What’s the Role of Digital Media in the Museum Experience?
The simple answer: to tell a meaningful, engaging and informative story. But we could say the same for any exhibit component. Exhibit labels and signs meet those criteria, as do videos, artifacts and our skilled presenters. For an exhibition designer, the question is more complex and depends largely on the situation. Digital media is just one of many experiential techniques to choose from.
Being informative is easy. A white label with black text stating the birth date of a historical figure provides sufficient information. In some cases, it’s exactly what’s needed. A more challenging task is making the informative engaging and therefore meaningful. To do this, we must find the best storytelling device that allows us to connect to universal ideas where all individuals — within our wide spectrum of guests — can find relevance.
Digital experiences excel in areas where there’s a need to convey complex or layered information, attract through novelty and fun, or respond with flexibility and adaptability. Virtual exploration — by simulation or transportation — has the magical ability to whisk our guests beyond the confines of our campus (or bring them to us) and put them into situations they may never find themselves in, such as walking on the wings of an airplane or working on a racing pit crew. The possibilities are nearly endless, and emerging technologies are ever widening the imagination. I’m sure an AI chatbot would have lots to say on the subject.
Despite the many exciting opportunities with digital, it isn’t always the best choice. Hardware and code evolve at a rapid pace, and keeping up can be costly. We also consider how our museum experiences are unique in 2024 when many of us live entrenched in a digital world already. Our ideal exhibition experience is one where guests don’t notice the methods — and the complex questions feel like they have simple answers.
Written by Wing Fong, director of Experience Design, The Henry Ford
This post was adapted from an article in the Winter/Spring 2024 issue of The Henry Ford Magazine.
