Past Forward

Activating The Henry Ford Archive of Innovation

Brightly colored quilts hanging on a black backboard

A display of quilts made by members of the Lincoln, Nebraska Modern Quilt Guild at American Quilt Study Group’s October 2019 Seminar. Photo by Jeanine Head Miller.

The 400 quilts in The Henry Ford’s collection, dating from the 1700s to the 2000s, represent quilting traditions of nearly 300 years--all reflecting the resourcefulness and creativity of their makers. Quilts were among the objects of everyday life that Henry Ford collected as he gathered objects for his museum. Since Ford’s time, The Henry Ford’s curators have continued to add to the collection, gathering quilts that represent diverse quilting traditions.

Quilts serve a practical purpose as warm bedcovers. Yet they are also inherently about design--from a simple traditional pattern to a unique motif crafted through the expert manipulation of pattern and color. While many quiltmakers have no formal training in design, they instinctively create attractive quilts that display their innate talents.

Quiltmaking has continued to evolve, reflecting new aesthetics and influences. An exciting, robust trend of the past 20 years has been the Modern Quilt Movement—a style of quiltmaking we are eager to add to our collection.

Quilts, mostly shades of black, white, and gray, hanging on a black backboard
A display of quilts made by members of the Lincoln, Nebraska Modern Quilt Guild at American Quilt Study Group’s October 2019 Seminar. Photo by Jeanine Head Miller.

A wonderful opportunity arose. While giving a paper at the American Quilt Study Group’s October 2019 Seminar, I met Kristin Barrus, who was presenting a poster session on “Why Women Under 45 Quilt.” (Silent Generation and Baby Boomers created the quilt revival of the post-Bicentennial era. They were followed by GenX and Millennial quilters, many of whom have shaped and embraced the Modern quilt aesthetic.)

Board titled "Why Women Under 45 Quilt," containing text and images, sitting on quilt
Kristin Barrus’s poster, presented at the American Quilt Study Group Seminar in 2019. Photo by Jeanine Head Miller.

Kristin, a graduate student studying Material Culture and Textile History at the University of Nebraska-Lincoln, is not only knowledgeable about the Modern Quilt Movement, she’s a modern quiltmaker herself. We were delighted to have Kristin join us this Spring for a remote practicum experience at The Henry Ford, conducting research on the Modern Quilt Movement to help us more fully understand its vibrant landscape. Her research will inform strategic additions to our collections: examples of modern quilts, printed materials reflecting the movement, and books on the topic. Part of Kristin’s research involves a survey of modern quilters.

Here’s Kristin to tell you more about the Modern Quilt Movement, and her research survey.

Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.



Image of woman with long blonde hair in a long-sleeved red shirt.
Kristin Barrus. Photo by Alisha Tunks.

Hi, I’m glad to have this opportunity to tell you about my quilt research project! I started quiltmaking around 2003 in my twenties and got swept up with this new aesthetic called Modern quilting. I co-founded the Utah County Modern Quilt Group, which ran monthly for seven years in Lehi, Utah. While I taught at meetings, quilt shows and retreats, I realized I was more interested in watching the quiltmakers make connections with each other than with what came out of the other side of my sewing machine. (Although I do still love to make quilts!) The topic of my thesis for the University of Nebraska-Lincoln is the first study of QuiltCon, an annual convention for Modern quiltmakers.

Quilt, primarily white with green border.
Modern Trends, Kristin Barrus, 2017. A sampler quilt turned Modern by joining several popular quilt blocks together in a new layout. Photo by Kristin Barrus.

There is much to celebrate and investigate in 21st century quiltmaking. The Modern Quilt Movement is a sub-category within quiltmaking, bracketed at years 2000–2020 for the purposes of my research. Modern is a very broad and sometimes contested term, not just a new aesthetic. It’s also a new kind of experience in the contemporary quilt world. People come to Modern quilting not only to make quilts, as traditional quiltmaking guilds do, but to be a part of the energetic vibe that happens at Modern meetings, both online and in person. Often people who do not consider themselves Modern quiltmakers join because they love the inclusive comradery, mini quilt swaps and inspiration of the Modern Quilt Movement. Thus this popular phenomenon is identified not only by what Modern quilts look like, but also the type of person and the community involved.

The main design philosophy of Modern is exploration through bending or breaking unspoken—and sometimes spoken—traditional quilt rules. It relies on the use of technology such as blogs, Instagram and digital publications to connect across distances, initially building a vibrant community online. Because of the variety and dispersed nature of these makers, Modern quilting is complicated. The look of Modern quilts can include brighter color palettes in solids or prints, or quiet neutrals to create quilts with a strong graphic feel. Or it could just be a new twist on a traditional pattern. Other common aspects include, but are not limited to, large use of negative space, asymmetrical design and straight-line, rather than curvilinear, quilting.

Multi-colored quilt with complex design
Group Improv, Kristin Barrus & Sew Night Friends, 2018. An example of collaborative quilt design by seven women, using popular colors and fabrics. Photo by Kristin Barrus.

For my practicum at The Henry Ford, I will present a paper on “The Landscape of the Modern Quilt Movement, 2000-2020” next Spring. I will also recommend specific quilts from the movement to consider acquiring for The Henry Ford’s collection, as well as books on the topic. In the meantime, I will be conducting recorded interviews with key individuals from the movement to be included in The Henry Ford’s archives, as well as future research.

My project also includes a survey for Modern quilters. I am hoping to hear from anyone who has participated in Modern quiltmaking in any way, via an anonymous survey. I hope to capture what Modern means to the people who play a part in it: What do they feel Modern is? What are the trends and people that have influenced them? This data will help academia study what the Modern Quilt Movement is, as well as its impact on the lives of many people all over the world. The survey is anonymous, contains 15 questions and takes about 5–8 minutes to complete.

Multicolored quilt with pink flower in the center of concentric design
Tula Pink Millefiori, Kristin Barrus, 2017. A hand applique medallion quilt using motifs from popular fabric designer Tula Pink. Photo by Kristin Barrus.

Let Your Modern Voice Be Heard

If you have participated in Modern quiltmaking in any way, please consider taking the survey, or sending it to someone you know who makes Modern quilts. The lines between Modern and Modern-traditional quiltmaking are blurred and intersect often. As you answer each question, please reflect on what Modern means to you specifically, regardless of how anyone else defines Modern quiltmaking. You can access the survey here, or using the QR code below.

Black and white QR code

Kristin Barrus is a graduate practicum student at The Henry Ford.

21st century, research, quilts, making, design, by Kristin Barrus, by Jeanine Head Miller

A perfectly ripe tomato is a classic summer joy. But did you know that the growing of tomatoes has ties to many aspects of our history and culture? Curator of Agriculture and the Environment Debra Reid uses our collections to reveal the many facets of the tomato.


The tomato -- a little fruit -- has big lessons to teach.

Double image showing two young girls and a boy among staked tomato plants

Tomatoes Growing in a Home Garden, circa 1915THF252180

First, yes, that’s right. Tomatoes are, biologically, a fruit – a berry that matures on a flowering plant. As this circa 1915 stereograph explains, “at first they were only small green things that grew where the blossoms dropped off.” Yet, the small green fruit grew into a plump, juicy “culinary vegetable,” considered such because of its low sugar content. (For example, processors transformed the fruit into a spicy vegetable sauce – catsup! – the savory contrast to sweet fruit sauces like apple butter.)

The image above shows a boy named Bob and his two sisters amidst the tomato plants they raised from seed, proudly displaying plants loaded with fruit. The Keystone View Company included an educational message on the back of the stereograph to engage children with growing fruits and vegetables. Bob and his sisters planned to share their finest tomatoes with others during their school garden show. They became role models for other students sprouting seeds and planting seedlings and then weeding and watering their crops.

By growing tomatoes, these children learned about domestication, the process by which humans select seed from bigger or tastier fruits or from plants that survive a disease or a drought. They cultivate these seeds (planting, weeding, harvesting, saving seed, and replanting year after year). This results in cultivars, each with different shapes, textures, colors, flavors. Over generations, humans have created more than 10,000 tomato cultivates by saving seed from their best tomatoes.


Why do tomatoes come in so many different shapes, sizes and colors?

Woman in period clothing bending over a wheelbarrow containing tomatoes and white eggplants
Tomatoes in the background and white eggplant in the foreground of the wheelbarrow. Photograph by Debra Reid, taken Saturday, August 15, 2020, at the kitchen garden at Firestone Farm.

Evolution resulted in distinctive varieties, but humans have also picked good-tasting fruits to propagate. (See how many different cultivars this proud gardener grew in the mid-1940s!)

The historic gardens in Greenfield Village include heritage cultivars documented in historic sources and saved through traditional seed saving. Three tomatoes often grown at Firestone Farm (pictured above) include Red Brandywine, Oxheart and Yellow Pear.

As demand for quality seeds grew during the second half of the 19th century, commercial seed businesses flourished. Companies such as Hiram Sibley & Co. contracted with growers to produce seed in clearly marked packages for customers to purchase. In addition to illustrations of the cultivar, the packet included descriptions of the qualities of the fruit, as well as best practices of cultivation (often in more than one language).

Tomato seed packet with tomato illustration on front & text on back
Hiram Sibley & Co. tomato seed packet, “Early Acme” cultivar, 1880s. THF278980/THF278981

Noted plant breeder Luther Burbank (1849–1926) crossed varieties to create hybrid cultivars that did not exist in nature. He sought disease resistance as well as a meaty tomato that had more pulp than seed – the meatier the tomato, the heartier the sauce! Some of Burbank’s varieties are still sold today.

Seed packet with photo of tomato on front and text on back
Charles C. Hart Seed Company "Burbank Slicing Tomato" seed packet, circa 2018 THF276144/THF276145

Twentieth-century concerns about food quality and nutrition led to the popularity of seeds like “Double Rich,” which were certified organic and yielded tomatoes with twice the Vitamin C!

You can learn more about organic cultivation and its relationship to the plant breeding process from the U.S Department of Agriculture’s (USDA) Organic Integrity Database, and about biotechnology, including hybridization, from this USDA glossary.


Have you ever wondered who grows the tomatoes sold in cans or bottles?

Fancy-shaped blue, gold, red, and white label with a picture of a tomato and text
Product label for tomato catsup by Heinz, Noble & Co., 1872-1873 THF117246

Anyone with yard space enough can grow tomatoes. Yet, by the time home gardeners like Bob and his sisters planted their crop in the early 20th century, many urban Americans wondered what a vine-ripened tomato tasted like. Why? Because tomatoes could be easily processed into affordable packaged products, and most urban consumers paid clerks in general stores to pick tomatoes off the canned goods shelf.

People in a field picking tomatoes into crates
Workers harvest tomatoes at a Heinz tomato farm near Salem, New Jersey, 1908 / THF252058

Companies like the H. J. Heinz Company contracted with farmers to meet the demand for canned goods and catsup. Their production far exceeded the yields of home gardens. Heinz ensured success by growing seed tomatoes from which the best seeds became the basis for the next year’s crop. The company maintained a network of greenhouses to start the plants that growers put in the ground.

A rapid, careful and organized tomato harvest and transport led to high-quality processed foods. A sense of urgency dictated the harvest season, which began with careful picking and packing of the delicate and perishable fruit in special crates and baskets. It continued as laborers moved the full containers from fields to shipping points. Specially designed wagons and baskets reduced stress on the ripe fruit during transit. Only the best tomatoes made the journey to H.J. Heinz plants. Laborers discarded damaged fruit into barrels and packed others into baskets for shipment.

Several sailboats at dock, all filled with baskets of tomatoes
Shipping tomatoes by boat, H. J. Heinz Company, Salem, New Jersey, circa 1910 THF292108

Transporting tomatoes from truck farms to Heinz processing plants sometimes involved sailing vessels loaded with ripe fruit. At the height of harvest, barges carried loads of tomatoes from farms to processors. Growers in Salem, New Jersey, used the Salem River, a tributary to the Delaware River, to send crops to processing centers near large east coast markets, including Philadelphia and New York.


Mass production of tomatoes did not make home gardening obsolete.

African American man squatting by plant in field
Man inspecting tomato plant in Victory Garden, June 1944 / THF273191

In fact, times of economic hardship increased the general public’s interest in growing their own tomatoes. During the Great Depression, Henry Ford dedicated 1,500 acres of Ford Farms land (between Birmingham and Flat Rock, Michigan) to vegetable gardens. Ford Motor Company employees could sign up to tend a garden plot and retain the produce. Interest in growing tomatoes remained high during World War II, largely through the U.S. government’s Victory Garden program.

Home-grown tomatoes could even be symbols of resistance. George W. Carver encouraged farm families to grow tomatoes for the table as a strategy to strengthen their position, economically and socially.


Tomatoes have legal, ethical, and policy implications.

Red flag with white circle in middle containing stylized black eagle and text "FARMWORKERS AFL-CIO"
United Farm Workers Flag, circa 1970 / THF94392

Tomatoes have been at the heart of economic conflict between growers and laborers. California growers produced 85 percent of tomatoes canned in the United States by 1940. The larger the fields, the more urgent the need for laborers to harvest a crop that quickly moves from maturity to rot.

Most large-scale growers relied on migrant agricultural laborers at harvest time. They worked for wages determined by the grower and did not receive protection under legislation passed during the New Deal that established minimum wage, maximum hours and workers’ compensation. Instead, growers had legal protection to hire agricultural laborers for wages below the legal minimum and were exempt from compliance with maximum hour and overtime regulations. This meant that laborers had to work until the perishable crop was completely harvested.

Edward R. Murrow’s 1960 news report, Harvest of Shame, increased attention to the plight of U.S. agricultural laborers along the East Coast. Then, in 1965, Filipino-American laborers, members of the Agricultural Workers Organizing Committee, launched a strike to protest pay and working conditions. Latino pickers, members of the United Farm Workers Association, joined with them, and began a five-year strike in and around the grape fields of Delano, California. Consumers increasingly sympathized with the laborers on whom growers of other perishable crops depended.

Large red farm machine in museum exhibit
FMC Tomato Harvester, 1969 THF151662

Mechanical tomato harvesters became commercially viable in the context of this successful strike. When the FMC Corporation introduced its Cascade Tomato Harvester, Model 69W, in 1969, it advertised the machine as the savior of a multi-million-dollar crop and the preserver of the American people’s eating habits. The machine did not eliminate humans from the picking process, but it sped it up. FMC explained that it “picks a crop at the rate of nine tons per hour and cuts the cost of handpicking by 40 to 50 per cent.” Crews who operated the machine included a driver, a mechanic, and ten to twelve individuals who rode on the machine and removed debris from the picked tomatoes. This machine carried crews through midwestern fields, last on a farm near Grant Park, Illinois, between 1983 and 1990, which produced for the Heinz catsup factory in Muscatine, Iowa.

Changing harvesting practices required changing the form of tomatoes, too. Mechanical engineers believed the shape of San Marzano tomatoes would suit harvester belts. Plant breeders spent 30 years cross-pollinating tomatoes (including the San Marzano) to create a new hybrid that tolerated mechanical harvesting. In addition to uniform size and firmness, the fruits had to all mature at the same time on one plant, and they had to come off the vine easily.

Could scientists really slow the aging process? Microbiologists at Calgene, Inc. began research with that goal in mind in 1981. Their work paid off by 1988 with the “first commercially available genetically engineered whole food,” the Flavr Savr™ tomato. Genetic modification had shut down a protein that ripened fruit. It resulted in a tomato that could “last up to four weeks in a non-refrigerated state” (Martineau, pg. 4). An assessment of safety of the genetically modified tomato published in 1992 determined that the Flavr Savr™ remained a tomato and was food. (It bears mentioning that genetically modified tomatoes tend not to be listed in the Cultivated Plant Code because they derive from lines still being developed.)

Book page with text
Page from Safety Assessment of Genetically Engineered Fruits and Vegetables: A Case Study of the Flavr Savr™ Tomato from The Henry Ford's library.


Hungry for more on this little fruit with big impact?

Two women in period dresses and bonnets examine a tomato plant in a garden with unpainted picket fence in background
The Acme tomato in the Firestone Farm garden, August 21, 2018. Photograph by Debra A. Reid.

The Henry Ford has resources to help you explore the complete tomato trajectory to date.

You can….

Sources

  • Charles, Daniel. Lords of the Harvest: Biotech, Big Money, and the Future of Food. Perseus Publishing, 2001.
  • Dreyer, Peter. A Gardener Touched with Genius: The Life of Luther Burbank. Rev. Ed. University of California Press, 1985.
  • Hersey, Mark D. My Work is That of Conservation: An Environmental Biography of George Washington Carver. The University of Georgia Press, 2011.
  • Martineau, Belinda. First Fruit: The Creation of the Flavr Savr™ Tomato and the Birth of Biotech Food. McGraw Hill, 2001.
  • Redenbaugh, Keith and William Hiatt, Belinda Martineau, Matthew Kramer, Ray Sheehy, Rick Sanders, Cathy Houck, and Donald Emlay. Safety Assessment of Genetically Engineered Fruits and Vegetables: A Case Study of the Flavr Savr™ Tomato. CRC Press, 1992.



Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.

farming equipment, food, by Debra A. Reid, agriculture, #THFCuratorChat

Antique car driving down a street festooned with balloons

This year would have marked the 70th anniversary of Old Car Festival, the longest running antique car show in America. While due to the COVID-19 pandemic, we currently can’t be immersed in the moving stories of the early automotive era, we didn’t want to miss the opportunity to celebrate our longest running and one of our most loved events in Greenfield Village.

Row of antique vehicles parked on green grass

Old Car Festival is more than just a car show. It’s an experience. It’s the detail that goes into the costumes and settings of the vignettes created by our staff that depict the turn of the century to the Great Depression. It’s the blues, jazz and Ragtime that you can hear throughout the streets and the dancing to go with it. It’s the delicious food offerings from our culinary team. It’s the sight and smell of more than 800 vehicles taking to the streets and taking over nearly every corner of the village.  All of it together transports our participants, members, guests and staff back to a time when these vehicles created their own roads.

Dancers in vintage costumes on concrete road with crowd watching

All of it wouldn’t be possible of course, without our wonderful participants who come year after year to take their cherished treasures out for a spin (or just for show in some cases), participate in games of skill out on Walnut Grove and share their favorite stories with those who pass by.

Two people in vintage car in foreground and another two in another car in background; additional cars in the distance

In addition to the 70th anniversary of Old Car Festival, this year’s event would have also celebrated the centennial of the 19th Amendment. Automobiles arrived just as women were making new inroads in the workplace and in civic engagement. It’s not too much to say that the car’s freedom of mobility made an important contribution to this social change. On September 10, our curator of transportation Matt Anderson participated in a special THF Conversations for our members on “Women behind the Wheel,” taking a look at how early American carmakers marketed to women and the role the car played on the road to suffrage. (The link to this video will be available here soon, or read about the same topic here.)

Five women wearing sashes and holding signs related to women's suffrage

We look forward to making more Old Car Festival memories soon. Until then, stay safe and have a great weekend--and if you want, explore round-ups from previous Old Car Festivals on our blog here.

Antique cars driving along concrete road

Melissa Foster is Senior Manager of Public Relations at The Henry Ford.

Michigan, Dearborn, 21st century, 2020s, Old Car Festival, Greenfield Village, events, COVID 19 impact, cars, car shows, by Melissa Foster

American homes in the Victorian period were designed to showcase their owners’ good taste. This is the Wright home in Greenfield Village, where brothers Wilbur and Orville Wright grew up in the 1880s and 1890s.

Outside view of two-story house with wrap-around porch and bicycle propped against fence
THF123598a

As the “best” room, parlors were meant to show the family’s good taste to honored guests, so decoration was carefully arranged. This photo, probably taken by Katharine Wright, sister to Orville and Wilbur, documents the room in the 1890s.

Room with chairs, window, desk, elaborate fireplace
THF242827

The Firestone Farmhouse, where Harvey Firestone was raised, is also in Greenfield Village. Here is the parlor as curators interpreted it to the mid-1880s. Notice the conscious profusion of pattern, ornament, and what we would call clutter.

Room crowded with furniture and with busy floral carpeting and wallpaper
THF133628

The family portrait shows just how carefully objects were placed. Even the people seem arranged as if they were objects. In the Victorian mindset, materialism and display were utmost.

Boy, woman, and man sitting in an extensively furnished room
THF301364

In this ostentatious, high-style interior from Brooklyn, New York, we see the heights of materialism and conspicuous consumption.

Room crowded with furnishings and drapery
THF38417

This high-style parlor cabinet, made in New York, was meant to impress. Composed of design elements from many historical periods, it truly is a jumble.

Elaborate wooden cabinet with inlay, gilt, and an oval painting on the front
THF128558

This music or print stand was made for either a parlor or a library and gives us a sense of just how particular Victorians could get with specific types of furniture.

Intricate wooden stand with inlay and carved designs
THF154258

Victorians loved mixing and matching different styles, even within a single object, like this one. The most important thing was decoration, and the more the better.

Chair with mustard yellow velvet seat cushion and intricately carved dark wood back
THF99906

Victorians also loved to mix exotic materials into their rooms. During the 1880s, there was a craze for furniture made from animal horns. This chair is part of a set.

Chair with black leather seat cushion and back, arms, and legs made out of steer horns
THF81955

Dramatic changes in taste came through the work of English reformer, William Morris. Morris sought to change society by creating the first interior design firm, Morris & Company. Probably his most important design was this reclining chair.

Chair with brown leather cushions and wooden slats on either side
THF159903, THF159902, THF159906

Morris despised “overwrought” decoration. He wanted to return to the simple design of the pre-industrial world. He wanted to reunite the arts with the crafts, destroyed by industrialization. This came to be called the "Arts and Crafts" movement. Ideals of the Arts and Crafts movement were adopted by American tastemakers in the 1890s. Gustav Stickley published a popular magazine called The Craftsman, and marketed a line of furniture, including his version of Morris’ chair.

Stickley advocated simpler, less fussy interiors, with multi-purpose rooms, for less formal living. The concept of the living room was born on the pages of Stickley’s The Craftsman magazine.

Woman in blue dress with white apron and cap using a sweeper vacuum on a living room carpet
THF110273

This brochure for wallpaper shows the most up-to-date Arts and Crafts interior available to Americans in 1912. As the title says: "A Well Decorated Home is a Potent Aid to Contentment & Happiness." The hall flows into the living room.

Woman and little girl at open door of house, as man outside raises his hat
THF215321

Stickley also promoted the idea of the bungalow, or Craftsman house, much less formal and, he argued, more comfortable than the Victorian house.

House and front yard
THF145995

Architect Frank Lloyd Wright took these ideas further with his Prairie houses, where rooms flowed into one another, and exteriors took their cues from the surrounding landscape. This is an unexecuted design for Henry Ford’s Fair Lane Home.

Drawing of house and yard on manila paper
THF157872

This library table displays the simple form and visible construction techniques emblematic of Arts and Crafts furniture. It could be used in a living room as a decorative table or as a desk.

Simple wooden table
THF159607

Textiles were an integral part of the Arts and Crafts interior. Designers emphasized the use of stylized botanical motifs, such as roses, which harmonized with furniture, ceramics, and artwork. The ideal was to create a unified interior environment.

Beige textile embroidered with green and red floral pattern
THF174999

This tile was intended to be a part of a larger composition, perhaps lining a fireplace, where the turtles would follow in a line from head to tail. The effect was intended to harmonize with an Arts and Crafts interior environment.

Tile of turtle on yellow background under green leaves
THF176936

Detroit's Pewabic Pottery was founded in 1903 as part of the American Arts and Crafts movement. This vase represents naturalistic leaves in high relief from the surface of the vase. The matte glaze is typical of Arts and Crafts pottery.

Green vase with swirling 3D leaf design
THF176898

After World War I, interest in the Arts and Crafts waned, as Americans looked toward other styles like the Colonial Revival and new Art Deco for their homes. However, the concept of the multi-purpose living room persisted.

Man and woman sitting in chairs, reading, while teen girl kneels by a radio
THF266898

Even in high-style interiors, the open concept living room continued.

View of modern living room with text “Catalog Supplement: The Herman Miller Furniture Company, Zeeland, Michigan”
THF145237

In the post-World War II era, most American homes featured a comfortable living room. In this Christmas 1962 snapshot, note the Victorian rocking chair on the right and the recliner, an updated version of the “Morris” Chair, at the left.

Two women and one man seated in a room around a silver aluminum Christmas tree
THF126335

In this La-Z-Boy ad from the 1980s, we can see the influence of the Arts and Crafts movement.

La-Z-Boy Showcase Shoppes, 1980-1988	Living room with woman, man, and child on couch, with text “La-Z-Boy Showcase shoppes” below
THF290352

This has been a whirlwind tour of American interiors through the 19th and 20th centuries. If you’d like to learn more about the Arts and Crafts movement, check out this Expert Set and other artifacts within our Digital Collections.


Charles Sable is Curator of Decorative Arts at The Henry Ford.

20th century, 19th century, home life, furnishings, design, decorative arts, by Charles Sable, #THFCuratorChat

Model T covered in red and white striped bunting, in front of a photograph of women's suffrage advocates


In the years following the introduction of the automobile, women had few chances to challenge prevailing, gendered beliefs about their place behind the wheel. But where limited opportunities did exist, women seized them. They competed in organized races and reliability tours, volunteered for motor service during World War I, and drove to rally support for women’s suffrage.

Woman in elaborate fur coat and hat behind the wheel of an open car Four women, some wearing motoring coats and hats Row of Model T ambulances, each with a woman in uniform standing before it
Continue Reading

1910s, 20th century, women's history, voting, cars, by Saige Jedele

Black and white cover sheet featuring title “Female Suffrage: Song and Chorus”
This 1867 music sheet (00.4.183) was dedicated to Elizabeth Cady Stanton, Susan B. Anthony, George Francis Train, Lucy Stone, and other “advocates of female suffrage.” / THF93144

We often hear the names of Elizabeth Cady Stanton and Susan B. Anthony in connection with the early struggle for “woman’s suffrage,” which we know more commonly today as “women’s suffrage”—the right of women as American citizens to vote. What is lesser known is that the early women’s suffrage movement began within the context of the broader struggle for women’s rights and it involved many more people—men as well as women, Black as well as white.

Printed family scene with man reading newspaper in a chair, woman holding little girl at his feet, and another little girl at the other side of his chair, all around a metal heating stove
This scene of domestic bliss from an 1880 trade card (89.0.541.1270) for parlor stoves belies the fact that women at this time lacked basic rights. / THF224913

Women’s Rights, Denied

Into the early 20th century, women were not considered entities with rights separate from men. They could not vote, serve on a jury, testify in court, or hold public office. If married, it was illegal for women to sign contracts, inherit property, keep or invest their own earnings, have automatic rights to their children (even after a divorce or if their husband died), or make a will without their husband’s consent. It was very difficult for them to get divorced from an abusive husband or have a profession other than that centered around home and children. Furthermore, they were expected to stay out of public matters—centering their lives around family and home, obeying their husbands, and behaving at all times in a refined, polite way.

Yellowed cover with image of two white men in suits holding an African American man in chains and title reading in part “The American Anti-Slavery Almanac for 1840”
Abolitionist literature like The American Anti-Slavery Almanac for 1840 (2005.0.17.1), produced by and for northern abolitionists, often featured provocative covers depicting the brutality of slavery. / THF7209

Breaking Early Barriers

During the early 19th century, a few strong women began expressing their views about the rights of women as separate from men. Many of the early women who spoke out were white, educated, middle-class members of the Society of Friends, or Quakers. Members of this religious sect not only accepted women as equals to men but also saw it as their duty to seek justice for all. Lucretia Mott, one of the organizers of the 1848 Seneca Falls Convention, was Quaker. Susan B. Anthony, who joined the movement a bit later, also had a Quaker upbringing.

Many of these women had also long championed the abolition of slavery. In this they found allies in men as well as Black women. It was as advocates for this movement that these women got practice attending and speaking out at meetings. They paved the way for other women.

Man with quill in his hand over a document on table labeled “Pledge,” with woman over right shoulder pointing at the document and red devil creature with cup in hand at the man’s left shoulder
The title of this ca. 1851 oil painting (59.124.1) is “The Temperance Pledge,” referring to an important component of the temperance movement that involved signing a document in public promising to abstain from alcohol. / THF119917

Some of the early women’s rights advocates also championed temperance reforms—that is, an organized effort to encourage abstinence from, or at least moderation in, the consumption of intoxicating beverages—especially hard liquor. Excessive drunkenness, especially by men, was threatening the stability of many families (in 1830, consumption of alcohol was three times the current norm) and women led the charge to battle this. Elizabeth Cady Stanton and Susan B. Anthony were both temperance movement reformers before they became women’s rights advocates.

Black-and-white portrait of woman with light-colored hair and clasped hands wearing elaborate lace dress.
Elizabeth Cady Stanton was a leader in the struggle for women’s rights and an early advocate for women’s suffrage (98.94.18). / THF6584

A Few Voices Lead to Many

The Seneca Falls Convention of 1848 was the first official public forum for discussing women’s rights. But suffrage was never the main or the only goal there.

Lucretia Mott met Elizabeth Cady Stanton (who had recently married abolitionist Henry Stanton) at the World Anti-Slavery Convention in Great Britain in 1838, just as that country had ended slavery. They found they shared similar views and kept in touch after that. During a conversation when Mott visited Stanton’s hometown of Seneca Falls, New York, in 1848, Stanton’s feelings of oppression as a wife and mother came tumbling out. The two decided to call “a convention to discuss the social, civil, and religious conditions and rights of Woman.”

In July 1848, Mott, Cady Stanton and nearly 300 other attendees—men as well as women—gathered in Seneca Falls, including well-known self-emancipated orator and editor Frederick Douglass. James Mott, Lucretia’s husband, chaired the meeting, as women felt they lacked the experience as well as the knowledge of parliamentary procedure. Cady Stanton, possessing a gift for writing, had drafted a Declaration of Sentiments for the meeting, not unlike those presented and discussed at anti-slavery conventions at the time. But it was her genius to use the language and legitimacy of the Declaration of Independence, modifying the phrase “all men are created equal” to “all men and women are created equal.”

Sepia image of African American man in a suit seated in a chair; “Fred Douglas” handwritten along bottom
Self-emancipated abolitionist Frederick Douglass was an early champion for women’s suffrage (96.68.1). / THF210623

At the meeting, the attendees discussed the 18 grievances and 11 resolutions that Cady Stanton had drafted in her Declaration. But it was the resolution “that it is the duty of the women of this country to secure to themselves their sacred right to the elective franchise,” that led to the longest debate and greatest opposition. To most people at the meeting—women as well as men—the idea of women voting seemed far-fetched, ludicrous, even illogical. Cady Stanton defended it, claiming (what seems so obvious to us today) that women needed political rights to be able to make other gains through legal means. The resolution almost failed, until Frederick Douglass spoke fervently in its favor. It passed by a small margin—the only resolution adopted that was not unanimous.

Sepia portrait of African American woman in a dress and shawl seated in chair, knitting, with text at bottom “I sell the shadow to support the substance – Sojourner Truth”
Emancipated orator Sojourner Truth championed women’s rights along with abolition (96.72.1). / THF121160

The Seneca Falls Convention gave rise to numerous other women’s rights conventions that emerged over the next decade, in New York, Pennsylvania, Ohio, and Massachusetts. It was in Akron, Ohio, in 1851 that emancipated orator Sojourner Truth—best known for speaking out against slavery—gave her first known speech on women’s rights. She would continue to appear at many women’s rights conventions and give valiant service to the movement. It was also during this time that Susan B. Anthony assumed a leadership role in the women’s rights movement.

These conventions gave women practice in airing grievances, building consensus, and establishing alliances and friendships. Abolitionist support dominated these discussions, as the slavery issue heated up through the decade. There was no consensus about women’s suffrage. In fact, women’s suffrage was barely an issue on the table at convention after convention.

Colored print showing an African American man in a cream-colored patched suit adding a token to one of two jars under a red and white striped awning with a line of other African American men behind him
This 1867 cover of Harper's Weekly (2005.16.2) shows Black freedmen lining up to cast their ballots. Congress had recently approved measures allowing African Americans the right to vote—a right later ratified in the 15th Amendment. / THF11673

An Unfortunate Split

Only after the Civil War did women’s suffrage become the primary goal of the women’s rights movement. However, two factions split over how to achieve it. According to Angela P. Dodson in “Remember the Ladies”: Celebrating Those Who Fought for Freedom at the Ballot Box (2017), this “fissure” sundered alliances, strained relationships, diffused energies, squandered resources and stalled progress, and it took decades to heal.

Three-column newspaper page with title “The Revolution” at top, with two poems in left column and article “The Born Thrall” by Alice Cary in the two right columns
The Revolution (2005.14.1), a newspaper distributed by the National Woman Suffrage Association (NWSA) and edited by Elizabeth Cady Stanton, featured essays supporting NWSA’s agenda. / THF277269

Although many women’s rights advocates supported the passage of the 13th Amendment formalizing emancipation, the dissension started with passage of the 14th Amendment (guaranteeing equality to all “male citizens”) and especially with the passage of the 15th Amendment (giving Black males the right to vote). In retrospect, it seems obvious that Black enfranchisement in the South was in peril if lawmakers didn’t act quickly and it was simply not judicious to fight for two difficult causes at the same time—Black freedmen’s rights and women’s rights. However, some women, including the vocal Elizabeth Cady Stanton, did not see it that way. These women felt they had fought long and hard for both abolition and women’s rights, and they felt they deserved their due.

It was at this time that women realized they needed to advocate for a national amendment calling for “universal suffrage” and began referring to themselves as suffragists. This would have been the perfect time for a national organization to push this agenda, and one was attempted at the 1866 National Woman’s Rights Convention, led by Susan B. Anthony. But there was almost immediately a division in the ranks—leading to two competing organizations. Stanton and Anthony formed the National Woman Suffrage Association (NWSA), working specifically for the enfranchisement of women and opposing the 15th Amendment. At the same time, women’s rights advocate Lucy Stone organized the American Woman Suffrage Association (AWSA) in support of the 15th Amendment and working toward a broader coalition (her group ultimately received more support). These two groups competed for allies and support for the next 25 years, weakening each other’s success and forcing each of them to work harder for state-by-state support rather than working together to fight for a federal amendment.

Round orange button with yellow circle in center, with printed text reading “Vote no on woman suffrage”
During the struggle for women’s suffrage, many men and some women strongly opposed the notion of women voting, as evidenced by this ca. 1910 button (2004.117.1). / THF8518

In 1869 and 1870, respectively, the Wyoming and Utah territories granted women the right to vote (primarily to attract settlers), while an amendment granting women the right to vote was finally brought to Congress beginning in 1878. But none of these actions engendered wider support, and many people (both men and women) continued to oppose women’s suffrage on many fronts.

Button with image of eagle over crossed red, white, & blue American flags and shield, yellow background and blue rim, with text “Votes for Women – Patriotism”
During the early 20th century, suffragists often appealed to potential voters by distributing items with symbolic imagery, such as this ca. 1910 button (2004.116.1). / THF155862

A New Generation Takes Charge

It would take a new generation of women, lacking the painful memories of the reason for the rift in the first place, to take up the fight. These women reunified the group by forming the National American Woman Suffrage Association in 1890 (NAWSA) and creating new strategies for state and national support. This was also a time for Black women—who had played a modest role in the previous organizations—to form their own organizations that could champion women’s rights and women's suffrage, including the National Association of Colored Women in 1895 and the National Association for the Advancement of Colored People (NAACP) in 1909. Prominent leaders like Ida Wells-Barnett and Mary Church Terrell arose to lead other Black women in support of these causes. Unfortunately, white suffragists did not always welcome their help—in fact, some were willing to sacrifice this support to pacify Southerners and court their support for the ballot.

48-star American flag with red and white stripes and white stars on a blue field in upper left with text "Mr. President, What Will You Do for Women's Suffrage?" on white stripes
Alice Paul’s extremist tactics included aiming strong messages directly at President Wilson, as seen in this small handheld flag (2005.3.1) from about 1916. / THF8533

Two different kinds of leaders emerged during the early 1900s, for the final push to the 19th Amendment—Carrie Chapman Catt, the lobbyist, and Alice Paul, the agitator. Catt and Paul strongly disagreed with each other’s tactics, but neither would have succeeded without the other. Their different strategies offered women from all walks of life a way to get involved—organizing parades, printing flyers, and getting people to sign petitions. Victory was not easy to achieve, but on August 26, 1920—72 years after the Seneca Falls meeting—the 19th Amendment granting women the right to vote was added to the Constitution.

Round blue and white button with two stars and diagonal separation of colors, reading “Abolish Poll Tax / 100% Democracy”
During the Jim Crow era, most southern states had adopted poll taxes to keep Blacks from voting. The person who wore this button (2005.9.8) protested the injustice of paying to vote, which was finally abolished with the passage of the 24th Amendment to the U. S. Constitution (1964) and subsequent court rulings (1966). / THF 96541

The Struggle Continues

Unfortunately, the 19th Amendment did not guarantee equal voting rights to women. Racist laws and practices kept African American women as well as women of other disenfranchised groups—including Latinx, Indigenous, and Asian American women—from voting for decades. Voter suppression is, in fact, still an ongoing issue today.

Round white button with green block text reading in part “Support the E.R.A."
The Equal Rights Amendment (E.R.A.) finally passed both houses of Congress in 1972, but it was not ratified in enough state legislatures for approval (2001.76.1). / THF153507

Returning full circle to the larger issue of women’s rights, an Equal Rights Amendment was drafted in 1923—only three years after the 19th Amendment was ratified. Although it received much attention in the 1970s and early 1980s, it has never passed.

The struggle for women’s rights, including women’s right to vote, continues today.


Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.

20th century, 19th century, women's history, voting, by Donna R. Braden, African American history

In recent months, we previewed a new virtual experience that we’ve created in partnership with Saganworks, a technology startup from Ann Arbor, Michigan. Today, we are happy to officially launch this experience for you to interact with!

Virtual barn-like space with many colorful images on the walls, with fruit tree & crates as well
A view of the Produce Industry section, featuring items from the Detroit Publishing Company Collection, the Label Collection, and photographs of Entrepreneur-in-Residence Melvin Parson’s time at The Henry Ford.

What we’ve created is a Sagan: a virtual room capable of storing content in a variety of file formats, and experienced like a virtual gallery. The Henry Ford and Saganworks have partnered together to use this Sagan to highlight some of the work the museum has done under the auspices of the William Davidson Foundation Initiative for Entrepreneurship, which focuses on providing resources and encouragement for the entrepreneurs of today and tomorrow. Through this grant, we have been given the opportunity to examine some of our collections through an entrepreneurial lens, digitizing thousands of artifacts and sharing these stories through blog posts, expert sets and interviews with our Entrepreneurs in Residence. Our Sagan highlights these entrepreneurial stories and collections, displaying a sampling of objects we’ve digitized and content we’ve created all in one place – starting with those related to our collecting themes of Agriculture and the Environment and Social Transformation.

Virtual space with wood floor, white walls, and black-and-white images on the walls
Text panels, like the one seen here, are featured throughout the Sagan to provide information about the items you’re seeing in that section.

As previously mentioned, our Sagan is experienced like a virtual gallery with objects and photographs arranged on the walls – similar to an exhibit. Unlike an exhibit, however, the Sagan does not have extensive labels throughout. Instead, one brief text panel can be found in each section of the Sagan describing the collection within that space and how it relates to entrepreneurship.

Once you’re in the Sagan, you’ll have the opportunity to move throughout the space using the arrow or WASD keys on your keyboard and can scan the room by right-clicking and dragging your mouse in the direction you want to view. (Laptop users can hold the “control” key and use the trackpad to scan the room as well.) Within the Sagan, you’ll find photos and documents that we’ve digitized as part of the Initiative for Entrepreneurship. To view an item up close, select the artifact and click on the description that appears or double-click the artifact itself. On tables throughout the Sagan, you’ll also find digital content elements, such as blog posts and artifact sets, that provide further context. Double-clicking these elements will take you to the blog or set on The Henry Ford’s website.

Virtual gallery space with artifacts on walls and a stack of barrels
This stack of vinegar barrels was customized and created by Saganworks exclusively for The Henry Ford’s Sagan.

One of the exciting features we were able to incorporate within our Sagan is 3D artwork customized for The Henry Ford by the talented artists at Saganworks. Our 3D artwork includes an orange tree, fruit crate stands with life-like fruit, pickle barrels, and a larger-than-life stack of vinegar barrels, representing the vinegar products sold by the H.J. Heinz Company. Also visible within the space are virtual furniture pieces created by Saganworks and available to anyone who uses the program to help customize a space and create a mood within each room.

Empty virtual room on right; "furniture" panel on left with chair and shelf options
There are tons of furniture options to help furnish your virtual space from bookshelves and couches to sculptures and decorative artwork.

So what else makes The Henry Ford’s Sagan extra special? Our collections, of course. Items from the following collections are featured within our Sagan:

H.J. Heinz Company Collection (broken into two sections) Explore further by visiting the collection record, finding aid or the artifacts we’ve digitized from the collection.

  • Production – Entrepreneur H.J. Heinz entered the processed food industry in 1869 when he began selling horseradish out of his family home. Upon achieving success, his product line quickly expanded to include other products, such as pickled foods, condiments, and preserves. The items shown here document the production aspect of the H.J. Heinz Company, including photographs of the farms where the fruits and vegetables were grown and harvested, as well as images of the factory where the items were processed and packaged and the employees who worked there. The featured content element describes a Heinz employee notebook we found in our collection.
  • Marketing – H.J. Heinz was at the forefront of creative marketing. He rarely missed an opportunity to market his “57 Varieties” – a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. The items shown here document the many advertising strategies of the H.J. Heinz Company, including streetcar advertisements, trade cards, labels, advertising drawings and illustrations, and photographs of elaborate grocery store displays. The featured content element explores other aspects of H.J. Heinz’s entrepreneurial journey.

Richard J.S. Gutman Diner Collection –
The American diner is recognized as an icon of roadside architecture and entrepreneurial enterprise. The items shown here come from the collection of Richard J.S. Gutman, the leading expert on American diners. Photographs, trade catalogs, menus, and matchbooks help tell the story of innovation and entrepreneurship from the craftsmen and designers who built the dining cars to the owners and operators who served customers every day. Explore further by visiting the press release, finding aid or the artifacts we’ve digitized from the collection.

Recipe Booklet Collection – Recipe booklets allow us to examine the changing eating habits of Americans and discover early products from some of the well-known companies in the food industry today. For many companies, recipe booklets were a method of marketing, offering creative uses for their products. Featured content elements include a history of the Jell-O Company and an opportunity to browse the booklets from the entrepreneurial companies included in this section. Explore further by visiting the finding aid or the artifacts we’ve digitized from the collection.

Detroit Publishing Company Collection – The Detroit Publishing Company (1895–1924) was an entrepreneurial venture that produced, published and distributed photographic views of the world. The company’s photographers captured images ranging from the exotic to the ordinary, including special events, everyday activities, infrastructure, various industries and views of cities and countrysides. The images shown here document the West Coast fruit industry, including photographs of the fields and groves where the fruit was grown, and images of the fruit being packaged and crated for shipping. Explore further by visiting the collection record, finding aid or the artifacts we’ve digitized from the collection.

Label Collection - Labels are important advertising tools that inform customers what a product is, who produced it and where it comes from. As competition increased within the West Coast fruit industry and the canned food industry in the late 1800s, labels and brand identification became even more important. The labels shown here include some of the entrepreneurial companies within our larger Label Collection. Featured content elements explore the history of labels, the process of lithography (how labels were made) and the entrepreneurial journey of “The Fruit King.” Explore further by visiting the artifacts we’ve digitized from the collection.

Entrepreneur-In-Residence Program, Melvin Parson – Melvin Parson, founder of We The People Growers Association, was the Spring 2019 Entrepreneur in Residence at The Henry Ford, funded by the William Davidson Foundation Initiative for Entrepreneurship. Driven by his mission for equality and social justice, Farmer Parson uses vegetable farming as a vehicle to address social ills. The featured content element links to an interview with Parson where he shares his journey and mission to secure equality and social justice through urban farming. Explore further by visiting the artifacts related to Parson that we’ve digitized.

Virtual space with image of smiling man with shovel and text panel on wooden wall
Visitors to our Sagan have the opportunity to click on individual items located on the walls or can interact with our content elements (blog posts and expert sets) throughout the Sagan. The content element featured here is an expert set of video clips from an interview with Melvin Parson, spring 2019 Entrepreneur in Residence at The Henry Ford.

Have we piqued your interest yet? Click here to explore our Sagan on your own (please note that this experience will be best in the Chrome browser on a desktop computer). After providing your name and email, you’ll be able to fully enjoy this new virtual experience we’ve created. Or, if you're on your mobile device, check out our narrated walkthrough right here:

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21st century, 2020s, Michigan, technology, Saganworks, entrepreneurship, educational resources, by Samantha Johnson

White Kellogg’s Corn Flakes box featuring a green and red rooster, c. 1995
This 1995 Kellogg’s Corn Flakes box (96.34.3.13) features Cornelius Rooster, a popular character logo since the late 1950s. THF302682

Perhaps it could only happen in western Michigan: the combination of religious fervor, fertile soil to grow grains that could be transformed into easily digestible breakfast cereals, and the spirit that one could accomplish anything with hard work and determination. Out of this world came John Harvey (J.H.) and William Keith (W.K.) Kellogg—two brothers who would transform the way that Americans ate breakfast. They were, unfortunately, often at odds. And they didn’t work alone. But, through their persistence and combined efforts, the dry cereal flakes they perfected would start a breakfast revolution.

Into the early 20th century, the American breakfast was often heavy, starchy, salty, and fatty—laden with leftovers from last night’s dinner, like cured meats, day-old biscuits, and lard-fried potatoes. No wonder that one of the most common complaints of the time was “dyspepsia”—a term that applied to a medley of stomach ailments, including constipation, diarrhea, heartburn, and indigestion. For the sick and the elderly, lengthy cooking of porridges or gruels was the only morning-meal alternative.


Postcard showing Seventh-day Adventist Tabernacle, 1914, a red brick building with a steeple and many arched windows.
Seventh-day Adventist Tabernacle, Battle Creek, Michigan, 1914 (99.146.39). THF316219

The Kellogg brothers—John Harvey (1852-1943) and his younger brother Will Keith (1860-1951)—grew up in the close-knit community of Battle Creek, Michigan, a center for the Seventh-day Adventist Church. Members of this homegrown Christian religious sect not only believed in the connection between spiritual and physical health, but also that healthy living depended upon maintaining a nutritious vegetable- and grain-based diet.

Seventh-day Adventist leaders Ellen and James White hand-picked J.H. Kellogg to run their medical and health programs in Battle Creek, and ultimately sent him to the prestigious Bellevue Hospital Medical College in New York City. It was during his morning rush to classes at Bellevue that he began thinking about creating a nutritious, ready-to-eat cereal.

Drab green cover of Dr. J.H. Kellogg textbook, First Book in Physiology and Hygiene embossed with black circular design at top
In 1888, Dr. John Harvey Kellogg authored this book (29.1119.14), aimed at explaining to young people, “in clear and simple language,” the structure and functions of the human body as well as his personal philosophy for healthful living. THF183317

Upon returning to Battle Creek in 1876, Dr. J.H. Kellogg assumed leadership of the Whites’ Western Health Reform Institute. But his vision was much larger than theirs, ultimately leading to his breaking ties with his Seventh-day Adventist backers. With the able (but underappreciated) assistance of his brother, Will, to run the business end of things, Dr. Kellogg turned the Whites’ once-modest institution into the grand Battle Creek Sanitarium. Nicknamed the San, this “university of health” would become a world-famous health resort, catering to the rich and famous (including Henry Ford) as well as the truly ill. At the San, Dr. Kellogg would profess and put into practice his long-held philosophy of “biologic living”—that is, the belief that correct eating and drinking, plenty of exercise, hydrotherapy, and the abstinence of tobacco would lead to a healthy mind, body, and spirit.

Postcard of Kellogg’s corn flakes packing room, c. 1935, with women in white dresses and hair coverings packing corn flakes boxes into large cartons
Corn Flakes loom large in this postcard (94.82.4) showing the packing room at the Kellogg’s plant, about 1935. THF320131

The true origin of corn flakes is difficult to trace, as competing versions of it have been offered by Dr. Kellogg’s wife Ella (whose dedicated assistance was integral to the San’s food operations), his brother Will, other family members, and San employees. All agree, however, that it started with Dr. Kellogg’s correct hypothesis that a grain-based cereal would be easier to digest if the grain’s starch was broken down through a pre-cooking process. (Ironically, nutritionists now agree that easy digestibility is less healthful than the slower-to-digest high-fiber cereals that are so popular today.) Hours of experimentation and a little accidental fermentation finally led to the creation of an easily digestible flaked cereal made of wheat. Patients at the San loved it and mail-order demand (usually by former patients) soon exceeded supply. Dr. Kellogg felt that he had accomplished what he had set out to do.

Recipe booklet cover for “Tested Battle Creek Health Recipes,” 1928, showing a woman and two children cooking in a kitchen
Recipes for health foods that Dr. J.H. Kellogg served his patients at the San were featured in this 1928 booklet (95.174.22) aimed at the general public. THF17004

But his younger brother Will was far from done. Will saw a raft of competitors scrambling to introduce their own—often very similar—flaked breakfast cereals and making money off of their original idea. Whereas his brother, the doctor, was satisfied with continuing to produce healthy, nutritious foods for his niche group of patients, Will saw an opportunity to market a light, healthy breakfast cereal to a much larger public. After helping his brother rebuild the San following a devastating fire in 1902, he bought the rights to the flaked cereal and struck out on his own.

Will immediately made some changes to the initial cereal his brother was serving at the San. He replaced the wheat with cheap, plentiful, better-tasting corn, and added (to his brother’s horror) malt, sugar, and salt to make the cereal more palatable to the general public. In 1906, Will Kellogg founded the Battle Creek Toasted Corn Flake Company and the cereal we know today as Corn Flakes was born.

Postcard of Kellogg’s Toasted Corn Flake Company factory, 1914, showing several red brick buildings, a water tower, and an American flag in the foreground
A postcard (99.146.41) of the Kellogg’s factory in 1914. THF316221

Will’s business acumen kicked in, as he embraced ever more sophisticated forms of advertising and packaging, as well as the most up-to-date machinery, factory practices, modes of communication, and distribution networks. By adding his signature to the front of each cereal box, he guaranteed the quality of his products to the public while also—once and for all—staking his claim to them. By 1909, the company was producing and shipping 120,000 cases of Corn Flakes every day!

Kelvinator ad, 1925, showing a woman in an apron at a refrigerator and text explaining “kelvination”
The popularity of dried cereal flakes for breakfast was in part due to improvements in both safe-to-drink milk and electric refrigerators (as shown in this 1925 ad, 2019.0.3.1) to keep the milk cold. THF290841

During Will’s active years of running the company—from 1906 to 1939—Kellogg’s became a national and ultimately global brand. These years also coincided with the growth of self-service grocery stores—in which name brand products and eye-catching packages were key to customer purchasing decisions. The success of Kellogg’s cereals was also aided by improvements in safe, pasteurized milk and the increasing popularity of electric refrigerators to keep the milk fresh.

Several mailing envelopes and folded fabric showing elf head and torso with “Snap!” printed on chef’s hat
In 1949, consumers who sent in a Kellogg’s Rice Krispies box top and 15 cents could receive this Snap! cloth doll kit (72.177.618.1). THF300027

Through Will’s leadership, the company continued to embrace new methods of advertising—cereal box coupons and giveaways, catchy jingles and character logos, colorful print ads, recipe booklets, and radio advertising. By 1939, Kellogg’s controlled over 40% of the ready-to-eat cereal business in the United States and over 50% of the business outside the U.S.

Gray plastic toy submarine, 1954, along with brown cardboard box with mailing label showing Kellogg’s as sender
The owner of this 1950s U.S.S. Nautilus submarine toy (2015.35.47) remembered sending in 25 cents and a box top from either Kellogg’s Sugar Smacks or Sugar Corn Pops to receive it through the mail. THF183318

After Will stepped down, the company continued the aggressive marketing for which it had long been known. TV commercials and sponsorships replaced those previously on radio. Facing stiff competition from other cereal companies after World War II, Kellogg’s veered from its traditional reputation for healthful cereals and introduced a succession of sugar-loaded cereals for the new Baby Boomer market. Iconic new character logos helped promote them, like Tony the Tiger (introduced with Sugar Frosted Flakes in 1952) and Toucan Sam (introduced with Froot Loops in 1963).

Brown and yellow cover of recipe booklet, Bran for All Occasions, “featuring Kellogg’s bran cereals,” ca. 1982, showing a barn and field
The interest in “natural foods” in the 1970s and 1980s included healthful grains that, ironically, Kellogg’s had initially promoted—like those in the bran cereals featured as ingredients in this circa 1982 recipe booklet (92.256.9). THF296229

For Kellogg’s and other cereal companies, pre-sweetened and classic cereals would dominate the market during the 1950s and 1960s. But, in 1972, following a trend toward more “natural” foods, a little-known company named Pet, Inc., achieved breakout success with its Heartland Natural Cereal. Mainstream cereal companies scrambled to introduce their own versions of “natural” cereals, including Kellogg’s contribution, Country Morning Natural Cereal (1975–80). The trend toward more healthful and nutritious cereals brought Kellogg’s full circle back to its roots and continues to be popular today.

Blue Kellogg's Frosted Flakes Breakfast Cereal box, 1994-1996, with orange-and-white “Tony the Tiger” and picture of racer Bill Elliott
The front of this 1990s Frosted Flakes box (96.34.3.15) both features popular character logo Tony the Tiger and alludes to Kellogg’s sponsorship of NASCAR. In keeping with the times, this pre-sweetened cereal also claims to be fat-free, cholesterol-free, and include nine essential vitamins and minerals. THF302680

Too few people today recall the names of the two Kellogg brothers who started the breakfast revolution with their toasted flake cereal some 120 years ago. But it is impossible to ignore the legacy of their contribution. Through their lifetimes, Dr. J.H. Kellogg promoted healthful living, while his brother, W.K., convinced consumers that breakfast was the most important meal of the day. Meanwhile, the familiar character logos and advertising jingles for which Kellogg’s has long been famous remain in our heads and hearts.

For more reading, see: The Kelloggs: The Battling Brothers of Battle Creek, by Howard Markel (2017) and The Great American Cereal Book: How Breakfast Got Its Crunch, by Marty Gitlin and Topher Ellis (2011).


Donna R. Braden, Senior Curator and Curator of Public Life at The Henry Ford, fondly remembers watching all those Corn Flakes commercials when Kellogg’s sponsored her favorite pre-teen TV show, The Monkees.

entrepreneurship, 20th century, 19th century, Michigan, food, by Donna R. Braden

A historic base ball player slides onto a base while other players and a modern crowd looks on

Jump on the Weiser Railroad and take a tour of Greenfield Village and eventually, you’ll see a lush patch of grass behind Cotswold Cottage. It may just seem like an open field until you listen to your fellow passengers, as I did this past week.


“That’s where we watched the baseball game,” said one mother to her kids.

“Remember when we saw the Lah-De-Dahs play here? That was so cool!” said another family to each other. Then they are told that the season has been canceled, and a wave of disappointment hits.

Do we understand that it had to be done to ensure the safety of visitors, volunteers and staff? Sure. Does that make it any easier to accept? Not at all.

An historic base ball player in a white and red uniform throws a ball on a grassy field

During the second weekend of August, the attention of everyone is usually focused on this seemingly unassuming patch of grass behind Cotswold Cottage. Groups of people from all over the Midwest put on uniforms reminiscent of 1867, bring a bat they made themselves, leave their gloves at home and prepare for two days to relive the glory of their times. Visitors bring their chairs, find a spot on the hill with plenty of shade, pick up a free program, and keep track of the day’s results. The kids who come don’t see computer programmers, lawyers, government employees, or professionals. They see ball players that they want to emulate. The players sign an autograph and pause for a picture to help commemorate the occasion. Sure, we would love to raise a trophy, but the best reward is the sight of our spectators coming back day after day, year after year.

The historic base ball program here at The Henry Ford brings together families by giving them something familiar—with a twist. A children’s game played by men in knickers might gain a laugh or two until you see how hard they can hit the ball or catch it without the aid of a glove. The World Tournament of Historic Base Ball is the culmination of a season’s worth of work by our home clubs, the Lah-De-Dahs and Nationals, while at the same time welcoming in multiple other teams from around the Midwest. It’s a vital part of The Henry Ford’s summer lineup of events, because it demonstrates our strength in the living history field, tells the American story through ball and bat and shows our visitors how innovations turned a kid’s game into America’s pastime. 

Long, thin, wooden baseball bat with a small gold plaque on one end
Baseball Bat Presented to John L. McCord for First Prize at the World's Tournament of Base Ball, 1867 / THF8654

The original World Tournament was held in Detroit during the summer of 1867 (why the Lah-De-Dahs and Nationals play by the rules of that year). The hosts, the Detroit Base Ball Club, had an exciting 1866 and were hoping to make Detroit into a new Midwest hub of base ball (written as two words at the time) and to answer the question, “Who is the best team in the world?” At the conclusion, the Unknown Base Ball Club of Jackson, Michigan, won the first-class championship and earned $300 as well as a beautiful rosewood bat. Unfortunately for the Detroit club, 1867 didn’t pan out the way they would have liked, and the World Tournament would go into a 136-year hibernation.

An historic base ball player holds a bat ready to swing as another stands nearby and a crowd looks on

In 2003, the World Tournament was reborn here at Greenfield Village. The Clodbuster Base Ball Club of Ohio would win three of the first four events (2004 was rained out with no definitive winner other than “Mother Nature”). The Lah-De-Dahs would win their first crown in 2007 and then add three more titles in 2008, 2016, and 2018. The Saginaw Old Golds have won the most World Tournaments, with six total.

It is, however, a much larger event than just watching the games (though for many visitors, that is enough to keep them entertained). The Dodworth Saxhorn Band plays songs of the 19th century with instruments of the period. Kids can test their skills on the Village Green along with a hands-on display of the game of cricket, one of baseball’s forefathers. In recent years, there was a pop-up exhibit featuring artifacts, including the original rosewood bat won by the Unknowns in 1867, as well as modern trophies created by the Liberty Craftworks pottery team for presentation to that year’s winning teams.

A variety of wooden bats is piled intricately in the foreground, with bat boys and historic base ball players in costume nearby, and a crowd watching the game sits behind them

We may not be back this season but rest assured: To those disappointed fans who pass Walnut Grove on the train, we will be back! We hope you will be, too!

HUZZAH!


Jeff “Cougar” Koslowski is a volunteer with The Henry Ford’s Historic Base Ball Program.

Michigan, sports, Historic Base Ball, Greenfield Village, COVID 19 impact, by Jeff Koslowski, baseball

As Senior Curator and Curator of Public Life at The Henry Ford, I’ve worked on many Greenfield Village building makeovers since I started here in the late 1970s. Today I’m going to take you behind the scenes to five of my favorites.

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THF237357 / Historical Presenters outside Eagle Tavern in Greenfield Village, circa 1982

The 1980s and 1990s were an exciting time here, as we upgraded many Village buildings that had long been unchanged. The history and presentations of many of them were inaccurate, like the presenter outfit and penny candy in this general store image of 1965.

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THF126771 / Historical Presenter and Visitors in the General Store, Greenfield Village, 1965 / Photographed by Philippe Halsman

We looked at sources that many historians used—probate records, census records, local newspapers, old photos (like this one of Firestone Farm). These helped us uncover more accurate stories about the people who had lived and worked in these buildings.


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THF115221 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, circa 1876, Robert, Harvey and Elmer with Grandmother Sally Anne Firestone

Eagle Tavern, constructed in the 1830s, was one of the first buildings we tackled. In 1927, Henry Ford found this by-then-dilapidated building (see photo) in Clinton, Michigan, brought it to Greenfield Village, and located it on the Village Green.


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THF237252 / Eagle Tavern at Its Original Site, Clinton, Michigan, 1925

Ford enlarged the back of the building to use as a student cafeteria for his Edison Institute schools. You can see the addition behind the carriages lined up for tours, which left from here when the Village first opened to the public in the 1930s.

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THF120768 / Horse-Drawn Carriages outside Clinton Inn (now Eagle Tavern), Greenfield Village, 1929-1950

When I started working at the museum in 1977, Clinton Inn was still a cafeteria, but for visitors. Here’s a photo of visitors lunching there back in 1958.


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THF123749 / Visitors Lunching at the Clinton Inn (now Eagle Tavern), Greenfield Village, 1958

The so-called “colonial kitchen” was also used for fireplace cooking classes as part of the museum’s Adult Education Program. I took several of these classes back then—but, alas, I don’t seem to be in this particular photograph!


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THF112256 / Colonial Cooking Class Held at Clinton Inn (now Eagle Tavern) in Greenfield Village, 1978

In 1981, I joined a new Food Committee, to better align our food offerings with our overall interpretation. We proposed turning this historic building into a sit-down restaurant with period food and drink. Our idea was accepted, and we got to work.


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THF54290 / Server at Eagle Tavern in Greenfield Village, October 2007 / Photographed by Michelle Andonian

Delving into historical research, we settled on the year 1850 for interpreting the building’s role as a roadside way-station and community hangout (like this 1855 print). In 1850, the place was called Eagle Tavern, run by a farmer named Calvin Wood.

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THF120729 / Mail Coaches Changing Horses at a New England Tavern, 1855

To find out what and how people ate at that time, I looked at travelers’ accounts, etiquette books, and historic cookbooks. The chefs tested historic recipes. We sampled them to create each seasonal menu—like this, one of our first “Bills of Fare.”

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THF123845 / Menu from Eagle Tavern, Greenfield Village, 1982, "Bill of Fare"

Eagle Tavern opened in April 1982, with staff dressed in some of the Village’s first-ever historically accurate clothing. This photo, taken when our dream of establishing a historic restaurant became a reality, still fills me with pride! (You can find more content related to Eagle Tavern on The Henry Ford’s Innovation Nation episode page and YouTube clip.)

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THF237355 / Historical Presenters outside Eagle Tavern in Greenfield Village, 1983

When I started at The Henry Ford in Summer 1977, the far end of Greenfield Village was undergoing a big change. The 18th-century Connecticut home of antiques collector Mary Dana Wells had just arrived and was being rebuilt using hand construction methods.

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THF133332 / Daggett Farmhouse in Greenfield Village, circa 1978

The building was initially called the Saltbox House (an antiquarian’s term referencing its shape, as seen in this photo before the home was moved). Indeed, the early focus here was on interpreting the architecture and Mrs. Wells’ rare antique furniture.

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THF236282 / Daggett Farm House--Earlier Site, Exterior--Item 33

Now that you’ve seen the colonial “saltbox” shape of the exterior, here’s an interior shot of Mrs. Wells’ antiques when she lived there.

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THF236130 / Daggett Farm House at Its Earlier Site, Union, Connecticut, 1951-1977

In 1981, I joined an interdepartmental task force to enliven Village buildings. At the Saltbox House, we decided to highlight colonial-era household activities. The house soon came alive with the sights and sounds of cooking, cleaning, and spinning wool.

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THF136883 / Activities Inside the Connecticut Salt Box House (now Daggett Farmhouse) in Greenfield Village, 1989

Meanwhile, our research revealed that a family named the Daggetts had lived there during the 1760s, the period of our interpretation. From Samuel Daggett’s rare account book, we could reconstruct what the Daggett family did at their farm during that time.

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THF54170 / Presenter Working at Daggett Farmhouse in Greenfield Village, October 2007 / Photographed by Michelle Andonian

Over time, the interpretation at the house moved from simple demonstrations of domestic activities to a more accurate recreation of the lives and livelihood of the Daggett family. Eventually, the house was renamed the Daggett Farmhouse.

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THF16439 / Presenter Working at Daggett Farmhouse in Greenfield Village, April 2006

I think of Firestone Farm as our greatest building makeover and I was involved with it from the beginning. In 1983, the museum was first offered Harvey Firestone’s boyhood home, located in Columbiana, Ohio. Here’s a 1965 photo of it on its original site.

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THF115233 / Firestone Farmhouse at Its Original Site, Columbiana, Ohio, 1965

Henry Ford and Harvey Firestone became friends, business associates, and members of a small group called the “Vagabonds,” who traveled around and went camping together. Ford often visited the Firestone family homestead in Columbiana, Ohio.

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THF124714 / Harvey Firestone and Henry Ford at Firestone Farm, Columbiana, Ohio, 1918

Curator of Agriculture Peter Cousins (shown on the right here) proposed that this farmhouse become the nucleus for a year-round, authentically recreated “living history” farm. He was instrumental in thoroughly documenting the farmhouse and barn.

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THF138464 / Construction at Firestone Farm in Greenfield Village, May 1985

Meticulous research went into furnishing the farmhouse rooms. This dim black-and-white photo of a corner of the parlor from 1898 provided important clues to how this room looked when Harvey’s parents, Benjamin and Catherine Firestone, ran the farm.

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THF242498 / Firestone Farm--Original Site--Interior--Parlor--Item 8

Based upon that photo, other photos of parlors of the period, and actual furnishings from that era, here is how that corner of the parlor was reconstructed when the farmhouse was reconstructed in Greenfield Village.

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THF53032 / Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian

My task was researching the cooking and other domestic activities and supplying the appropriate equipment for the kitchen and pantry. Here’s a glimpse at what that kitchen came to look like later, with presenters getting the midday meal on the table.

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THF53126 / Presenters Working at Firestone Farm in Greenfield Village, September 2007 / Photographed by Michelle Andonian

In June 1985, Firestone Farm was officially “reborn” in Greenfield Village. Here’s a photo of the dedication, with President Gerald Ford speaking. (You can find more content about Firestone Farm on The Henry Ford’s Innovation Nation’s episode page and YouTube clip.)

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THF242136 / Firestone Farm--Dedication--Item 32

New research in the early 1990s revealed that this rural Georgia home in Greenfield Village had housed several generations of the Mattox family—an African American family who, through determination and hard work, owned and maintained their home and land.

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THF68734 / Mattox Family Home

Reopened in 1991, the Mattox House depicts the 1930s era, when Amos (shown here, ca. 1910) and Grace Mattox—descended from enslaved African Americans—raised their two children. Life was hard but the family proudly affirmed that there was “always enough.”

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THF135142 / Portrait of Amos Mattox

My primary job here was to furnish the kitchen and prepare the space for cooking programs. I used many of the great oral histories that the project team had initially collected, gleaning information about the Mattox family’s cooking and eating habits.

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THF53399 / Mattox Family Home in Greenfield Village, September 2007 / Photographed by Michelle Andonian

In 1992, Rosa Parks visited the Mattox House, furnished like similar homes at the time with newspapers covering the front room walls to insulate against cool Georgia nights and winters. (You can find more content about the Mattox Family Home on our The Henry Ford’s Innovation Nation episode page.)

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THF123775 / Rosa Parks Visiting Mattox House in Greenfield Village, 1992

My several years of experience with historical research, artifacts, and interpretation came in handy when, in 1990, I became the lead curator on a makeover of the general store on the Village Green.

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THF54366 / J.R. Jones General Store in Greenfield Village, October 2007 / Photographed by Michelle Andonian

Henry Ford originally wanted a general store to complete the buildings he had envisioned for his Village Green. He found the perfect store in Waterford, Michigan (as shown here), purchased it, brought it to Greenfield Village, and had it rebuilt in 1927.

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THF126117 / J.R. Jones General Store (Just Before the Move to Greenfield Village), Original Site, Waterford, Michigan, 1926

Ford then sent agents out to obtain historic store stock. One of the items they sent back was a storefront sign with the name Elias A. Brown. Elias Brown had run a store in New York, not Michigan—leading to a lot of confusion for visitors over the years.

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THF138605 / Elias A. Brown General Store in Greenfield Village, October 1958

We began researching the store’s history in Waterford and found that it had changed proprietors nine times! We decided that James R. Jones, the 1880s storekeeper (pictured here), was our best choice to interpret. His name replaced Elias Brown’s out front.

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THF277166 / Portrait of J.R. Jones, circa 1890 / back

Further research led us to specific customers, the choices of goods people might have purchased, and the role of general stores in local communities—as seen by this “community bulletin board” we later created in the store from local announcements and ads.

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THF53768 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian

Wanting the store interior to look like a real working store—filled with lots of duplicate and like-new items—we used both real artifacts and accurate reproductions. By the time we were done, the store was stocked with some 5000 items!

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THF53774 / J.R. Jones General Store in Greenfield Village, September 2007 / Photographed by Michelle Andonian

The J.R. Jones Store opened in 1994, shown here with our first vintage baseball team, the Lah-de-Dahs—named after a team from Waterford back in the 1880s. When visitors walk inside the store today, they’re still blown away by the store’s interior! (Check out more content about the J.R. Jones General Store on our website and a YouTube clip from The Henry Ford’s Innovation Nation.)

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THF136301 / "Lah-De-Dahs" Baseball Team in Greenfield Village, Spring 1994

Well, this just touches upon the makeover stories of a few buildings in Greenfield Village. We continue to uncover new research and new stories. I hope you enjoyed this brief virtual visit to Greenfield Village and plan to make a real visit soon!

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THF16450 / Presenters Working at Daggett Farmhouse in Greenfield Village, April 2006


Donna Braden is Senior Curator and Curator of Public Life at The Henry Ford.

Daggett Farmhouse, Greenfield Village history, Greenfield Village buildings, Greenfield Village, by Donna R. Braden, #THFCuratorChat, #Behind The Scenes @ The Henry Ford