars” in case it is dropped. Many classic photos from the early years of hip-hop depict fans and musicians carrying the El Diablo around cities and on the subway in New York.

The JVC RC-550 is a member of what sound historians refer to as the “holy trinity” of innovative boomboxes. While the origins of its “El Diablo” nickname are uncertain, it is believed to stem from the impressive volume of sound it can transmit—or its flashing red sound meters. It is a monophonic boombox, meaning that it has one main speaker and it is incapable of reproducing sound in stereo. A massive offset 10-inch woofer dominates its design, coupled with smaller midrange and tweeter speakers. As with most boomboxes of this time, bass and treble levels could be adjusted.

An input for an external microphone led to the RC-550 being advertised as a mobile personal amplifier system. Brochures from the Japanese version show the boombox being used by salesmen to amplify their pitches in front of crowds, as a sound system in a bar, and by a singing woman accompanied by a guitarist. Recording could take place directly through the tape deck, or through the microphone on top, which could be rotated 360-degrees.

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JVC 838 Biophonic Boombox. THF177384

JVC 838 Biphonic Boombox
The JVC 838 is important for its transitional design. It was one of the first boomboxes to incorporate the symmetrical arrangement of components that would become standard in 1980s portable stereos: visually balanced speakers, buttons and knobs, and a centered cassette deck.

As boombox designs evolved, they began to include (almost to the point of parody) sound visualization components such as VU meters and other electronic indicators. In many cases, these were purely for visual effect rather than function. The needle VU meters on the JVC 838 however, were accurate.

A unique feature of the JVC 838 boombox is its “BiPhonic” sound—a spatial stereo feature that creates a “being there” effect through its binaural speaker technology, resulting in “three-dimensional depth, spaciousness, and pinpoint imaging.” The box also includes an “expand” effect to widen the sound even further.

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Sharp GF-777 “Searcher.” THF177382

Sharp “Searcher” GF-777
The Sharp “Searcher” GF-777 is an exercise in excess. Often referred to as the “king of the boomboxes,” it was also one of the largest ever produced. Weighing thirty pounds (minus ten D-cell batteries) and measuring over one foot tall and two feet wide, it took a certain amount of lifestyle commitment to carry this device around a city.

The Searcher played a key part in the performance and representation of hip-hop music. Its six speakers include four woofers individually tuned for optimal bass transmission and amplitude. It appeared in a photograph on the back cover of the first Run-DMC album, found its way into several music videos, and was photographed alongside breakdancing crews. 

Many people used this boombox as an affordable personal recording studio. Two high quality tape decks opened the possibility for people to create “pause tapes” – a way of creating looped beats through queuing, recording, rewinding, and repeating a short phrase of music. A microphone input and an onboard echo effect meant people could rap or sing over top of music backing tracks.

Much like Thomas Edison’s phonograph, the boombox came full circle, allowing people to record and play back music for public and communal consumption. And while they may not mesh with our ideas of what a “mobile” device is in our age of smartphones and streaming services, their reach permeated popular culture in the 1970s well into the 1990s. Sometimes acting as portable sound systems, sometimes used as affordable personal recording studios—carrying a boombox through the streets (wherever you happened to live) was as much a fashion statement and lifestyle choice as it was a celebration of music and social technology.

Kristen Gallerneaux is Curator of Communications and Information Technology at The Henry Ford.

1980s, 1970s, 1960s, 20th century, technology, radio, portability, popular culture, music, communication, by Kristen Gallerneaux

While the concept of the e-bike has been around since the 1890s, it was not until the 1990s that battery, motor, and materials technology had advanced to the point where motorized bicycles became practical. While fully motor-driven units do exist, most e-bikes are of the “assist” variety. The rechargeable battery-powered motors on these bikes aren’t intended to replace muscle. Rather, they deliver a boost on steep hills or provide a few moments’ rest for a fatigued pedaler. The motors supplement rather than supplant human effort.

The Henry Ford acquired its first examples of electric-assist bicycle technology in 2017, with two prototype bicycles from Ford Motor Company’s Mode:Flex project. This 2015 initiative came out of the company’s efforts to position itself as a “mobility provider” for a post-car future. With the millennial generation returning to cities and, to some extent, turning away from automobiles in favor of public transit and other alternative forms of transportation, Ford charged teams of designers and engineers to create prototype bicycles specifically tailored for its automobile customers.

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One of two Mode:Flex units acquired by The Henry Ford in 2017, this prototype bicycle is fully functional and capable of carrying a rider. Made of mostly steel, it weighs around 80 pounds – considerably heavier than a typical road bike’s 20-30 pounds. Bruce Williams, who led the Mode:Flex project, contended that the weight could be halved by using different materials if the bicycle ever went into production. THF172635

The Mode:Flex team – led by Bruce Williams, a Senior Creative Designer who had previously worked on the redesign of Ford’s F-150 pickup – developed a concept for a jack-of-all-trades bicycle that is easily disassembled for compact storage in any Ford vehicle. The front and rear ends are interchangeable between city, road and mountain bike configurations. (The bike’s seat post, which houses its 200-watt electric motor and rechargeable battery, remains the same in any configuration.)

The Mode:Flex connects to an app that controls the electric-assist motor; operates the LED headlight, taillight and turn signal (inspired directly by the units on the Ford F-150); and provides speedometer and trip odometer functions, navigation assistance, and real-time traffic updates. Running in “No Sweat” mode, the app monitors a user’s heart rate. When the heart rate climbs, the bicycle’s electric motor kicks in with a corresponding level of assistance, allowing novice bikers to ride to work in standard office attire (rather than Lycra or Spandex).

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This non-functional mock-up of the Mode:Flex bicycle was largely created from thermoplastic materials rendered on a 3D printer. Built for promotional display purposes only, it lacks a working motor and is unable to support the weight of a rider, but it clearly illustrates the Mode:Flex bike’s foldability.
THF172637

While the Mode:Flex could be used as a commuter’s sole mode of transportation, it is particularly geared toward those making multi-modal commutes. Someone might drive in from a distant suburb, park in a satellite lot outside the urban core, and then bike the “last mile” to work, shopping or entertainment. The bicycle’s app is designed to work seamlessly with an owner’s car as well. It can lock and unlock doors, monitor gas mileage or electric vehicle charging, track parking locations and perform other similar functions. The bicycle’s battery can be pulled out for remote charging or connected directly to a Ford vehicle’s electrical outlet.

The Mode:Flex bikes in The Henry Ford’s collection are concept prototypes, and Ford has no immediate plans to put them into production. Nevertheless, they represent concrete efforts by automakers to broaden their product lines and customer bases in response to evolving trends in personal transportation.

Matt Anderson is Curator of Transportation at The Henry Ford.

design, 21st century, 2010s, Ford workers, technology, Ford Motor Company, by Matt Anderson, bicycles

This fall we welcomed Rich Sheridan, CEO (and Chief Storyteller) of Menlo Innovations, to The Henry Ford as an Entrepreneur in Residence. Rich is our second EIR to join us in 2019, following Melvin Parsons, founder of We The People Growers Association in Ypsilanti. Hear more about Melvin's story below.


Thanks to a grant, the William Davidson Foundation Initiative for Entrepreneurship has allowed The Henry Ford to provide the next generation of entrepreneurs with hands-on learning opportunities. This initiative includes the Entrepreneur-in-Residence program, a public speaker series featuring influencers in entrepreneurship, workshops and the expansion of youth programming that leverages the institution’s Archive of American Innovation to create a deep and engaging understanding of invention, innovation, and entrepreneurship from a young age. 

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Photo courtesy of Menlo Innovations.

Learn more about Rich, his background, and his passion for cultivating joy.

Tell us a little bit about yourself and your company, Menlo Innovations.
I am a #PureMichigan kid. I grew up in Mount Clemens, Mich., just north of Detroit and attended Chippewa Valley High School where I started learning to program computers on a teletype in 1971.  I then went to Ann Arbor and received a bachelor of science in computer science and a master of science in computer engineering from the University of Michigan. After graduation in 1982, I decided I loved Ann Arbor too much to leave and have been there ever since. I married my high school sweetheart, Carol, and we raised our three daughters (Megan, Lauren and Sarah) in a house we’ve been working on since we bought it in 1983. We have two granddaughters now and two more (twins!) on the way.

I co-founded Menlo Innovations in 2001 with James Goebel. We are a contract software design and development firm in downtown Ann Arbor with a mission to “end human suffering in the world as it relates to technology.” Our goal since our founding is to return joy to technology … for the people who use the software our team creates, for the people who pay us to design and build it, and for the people who do the work.

Our team has done lots of work in the automotive industry, the healthcare industry, logistics, retail, in just about every technology and platform available.

Do you have a specific memory about your first visit to The Henry Ford?
Growing up in Clinton Township (near Mount Clemens), there was a program offered every summer that I believe they called Summer Recreation. Most of the activities were at the elementary school I attended. They also offered field trips and once a summer they took us to Greenfield Village. I loved it every time I went. My specific memories include rock candy (!), the steam engine train, the Wright Brothers bicycle shop, the horse-drawn carriages, the Model-T fleet, the blacksmith shop, the glassblowing, and of course, the Menlo Park lab of Thomas Edison.

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Inside Menlo Laboratory.

What inspires your most about Thomas Edison and his Menlo Laboratory?

As a kid, I got goosebumps whenever I entered that lab. I’m not even sure if I knew what had actually happened there. I could sense the human energy that existed there, the camaraderie, the inventiveness, and the excitement of creating things that had a chance to change the world. I loved the fact that there was a “lab” that was wide open and filled with such fascinating equipment, above a machine shop. My favorites toys as a kid were Erector sets, electrical experimentation kits, LEGO blocks, chemistry sets, and a microscope. In my mind’s eye, I saw all of this at work in this lab and this was a place that adults worked! I wanted that in my own work life.

What have you been working on with The Henry Ford as our EIR? What excites you most about your time here?
The Henry Ford wants to ensure they offer practical relevance to the problems we face in our world today. Businesses and engineers at those businesses have the opportunity to create great impact. The adults running those firms and working there need inspiration (just like we kids did). Businesses today need creativity, imagination, invention and innovation more now than ever. What better place to inspire and begin such a journey than The Henry Ford.

My project is to help the amazing team at The Henry Ford imagine an innovation space that businesses can use to bring their teams, their ideas, and perhaps even their customers to play, explore, invent and ideate. The space itself will be right in the middle of the museum. Thus, teams who use that space will be able to use the museum as a sort of lab for creating, drawing important lessons from the past and they ideate about the future. As William Pretzer said in his book Working at Inventing, “Henry Ford’s goal was to create a museum that would not only record the past but would shape the future as well. It would use the past to encourage visitors, especially the young, to aspire great achievements of their own.” It certainly worked for me!

Why is it important to put joy into your work every day?
I have to admit, my desire to create Menlo Innovations was a selfish one. I wanted to create a workplace I wanted to come to every day, with energy, enthusiasm and inspiration. The beautiful thing is that this kind of environment is contagious. We actually get over 3,000 visitors every year who come from all over the world just to see how we do what we do. They can feel the energy of the place and we end up talking about the “business value of joy.” The visitors often ask, “Why is joy so important?” I present them with a rhetorical question: “Imagine half of my team had joy and the other half didn’t? Which half would you want working on your project?” Everyone chooses the joyful half (of course!). I then ask them why?

“They’d be more productive.”

“They’d care more about the outcome.”

“They’d produce higher quality.”

“They’d be easier to work with.”

There is, in fact, tangible business value to joy. We know this. Thomas Edison knew this. Henry Ford knew this. Now it’s time for the rest of the world to get on board.