Texaco Sign, 1964
Add to SetSummary
In 1937, Texaco hired visionary industrial designer Walter Dorwin Teague to redesign and modernize its stations. By 1940, Texaco had 500 stations with clean white porcelain, green lines, and bold red stars. Teague's design was a beacon to drivers, promising friendly attendance, quality gasoline, and clean restrooms. This sign was also designed by Teague.
In 1937, Texaco hired visionary industrial designer Walter Dorwin Teague to redesign and modernize its stations. By 1940, Texaco had 500 stations with clean white porcelain, green lines, and bold red stars. Teague's design was a beacon to drivers, promising friendly attendance, quality gasoline, and clean restrooms. This sign was also designed by Teague.
Artifact
Trade Sign
Date Made
02 February 1964
Location
Not on exhibit to the public.
Object ID
86.39.1
Credit
From the Collections of The Henry Ford. Gift of Edmund Laginess.
Material
Steel
Color
Black (Color)
Green
Red
White (Color)
Dimensions
Diameter: 72 in
Length: .06 in
Inscriptions
TEXACO
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