Tide Racing Baseball Cap, 2006
Add to SetSummary
In the late 20th century, an increasing number of non-automotive businesses saw advantages in sponsoring NASCAR vehicles. Companies like Proctor and Gamble, makers of Tide laundry detergent, tapped into the growing female fan base that filled the race-day stands. In 2006, Tide Racing supporters could get this cap after purchasing Proctor and Gamble products at CVS pharmacies.
In the late 20th century, an increasing number of non-automotive businesses saw advantages in sponsoring NASCAR vehicles. Companies like Proctor and Gamble, makers of Tide laundry detergent, tapped into the growing female fan base that filled the race-day stands. In 2006, Tide Racing supporters could get this cap after purchasing Proctor and Gamble products at CVS pharmacies.
Artifact
Baseball cap
Date Made
2006
On Exhibit
at Henry Ford Museum in Driven to Win: Racing in America
Object ID
2013.13.1
Credit
From the Collections of The Henry Ford.
Material
Cotton (Textile)
Cardboard
Color
Orange (Color)
Blue
White (Color)
Dimensions
Height: 6 in
Width: 7 in
Length: 10.5 in
Inscriptions
On front of cap: Tide/ RACING On side of cap: Downy On label inside cap: STYLEMASTER/ 100% COTTON/ MADE IN CHINA/ OSFA
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