Industry Evolution
2024 marks two milestone anniversaries for the Ford Rouge Complex
By Paige Gilbert, social media manager, The Henry Ford
One hundred years ago, in 1924, Henry Ford opened the massive Ford Rouge Complex for the public to see and experience the manufacturing process. By 1936, a memorable phase of Rouge tours began. The Ford Rotunda — originally designed for the 1934 World’s Fair — reopened as a visitor center and starting point for tourgoers who boarded glass-roofed buses to see the massive complex. Some of today’s guests still remember walking through the steel operations plant.
Ford Rouge Complex circa 1955 / THF714295
After a 1962 fire destroyed the Rotunda, Ford Motor Company opened a building called the Spirit of Ford directly across from Henry Ford Museum of American Innovation and bused tour attendees from there to the Rouge. In the early ’80s, Ford stopped offering factory tours for various reasons.
In the late ’90s, Bill Ford, then chairman of Ford’s board, began to reimagine a Rouge Complex of the future. He brought on architect and designer William McDonough to help make the Rouge more efficient and sustainable. Together, they envisioned a site that could become a model of industrial production and environmental redesign. The complex saw many transformations — including new approaches to stormwater management, landscaping, waste minimalization and lighting, as well as the creation of one of the world’s largest “living roofs.”
With this redevelopment came the opportunity to build a visitor center and reopen the factory to the public. The visitor center project came to life through a collaboration between Ford Motor Company, The Henry Ford and UAW Local 600.
Twenty years ago, on May 3, 2004, the Rouge reopened to the public, this time with tours managed by The Henry Ford. Today, Ford Rouge Factory Tour guests are bused from Henry Ford Museum of American Innovation to be immersed in the past, present and future of American manufacturing as they get an inside look at where the Ford F-150 is assembled.
Since 2004, the Ford Rouge Factory Tour has welcomed more than 2 million guests from all over the world.
This post was adapted from an article in the Winter/Spring 2024 issue of The Henry Ford Magazine.
