Best Western Motel Sign, circa 1950
Add to SetSummary
The Best Western "chain" was created in 1946 by M.K. Guertin of Long Beach, California, who was inspired by the loosely organized motel associations and referral chains that cooperated in upgrades of their properties. But Best Western, run as an incorporated business, was much more successful. Best Western motels, to display a sign like this, abided by agreed-upon standards.
The Best Western "chain" was created in 1946 by M.K. Guertin of Long Beach, California, who was inspired by the loosely organized motel associations and referral chains that cooperated in upgrades of their properties. But Best Western, run as an incorporated business, was much more successful. Best Western motels, to display a sign like this, abided by agreed-upon standards.
Artifact
Advertising sign
Date Made
circa 1950
Keywords
Location
Not on exhibit to the public.
Object ID
87.98.1
Credit
From the Collections of The Henry Ford.
Material
Tin (Metal)
Enamel (Fused coating)
Color
Yellow (Color)
Red
Black (Color)
White (Color)
Dimensions
Width: 28.25 in
Length: 36 in
Inscriptions
On face: MEMBER / THE BEST / WESTERN / MOTELS / B. W. M. / PROPERTY BEST WESTERN MOTELS
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