Past Forward

Activating The Henry Ford Archive of Innovation

Here at The Henry Ford, we participate in a lot of car shows. From the events we host here, like Motor Muster and Old Car Festival, to those organized by members of the car enthusiast community, we love to show off the cars in our collection. While our presenters dress the part for events held in Greenfield Village, it’s not everyday that our team dresses the part of a 1967 24 Hours of Le Mans pit crew just to be able to gain access to a car show.

This week our Executive Vice President Christian Overland, Curator of Transportation Matt Anderson, and Conservation Specialist Robert Coyle took a step back to the 1960s and left Dearborn for West Sussex, England, to take part in the Goodwood Revival, a car festival celebrating post-World War II (1948 to 1966) road racing automobiles and motorcycles.

The Revival started in 1995 as a throwback to the original days of racing on the Goodwood Motor Racing Circuit. Races stopped at the track in 1966. Today vintage clothing is a must and you won’t see a modern day car anywhere on site.

Our THF team accompanied our 1967 Ford Mark IV in tribute to racing legend Dan Gurney, who’s being honored at this year’s revival. Dan and his co-driver A.J. Foyt wheeled the Mark IV to victory in the 1967 24 Hours of Le Mans. While the Revival allows cars only from 1948 to 1966, our 1967 Ford was considered very important in the celebration of Dan’s achievements and was allowed to be displayed.

A big part of the preparation for the Revival was making sure our team had period-correct clothing to wear on site. Robert and Matt are dressed as 1967 Mark IV pit crew members. Our research team, led by Jeanine Miller, Curator of Domestic Life, used photos from the race to make sure every piece of the outfits was correct. In addition to the photos, our Senior Curator of Transportation Bob Casey spent time talking with Charles Agapiou, a Ford mechanic at LeMans in 1967 to insure the accuracy of the clothing.

Period accurate clothing at Goodwood Revival

What exactly do their outfits look like?

  • Burgundy short-sleeve shirt with orange buttons: Matt and Robert’s shirts were purchased from Lands End. But our period clothing department expertly tailored the shirts to recreate the more fitted look of the mid-1960s.
  • Blue on a white background Ford oval patch: We had these custom made locally for the work shirts to match the special patches worn at LeMans in 1967.
  • White pants: Lands End jeans were tailored to be shorter for a decade-appropriate look.
  • Chukka boots: The mechanics often wore these to provide some ankle support.


Christian is dressed as an American businessman traveling with the racing team. Jeanine outfitted Christian in a vintage 60s-era sport coat; new, but decade-appropriate slacks; and a fedora from our period clothing shop. His ensemble is topped off by the classic 60s skinny tie.

For the visitors to the Goodwood Revival, the three-day event is a celebration of an era gone by. We’re proud to be a part of it – hopefully we’ve played the part as authentically as possible!

To see what this weekend's action was like, take a look at their streaming feed.

Henry Ford Museum, Driven to Win, Mark IV, events, race cars, Goodwood Revival, racing, fashion, cars, car shows

Bob Casey, automotive historian and former Curator of Transportation at The Henry Ford, offers up some insight into the many books written on auto pioneer Henry Ford. Two of his favorites – both of which can be found in the Henry Ford Museum Store and the Greenfield Village Store – are The People’s Tycoon: Henry Ford and the American Century, by Steven Watts, and Young Henry Ford: A Picture History of the First Forty Years, by Sidney Olson. “Watts’ book is the best one-volume biography of Henry Ford that I have ever read – despite all that has been written about Ford, Watts still manages to find new insights,” said Casey. “Olson mined the Ford family and business records to create a lively, well-illustrated account of Henry Ford’s first forty years, from his childhood to the initial success of Ford Motor Company.”

Jeff Seeno, intern in the Media and Film Relations department at The Henry Ford, asked Casey some questions recently about Henry Ford and these reflections of Ford’s life.

Many books written about Henry Ford either vigorously attack him, or grant him extraordinary praise for his accomplishments. Do you feel these books in any way distort the picture of the true man?

Both of these books are very balanced accounts of the true Henry Ford. These are also very personal accounts of Henry Ford’s life. For example, Ford did not appreciate the talents of his only son, Edsel, who had a great eye for cars. He loved the way cars looked, and according to Watts, Ford Motor Company could have completely dominated the market if they had harnessed Edsel’s insight. But Henry Ford loved to lap up the acclaim and position himself as an incumbent visionary, and he could articulate his vision so well that everyone wanted to jump on board.

How do these books establish the essential Henry Ford – not only as a social visionary, but as a figure who has a controversial personality?

In Olson’s book, he is not afraid to talk about the mean side of Henry Ford. He mentions that Ford was a prankster, and a mean one at that. He tells the story of a time when one of Henry’s employees, George Flint, who was rather sloppy, would leave his shoes lying about when he changed from his work clothes to his street clothes. In an effort to teach Flint to be neater, Ford nailed Flint’s shoes to the floor.

On the other end, Watts’ book shows that Ford had much strength in regards to charity and the growth of the Ford Motor Company. He was very philanthropic in a quirky way, but after executing his “Five Dollars a Day” plan, his forthright genius and creative power went to his head.

Continue Reading

1930s, 1920s, 20th century, research, Henry Ford, Ford Motor Company, by Jeff Seeno, by Bob Casey, books