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Posts Tagged 20th century

Baby blue car

THF90312

The secret to this car’s striking look is a blend of English elegance and Italian aggressiveness. Late-1950s Rolls-Royces inspired the Riviera’s creased fenders and crisp roofline. But the Riviera leans forward, like a cat poised to pounce—or a Ferrari poised to win races. The tension between these approaches makes the Riviera one of the most memorable designs of the 1960s.

Silver limousine with long hood parked crossways on driveway with grass, trees, buildings in the vicinity
General Motors styling chief Bill Mitchell looked at Rolls-Royces, like this 1960 Silver Cloud II, for inspiration. They were modern without being trendy. THF84938

White car parked in front of landscape with a row of thin trees
Many elements of this Ferrari 250 GT Pininfarina coupe slant forward to create an aggressive look. Can you see similarities between it and the Riviera? THF84932

Partial view of car console and front seats taken from backseat
Buick compared the car’s interior styling to that of an airplane, claiming the driver “probably feels more like a pilot” in the Riviera’s bucket seats. THF84935


T
his post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

20th century, 1960s, luxury cars, design, cars

Glass case with four dress forms, each containing a garment, labels in front and additional artifacts on a low table

Another group of garments from The Henry Ford’s rich collection of clothing and accessories makes its debut in “What We Wore” in Henry Ford Museum of American Innovation.

Who knew that a company that made toilet tissue and paper towels would start a fashion sensation?

In April 1966, the Scott Paper Company launched a promotion for its new line of colorful paper products. Along with two proofs of purchase and $1.25 for shipping, customers could redeem a coupon for a paper dress, choosing from a red paisley bandana pattern or a black-and-white op art print.

The media took immediate notice. So did the public. Scott’s “Paper Caper” dresses became a surprise hit. Soon fashion enthusiasts were wearing not only Scott’s dresses, but paper apparel created by other manufacturers and designers who quickly joined in the trend.

The 1960s was an era of exploration and pushing boundaries. It was the space age--people envisioned an exciting future where everything was conveniently automated. New materials and disposability were in.

Paper apparel promised convenience--you could simply discard it after one wearing. Altering the hemline was a snap--all it took was a pair of scissors and a steady hand. A tear? You could do a quick repair with sticky tape.

The A-line shape and trendy prints of the paper dress fit perfectly with the youthful “Mod” look and aesthetic sensibilities of the 1960s. You could be up-to-the-minute at little cost--clothing could be quickly and cheaply replaced as trends shifted. There was a paper dress for every budget--from those on the shelves of mass-market retailer J.C. Penney to the chic creations carried by Manhattan boutiques.

People bought over a million paper garments between 1966 and 1968. Some envisioned throwaway clothing as the wave of the future. Yet, by early 1968, the craze was beginning to cool. Paper clothing was not really practical or comfortable for everyday use. And the hippie movement--with its back-to-nature values and strong anti-pollution message--was changing public opinion. What had seemed hip and modern now seemed frivolous and wasteful.

A bit of novelty in an era of experimentation, the paper dress fad was fun while it lasted.

The Dress That Launched a Fashion Craze


Red sleeveless shift dress with yellow paisley pattern
Label with small image of woman in black dress and text
Scott Company’s “Paper Caper” Dress and label, 1966. / THF185279, THF146282

When the Scott Paper Company created the first paper dress in 1966, they intended it as a promotional gimmick to help sell their products. But their “Paper Caper” dresses--a paisley bandana design or an Op art print--swiftly and unexpectedly caught on with the public. The publicity the dresses brought Scott far exceeded the company’s expectations. By the end of the year they received nearly a half million orders for dresses they sold at near cost.

The company made little money from sales of the dresses--but that wasn’t the point. Inadvertent fashion innovators, company executives had no intention of continuing the paper dress venture in 1967, leaving the market to eager entrepreneurs.

Woman in black-and-white geometric-patterned dress in front of what appears to be a papier mâché sculpture of a person in a landscape
Scott’s “Paper Caper” black and white Op art dress (geometric abstract art that uses optical illusion) appeared in Life Magazine in April 1966. / THF610489

“Waste Basket Boutique”


Sleeveless jumpsuit in green, red, and orange floral pattern with ties at the shoulders
Paper Jumpsuit by Waste Basket Boutique by Mars of Asheville, 1966-1968. / THF185294 (Gift of the American Textile History Museum. Given to ATHM by Cathy Weller.)

The Scott company’s success started a trend for disposable fashion--so other companies quickly jumped in. Mars of Asheville, a hosiery company, launched a paper fashion line in June 1966 under the label, Waste Basket Boutique. They sold colorful printed-paper dresses and other garments for adults and children in a variety of strap, neckline and sleeve styles, as well as “space age” foil paper clothing. In September, Mars debuted plain white dresses that came with watercolor paint sets for “doing your own thing.” Pop artist Andy Warhol painted one to promote the new line.

Mars of Asheville became the leading manufacturer of disposable fashion, producing over 80,000 garments each week at its height.

Three women pose in floor-length boldly geometrically patterned sleeveless dresses; styles and colors vary; also contains text
Designers embraced the trend, creating unique disposable couture for a wealthier crowd. Tzaims Luksus designed these hand-painted $1000 balls gowns for an October 1966 fundraiser at the Wadsworth Atheneum in Hartford, Connecticut. Life Magazine, November 1966. / THF610492

Walking Ads/Walking Art


Sleeveless dress with a pattern of red-and-white Campbell’s soup cans
Campbell’s “Souper” Dress, 1967. / THF185289 (Given in Memory of Thelma D. Nykanen)

The advertising potential of these wearable “billboards” was huge. With coupons clipped from magazines, women could buy dresses from a variety of companies, including Green Giant vegetables, Butterfinger candy bars, and Breck hair care products. While some companies offered motifs that reflected their products, others followed fashion with flower power, paisley, or geometric designs.

In Spring 1967, the Campbell Soup Company produced what became the most famous paper garment of the era--this dress with its repeating soup can image. The dress not only advertised Campbell’s products--it also cleverly referenced Pop artist Andy Warhol’s iconic early 1960s depictions of the Campbell’s soup can that elevated this ordinary object to the status of art.

Two images of the same man (in a suit) and woman (in two different dresses); in the first, the woman appears pregnant; in the second, the man holds a baby; also contains text and a cutout coupon at the bottom
In 1968, the Mennen Company, makers of Baby Magic infant care products, offered women stylish paper maternity and party dresses “fashion-approved” by designer Oleg Cassini. / THF146023

Disposable Dresses Go Political


White dress with a large stylistic eagle in blue, red, and white stars, with text “Romney for President” forming part of the body
George Romney presidential primary campaign dress, 1968 / THF185284

Bumper stickers, buttons, and brochures--those were the standard things that political campaigns were made of in the 1960s. Beyond “standards,” campaigns also latch onto things that are hot at the time—and during the 1968 presidential campaign, that meant paper dresses. Democratic candidate Robert Kennedy and Republicans Richard Nixon, Nelson Rockefeller, and George Romney all had versions.

This George Romney campaign dress may have been “hip,” but it didn’t do the trick for him--Romney’s bid for the nomination was unsuccessful. Nelson Rockefeller’s too.

Blue bumper sticker with white text “ROMNEY”
Two circular blue buttons with wide white band containing blue text “ROMNEY” across center
George Romney bumper sticker and campaign buttons, 1968. / THF146376, THF8545 (Buttons gift of Mr. & Mrs. Charles W. Kurth II)

When You Care Enough to WEAR the Very Best


Hot pink package with drawing of woman with short dark hair, wearing dress with pattern of holly leaves and berries; also contains text
Green package with drawing of woman with pink hair, wearing multicolored floral dress; also contains text
Hallmark Cards, Inc. paper party dresses, “Flower Fantasy” and “Holly,” 1967. / THF185309 (Gift of the American Textile History Museum. Given to ATHM by Diane K. Sanborn), THF185307 (Gift of the American Textile History Museum. Given to ATHM by Jane Crutchfield)

In the spring of 1967, the Hallmark company embraced the disposable clothing trend, marketing a complete party kit that included a printed A-line shift and matching cups, plates, placemats, napkins, and invitations. While matched sets of disposable tableware had been around for decades, a matching paper dress was a new idea.


In this era of informal entertaining, festive paper tableware (and paper fashion) made hosting parties more convenient and cleanup easier. After guests left, the hostess could simply toss everything into the trash--rather than into the dishwasher and washing machine.

Seated woman wearing floral dress with matching floral tableware, decorative honeycomb paper flower and wrapped gift nearby
With Hallmark products, a hostess could have every element of her party perfectly matched--including her “swinging new paper party dress,” 1967. / THF146021


Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.

20th century, 1960s, What We Wore, popular culture, home life, Henry Ford Museum, fashion, by Jeanine Head Miller, advertising

Long, tall boxy maroon automobile
THF90991

Early car buyers knew what motor vehicles should look like--carriages, of course! But automobiles needed things carriages didn’t: radiators, windshields, controls, horns, and hoods. Early automakers developed simple solutions. Brass, often used for carriage trim, was adopted for radiators, levers, and horns. Windshields were glass plates in wood frames. Rectangular sheet metal covers hid engines. The result? A surprisingly attractive mix of materials, colors, and shapes.

Page with text and two illustrations of cars
Although the Stevens-Duryea Company claimed its cars had stylish design, most early automakers worried more about how the car worked than how it looked. / THF84913

Page with text and two images of cars, one head-on view and one from the side
To build a car body, early automakers had to shape sheet metal over a wooden form. Cars made that way, like this 1907 Locomobile, often looked boxy. / Detail, THF84914

Image of car and text
Some early automobiles looked good. But even the attractive ones looked like an assembly of parts, like the Studebaker shown in this 1907 ad. / THF84915


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

Additional Readings:

20th century, 1900s, limousines, luxury cars, Henry Ford Museum, Driving America, design, cars

Plane with white wings and body painted like a green-scaled fish, hanging upside from ceiling in front of yellow-and-red striped tentThe Curtiss JN-4 always turns heads in “Heroes of the Sky.” / THF39670

Walk into the barnstormers section of our Heroes of the Sky exhibit and odds are the first airplane to catch your eye will be our 1917 Curtiss JN-4 “Canuck” biplane. Whether it’s the airplane’s inverted attitude, its dangling wing-walker, or its fishy-looking fuselage, there’s a lot to draw your attention. And well there should be. The Curtiss Jenny was among the most significant early American airplanes.

Conceived by British designer Benjamin D. Thomas and built by American aviation entrepreneur Glenn Curtiss, the JN airplanes combined the best elements of Thomas’s earlier Model J and Curtiss’s earlier Model N trainer planes. New variants of the JN were increasingly refined. The fourth in the series, introduced in 1915, was logically designated JN-4. Pilots affectionately nicknamed it the “Jenny.” The inspiration is obvious enough, but even more so if you imagine the formal model name (JN-4) written as many flyers first saw it—with an open-top “4” resembling a “Y.”

Man standing at back of airplane with large text "CURTISS" painted on side
This Curtiss JN, circa 1915, left no doubt about its manufacturer’s identity. / THF265971

Despite not being a combat aircraft, the Curtiss Jenny became the iconic American airplane of the First World War. Some 6,000 units were built, and nine of every ten U.S. military pilots learned to fly on a Jenny. The model’s low top speed (about 75 mph) and basic but durable construction were ideal for flight instruction. Dual controls in the front and back seats allowed teacher or student to take charge of the craft at any time.

Our JN-4 is one of approximately 1,200 units built under license by Canadian Aeroplanes, Ltd., of Toronto. In a nod to their Canadian origins, these airplanes were nicknamed “Canucks.” While generally resembling American-built Jennys, the Canadian planes have a different shape to the tailfin and rudder, a refined tail skid, and a control stick rather than the wheel used stateside. (The stick became standard on later American-built Jennys.)

Man with arms upraised standing outside airplane in front of wing in midair
Barnstormer “Jersey” Ringel posed while (sort of) aboard his Jenny about 1921. / THF135786

Following the war, many American pilots were equally desperate to keep flying and to earn a living. “Barnstorming”—performing death-defying aerial stunts for paying crowds—offered a way to do both. Surplus military Jennys could be bought for as little as $300. The same qualities that suited the planes to training—durability and reliability—were just as well-suited to stunt flying. The JN-4 became the quintessential barnstormer’s plane, which explains why our Canuck is featured so prominently in the Heroes of the Sky barnstorming zone. As for the inspiration behind our plane’s paint job… that’s another kettle of fish.

Lure shaped and colored like a fish, with three-pronged hooks hanging from the tail and belly
Fishing lures, similar to this one, inspired the unusual paint scheme on our Curtiss JN-4. / THF150858

Founded in 1902, James Heddon and Sons produced fishing lures and rods at its factory in Dowagiac, Michigan. Heddon’s innovative, influential products helped it grow into one of the world’s largest tackle manufacturers. That inventive streak spilled over into Heddon’s advertising efforts. In the early 1920s, the company acquired two surplus JN-4 Canucks and painted them to resemble Heddon lures. These “flying fish” toured the airshow circuit to promote Heddon and its products. While our Canuck isn’t an original Heddon plane, it’s painted as a tribute to those colorful aircraft. (Incidentally, the Heddon Museum is well worth a visit when you’re in southwest Michigan.)

Every airplane in Heroes of the Sky has a story to tell. Some of them are even fish stories!


Matt Anderson is Curator of Transportation at The Henry Ford.

Additional Readings:

World War I, Canada, 20th century, 1910s, popular culture, Heroes of the Sky, Henry Ford Museum, flying, by Matt Anderson, airplanes

Long black convertible with swooping lines and whitewall tires
THF90811


Although it wasn’t the most expensive car of its day, the 1937 Cord was pricey. But its Depression-era buyers were well-off and didn’t mind a stylish car that attracted attention. The Cord’s swooping fenders, sweeping horizontal radiator grille, and hidden headlights were unlike anything else on American highways. And although it wasn’t the first, the Cord was the only front-wheel-drive production car available in America for the next three decades.

Image of red car on gold and black background; contains text
This 1937 Cord catalog shows the sedan version of the car. THF83512

Page containing several drawings and text
The company’s definition of luxury included not only the Cord’s styling but also its comfort, its ease of driving and parking, and the advantages of front-wheel drive. THF83513

Page showing car dashboard with text
Customers who wanted even more luxurious touches could buy accessories from the dealer. The Cord Approved Accessories catalog for 1937 included some items now considered basics, such as a heater, a windshield defroster, and a compass. Image (THF86243) taken from copy of catalog.


This post was adapted from an exhibit label in Henry Ford Museum of American Innovation.

Additional Readings:

20th century, 1930s, luxury cars, Henry Ford Museum, Driving America, convertibles, cars

Decorated Christmas tree in corner of room with wrapped and unwrapped items underneath

Christmas tree in the Wright Home during Holiday Nights in Greenfield Village. (Photo courtesy Jim Johnson)

During Holiday Nights in Greenfield Village, we really enjoy showing how Americans would have celebrated Christmas in the 19th century. In almost all the houses, we use historical primary sources to try to glean out descriptions of what people may have done—but we have almost no concrete visual evidence. However, one huge exception is the Wright Home, the family home of Wilbur and Orville Wright.

We know from various sources that in 1900 there was a big homecoming in Dayton, Ohio. Reuchlin Wright, one of Wilbur and Orville’s older brothers, was returning home from living apart for a very long time, slightly estranged. In celebration, the family decided to put up their first Christmas tree. Wilbur and Orville, who were amateur photographers but probably as good as any professional of the time, documented some of that process.

Within the last decade, we have been able to access a very high-resolution image of the Wright family Christmas tree image from the Library of Congress, and the details just leapt out at us. This photograph, which we know was taken in 1900, documents exactly how the Wright Brothers designed and put up their Christmas tree. We examined all the minutiae in the photo and have attempted to recreate this tree as exactly as possible.

Decorated Christmas tree in corner of room with wrapped and unwrapped items underneath
Wright Home Parlor Decorated for Christmas, Original Site, Dayton, Ohio, circa 1900 / THF119489

The toys, the various ornaments—it's all in line with what's typical in the time period. So if you look at the tree in the Wright Home, you’ll see it lit with candles—this is not an electrified house yet in 1900. There's a variety of ornaments designed to hold candies and similar things. It has strung popcorn, which would have been homemade, but it also has store-bought German tinsel garland, glass ornaments (either from Poland or Germany), and all kinds of additional decorations that may have been saved from year to year. There's a homemade star on top that has tinsel tails coming off it.

For many years, we just had a low-resolution, fuzzy photograph of the tree, and we reproduced things as faithfully as we could—for example, what appeared to be a paper scrap-art angel. The first glimpse of the high-resolution photograph absolutely flabbergasted us, because front-and-center on the tree is a little scrap-art of a screaming, crying baby. It must have been some sort of inside joke within the family. We were able to reproduce it exactly as it would have looked on the tree.

GIF cycling through two images, one black-and-white and one in color, each showing part of a Christmas tree with a large ornament of a screaming baby
The screaming baby scrap-art on the Wright Home Christmas tree, both in the original photo and during Holiday Nights in Greenfield Village.

In keeping with tradition, the tree is also covered with gifts for different members of the family. It seems that the adult gifts were hung unwrapped on the tree, whereas many of the children's things were either wrapped or just placed under the tree, based on the photograph. For example, on the tree, we see a pair of what are known as Scotch gloves—you would have found examples of these in Sears catalogues of the early 1900s. There's also a fur scarf, toy trumpets, and even a change purse, all hung on the tree.

GIF cycling through two images, one black-and-white and one in color, showing part of a Christmas tree with plaid gloves hanging on it
Scotch gloves hanging on the Wright Home Christmas tree, both in the original photo and during Holiday Nights in Greenfield Village.

Beneath the tree, the arrangement of toys and gifts is quite fun. There’s a pair of roller skates, a little toy train, tea sets, furniture sets, and all kinds of different things geared specifically toward all the Wright nieces and nephews who would have come to visit on that Christmas morning.

There's also a wonderful set of photographs associated with the tree after Christmas. For example, there’s one of Bertha Wright, one of Reuchlin’s middle daughters, in the next room over, sitting playing with her toys. She's clearly been interrupted in her play, and you can see that in the expression on her face: “Okay, let's get this over with.”

Girl in white dress sitting cross-legged with somewhat grumpy expression on her face
Bertha Wright, Age Five, Niece of the Wright Brothers, Daughter of Reuchlin Wright, circa 1900 / THF243319

There are also photos outside the house, featuring the sleigh (which is prominent under the tree in the high-res photograph, stacked with books). Behind them in all these photographs is a little fir tree—the tree that was inside the house for Christmas has now been placed out there and propped up in the corner, probably for the winter season.

Two children sit on a sleigh in snow in front of a door; another boy stands nearby in front of a tree
Milton, Leontine, and Ivonette Wright at Wright Home, Dayton, Ohio, circa 1900 / THF243321

During Holiday Nights in Greenfield Village, we have a wonderful large high-resolution blow-up of the tree photograph set up in the Wright Home for our guests to compare-and-contrast with the recreated tree in the corner. Be sure to stop by the Wright Home to see it on your next Holiday Nights visit!

Large framed black-and-white photograph showing a Christmas tree on an easel in a room
The original historic photo of the Wright family Christmas tree, displayed in the Wright Home during Holiday Nights in Greenfield Village. (Photo courtesy Brian James Egen)


This post was adapted from the transcript of a video featuring Jim Johnson, Director of Greenfield Village, by Ellice Engdahl, Digital Collections & Content Manager at The Henry Ford.

Michigan, Dearborn, Ohio, 20th century, 1900s, Wright Brothers, research, photographs, home life, holidays, Holiday Nights, Greenfield Village buildings, Greenfield Village, events, Christmas, by Jim Johnson, by Ellice Engdahl

In 2017, The Henry Ford acquired a significant collection of materials from the American Textile History Museum (ATHM) when financial challenges forced that organization to close its doors. Founded in 1960, ATHM was located in Lowell, Massachusetts, a city key to the story of the Industrial Revolution and to the American textile industry. For decades, ATHM gathered and interpreted a superb collection of textile machinery and tools, clothing and textiles, and an extensive collection of archival materials. The Henry Ford was among the many museums, libraries, and other organizations to which ATHM's collections were transferred. 

The Henry Ford acquired textile machinery, clothing, and textiles, as well as archival material that includes approximately 3,000 cubic feet of printed materials and fabric samples from various textile manufacturers, dating from the early 1800s into the mid-to-late 1900s. As part of the William Davidson Foundation Initiative for Entrepreneurship, The Henry Ford has digitized many sample books, as well as product literature, from the archival material within the ATHM collection.

So, what is a sample book? Textile manufacturing companies – commonly referred to as mills or print works – kept a record of fabrics produced by the company within a given year or season. These records typically consist of a fabric sample attached to a blank page in a bound book, and are often accompanied by information including pattern name, inventory number, dyestuffs, and in a few cases, the retail company for which the fabric was made.

The pages of these books offer a rich look at the broad range of fabrics produced by an increasingly mechanized textile industry, allowing researchers to see the evolution in textile design, materials, and manufacturing techniques. They also allow a glimpse into the various methods of recordkeeping among the many companies represented in the collection. Finally, the books—and the fabric samples within them—provide us with a broad view into the rich color palate of American textiles of the 1800s and 1900s. This is especially helpful for exploring clothing and textiles in the era before widespread color photography, where our understanding of the period is dulled by black-and-white depictions. The sample books are strikingly beautiful, offering an intriguing glimpse of the evolution of styles and patterns over time.

In addition to the sample books, we had the opportunity to digitize several examples of product literature from the 1900s, including catalogs and brochures. The product literature was used for marketing and sales, rather than as a record of production. These materials offer insight into the fabric and designs available for clothing or domestic use during the 1900s.

Have I piqued your interest? Below are a few favorite items I’ve come across in this collection.

Sample Books

 

Cocheco Manufacturing Company (Dover, New Hampshire & Lawrence, Massachusetts)


GIF cycling through three sheets containing rectangular fabric samples in a variety of colors and patterns in rows; also contains handwritten numbers and text
Fabric Samples from the Notebook of Washington Anderton, Color Mixer for Cocheco Print Works, 1876-1877 / THF670738, THF670787,
THF670757


GIF cycling through three sheets containing rectangular fabric samples in a variety of colors and patterns in rows; also contains handwritten numbers and text
Fabric Samples from the Notebook of Washington Anderton, Color Mixer for Cocheco Print Works, November to December 1877 / THF670668, THF670707, THF670697

Sheet containing two rows of rectangular fabric samples in a variety of colors and patterns; also contains handwritten numbers and text
Sample Book, January 9, 1880 to April 22, 1880 / THF600226


Hamilton Manufacturing Company (Lowell, Massachusetts)


GIF cycling through three sheets containing one large rectangular fabric sample per page; colors and patterns vary
Sample Book, April 9, 1900 to May 27, 1901 / THF600027, THF600141,
THF600167

Lancaster Mills (Clinton, Massachusetts)


GIF cycling through two sheets each containing four rectangular fabric samples in stripes and plaids; also contains typed or printed numbers
Sample Book, "36 Inch Klinton Fancies," Fall 1927 / THF299907, THF299924

GIF cycling through two sheets each containing four rectangular fabric samples in plaids and geometric patterns; also contains typed or printed numbers
Sample Book, "Glenkirk," Spring 1928 / THF299970, THF299971


Product Literature

 

Hellwig Silk Dyeing Company (Philadelphia, Pennsylvania)


¬Rows of fiber or thread samples in a variety of colors accompanied by text
Sample Book, "Indanthrene Colors," 1900-1920 /
THF299990

 

Montgomery Ward & Co. (Chicago, Illinois)


Page with illustration of two men in suits and hats, accompanied by rectangular fabric swatches and text
Suit Catalog, "Made to Measure All Wool Suits," 1932 / THF600534

I.V. Sedler Company, Inc. (Cincinnati, Ohio)


Sheet with illustration of woman in hat and striped dress; text; two square swatches of striped fabric
Catalog, "The Nation's Stylists Present Sedler Frocks," 1934 / THF600502

Carlton Mills, Inc. (New York, New York)


Black-and-white photograph of man’s head and collar in middle of page with an oversized yellow striped necktie extending below; additional tie colors and patterns in shapes that look like the bottom of neckties on either side of middle illustration with numbers under each; text at top and bottom of page
Sales Catalog for Men's Fashion, 1940-1950 / THF670587

Harford Frocks, Inc. (Cincinnati, Ohio)


Illustration of blonde-haired woman in blue and white plaid dress and wide black belt; page also contains smaller black-and-white line drawing of back of woman in the same dress, a fabric swatch in a red plaid, and text
"Frocks by Harford Frocks, Inc.," 1949 / THF600604

Sears, Roebuck and Company (Chicago, Illinois)


Left side of page contains photo of room with green carpet and chair; red-and-green floral sofa and matching wallpaper; other occasional furniture and knick-knacks; right side of page contains images of fabric swatches and text
"Sears Decorating Made Easy," 1964 / THF600561


Samantha Johnson is Project Curator for the William Davidson Foundation Initiative for Entrepreneurship at The Henry Ford. Special thanks to Jeanine Head Miller, Curator of Domestic Life at The Henry Ford for sharing her expertise of the textile industry and for reviewing this content.

20th century, 19th century, manufacturing, furnishings, fashion, entrepreneurship, by Samantha Johnson

Empty auditorium with rows of seats and stage with curtains, a large screen with a piece of equipment projected on it, and several people on the stage

The auditorium at the 1968 Fall Joint Computer Conference before guests arrive. / THF610598

The setting is sparse. The downward sweep of theatre curtains, a man seated stage left, backed by a hinged office cubicle wall. Technology in this image is scarce, and yet it defines the moment. A video camera is perched on top of the wall, its electronic eye turned downwards to surveil a man named Douglas Engelbart, seated in a modified Herman Miller Eames Shell Chair below. A large projection screen shows a molded tray table holding a keyboard at its center, a chunky-looking computer mouse made of wood on the right side, and a “chording keyboard” on the left. Today, we take the computer mouse for granted, but in this moment, it was a prototype for the future.

The empty auditorium chairs in this image will soon be filled with attendees of a computer conference. It is easy to imagine the collective groan of theater seating as this soon-to-arrive audience leans a little closer, to understand a little better. With the click of a shutter from the back of the room, this moment was collapsed down into the camera lens of a young Herman Miller designer named Jack Kelley. He knew this moment was worth documenting because if the computer mouse under Douglas Engelbart’s right hand onstage was soon going to create “the click that was heard around the world,” this scene was the rehearsal for that moment.

Three-ring binder black-colored page with a photo of entrance doors and a marquee with text; two people in front of doors
Entrance to the 1968 Fall Joint Computer Conference, San Francisco Civic Auditorium. / THF610636

“The Mother of All Demos”

On December 9, 1968, Douglas Engelbart of the Stanford Research Institute (SRI) hosted a session at the Joint Computer Conference at the Civic Center Auditorium in San Francisco. The system presented—known as the oNLine System (or NLS)—was focused on user-friendly interaction and digital collaboration.

Man sitting in chair with attached console, with video cameras pointed at him; another man to side
Douglas Engelbart demonstrates the oNLine System. / THF146594

In a span of 90 minutes, Engelbart (wearing a headset like the radar technician he once was) used the first mouse to sweep through a demonstration that became the blueprint for modern computing. For the first time, computing processes we take for granted today were presented as an integrated system: easy navigation using a mouse, “WYSIWYG” word processing, resizable windows, linkable hypertext, graphics, collaborative software, videoconferencing, and presentation software similar to PowerPoint. Over time, the event gained the honorific “The Mother of all Demos.” When Engelbart was finished with his demonstration, everyone in the audience gave him a standing ovation.

Fixing the Human-Hardware Gap

In 1957, Engelbart established the Augmentation Research Center (ARC) at SRI to study the relationship between humans and machines. It was here, in 1963, that work on the first computer mouse began. The mouse was conceptualized by Engelbart and realized from an engineering standpoint by Bill English. All the while, work on NLS was percolating in the background.

Page from three-ring binder containing photo of man sits in chair with attached console with feet up on a nearby table that also holds what appears to be a large monitor; office furniture around him
Douglas Engelbart kicks back with the NLS at the Stanford Research Institute (SRI). / THF610612

While Engelbart was gearing up to present the NLS, Herman Miller Research Corporation’s (HRMC’s) president and lead designer Robert Propst was updating the “Action Office” furniture system. Designed to optimize human performance and workplace collaboration, Action Office caught Engelbart’s attention. He was excited by its flexibility and decided to consult with Herman Miller to provide the ideal environment for people using the NLS. Propst sent a young HMRC designer named Jack Kelley to California so he could study the needs of the SRI group in person.

Two men, one seated and one standing, among office furniture holding a computer, phone, and books or binders
Jack Kelley and Douglas Engelbart testing Herman Miller’s custom Action Office setup at Stanford Research Institute. / THF610616

After observing and responding to the needs of the team, Kelley recommended a range of customized Action Office items, which appeared onstage with Engelbart at the Joint Computer Conference. One of the items that Kelley designed was the console chair from which Engelbart gave his lecture. He ingeniously paired an off-the-shelf Shell Chair designed by Charles and Ray Eames with a molded tray attachment to support the mouse and keyboard. This one-of-a-kind chair featured prominently in The Mother of All Demos.

Office cubicle with chair in front of computer with large boxy monitor
An unobstructed view of Jack Kelley’s customization of an Eames Shell Chair with removable, swinging tray for the NLS. The chording keyboard is visible at left, and the prototype mouse is at right. / THF610615

During the consultation, Kelley also noticed that Engelbart’s mouse prototype had difficulty tracking on hard surfaces. He created a “friendly” surface solution by simply lining the right side of the console tray with a piece of Naugahyde. If Engelbart was seen to be controlling the world’s first mouse onstage in 1968, Kelley contributed one very hidden “first” in story of computing history too: the world’s first mousepad. Sadly, the one-of-a-kind chair disappeared over time, but luckily, we have many images documenting its design within The Henry Ford’s archival collections.

Photo pasted onto black three-ring binder sheet depicting a person in front of a keyboard with a monitor to the side and copystand in front of them
A closer view of the world’s first mousepad – the beige square of Naugahyde inset into the NLS tray at bottom right. / THF610645

The computer scientist Mark Weiser said, “the most profound technologies are the ones that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” If this is true, the impact of Engelbart’s 1968 demonstration—supported by Kelley’s console chair and mousepad—are hidden pieces of the computing history. So as design shaped the computer, the computer also shaped design.


Kristen Gallerneaux is Curator of Communications & Information Technology at The Henry Ford.

California, 20th century, 1960s, technology, Herman Miller, design, computers, by Kristen Gallerneaux

Yellow and lime green bus with white roof
Montgomery city bus in which Rosa Parks refused to move to the back, now in Henry Ford Museum of American Innovation. / THF14922

This year marks the 65th anniversary of Rosa Parks’ arrest for refusing to stand up and move to the back of this city bus from Montgomery, Alabama (above). In our previous blog posts, we have focused primarily upon the story of Rosa Parks herself—her background, character, motivation, and legacy.

Woman with hair pulled back wearing suit jacket sits in chair with mantel and wall covered in newspaper behind her
In 1992, Rosa Parks visited Greenfield Village with a group of students during a "Freedom Tour" sponsored by the Raymond and Rosa Parks Foundation. After she spoke to students, she posed here in the Mattox House, the 1930s Georgia home of an African American family. / THF123775

We now take the opportunity to acknowledge the important contributions of numerous other individuals to this legacy.

Our first acknowledgment goes to those who helped lay the foundations for Rosa Parks’ act: the many black Montgomerians who put up with mistreatment and humiliation on segregated buses for years, and even decades, so that when the right time came they were ready to take collective action; to early community activists in Montgomery like Raymond Parks (Rosa’s husband), Mary Fair Burks, Rev. Vernon Johns, Rufus Lewis, Johnnie Carr, and J. E. Pierce; and to Claudette Colvin and Mary Louise Smith, who made the conscious decision to refuse to stand up and move to the back of the buses on which they rode just months before Rosa Parks.

Round gold-colored token with text around outside and picture of bus in center
Token used on Montgomery bus lines, about 1955 / THF8293

Second, we recognize the important work of community organizations that worked toward effecting change at the time—the Women’s Political Council, the Montgomery Improvement Association, and the Montgomery chapter of the NAACP (for which Rosa Parks had worked); to black community leaders who shaped these organizations and mobilized the black community to take action as a response to Rosa Parks’ arrest—including Jo Ann Robinson, E.D. Nixon, Rev. Ralph Abernathy, and Rev. Martin Luther King, Jr.; and to young black lawyer and activist Fred Gray for defending both Claudette Colvin and Rosa Parks as well as for bringing other notable civil rights cases to court.

Magazine cover with yellow and white background, text, and image of three adults and one child walking in foreground with bus in background
Liberation Magazine from April 1956, featuring the Montgomery bus boycott on its cover. / THF139343

Finally, we acknowledge Montgomery’s black community for courageously defying the city’s segregated bus practices by boycotting Montgomery buses after Rosa Parks’ act. For 381 days, this community surmounted obstacle after obstacle created by those attempting to obstruct and put an end to this boycott. Their courage and determination set an example for others, both then and now.

The story of the Montgomery bus boycott and how it unfolded will appear in future blog posts.

For more background on the story of Rosa Parks, see:


To better understand the important role of the individuals and community organizations mentioned above, check out:

  • Rosa Parks: My Story, by Rosa Parks and Jim Haskins (1999)
  • The Rebellious Life of Mrs. Rosa Parks, by Jeanne Theoharis (2015)
  • Rosa Parks: A Life, by Douglas Brinkley (2005)

 

Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford.

Alabama, 20th century, women's history, Rosa Parks bus, Rosa Parks, Civil Rights, by Donna R. Braden, African American history

Dark background containing white line drawings, notations and text

By the early 1950s, Ford Motor Company’s engineers had made over one million technical drawings of the parts used to make Ford cars and trucks. In 1949 alone, they used 13 million square feet of blueprint paper!

Large room full of tables, some of which have men standing near, leaning on, or lying on them with pencils or pens in hand
Ford Motor Company engineers at work, circa 1952. / THF125069

The drawings were being stashed away wherever room could be found. Since many of the drawings were for parts that were still in production, there was concern that the company’s operations would come to a halt if drawings were lost to a fire, a flood, or worse. Plans were made to microfilm the drawings so they could be stored more securely.

Sheet with text that notes among other things “top security for its records in the event of a bombing attack”
Paragraph from a 1951 brochure detailing the microfilming project. Cold War tensions were running high. / detail from THF135511

Three women in room with small filing cabinets along the walls and desks in the center
Eleven fireproof storage safes, holding one million microfilmed drawings, 1951. / THF123713

To save space, most of the original paper blueprints were destroyed after the drawings were copied onto microfilm. But a few can still be found in our Miscellaneous Ford Motor Company Blueprint and Drawings Collection.

Blueprint with blue background containing line drawings with notations and text
Blueprint showing part TT-7851-R for a Ford Model TT Truck. / THF138486

Dark background containing white line drawings, notations and text
70 mm microfilm copy of the same drawing. / THF406917

The Ford Motor Company Part Drawing Collection consists of over one million Ford engineering drawings from 1903–1957, on 70 mm microfilm. Each piece of film measures approximately 2.625 x 3.5 inches, and is in a manila envelope that shows the part number and the drawing’s latest revision date.

Manila envelope with handwritten numbers and red check mark
Envelope for drawing TT-7851-R, dated August 25, 1926. / THF406916

As of this writing, about 3,000 Ford part drawings can be seen on our Digital Collections website. Only 997,000 to go!

So, why don’t we “just” digitize them all?

The first challenge is the size of the film. Most high-speed scanners on the market now are not equipped to hold 70 mm film. And because each frame of film was cut from its roll and placed in a separate envelope, the film cannot simply be run through a machine.

We image the film using an Epson Perfection V850 Scanner with built-in Transparency Unit (a light inside the lid that allows it to scan film). Each piece of film measures just under 3 x 4 inches, so a scanning resolution of 1200 dpi (3600 x 4800 pixels) will usually suffice … but we go higher if a drawing looks like it will be difficult to read.

Three sheets with intricate drawings, notations and text
Larger blueprints, like this one for a V-8 Cylinder Block, were microfilmed in segments. / THF401366

After the film has been scanned, the images are straightened and cropped, and adjustments may be made to the brightness and contrast. If the film is a negative, we also create an additional, positive version of the digital image.

Line drawings, notations and text on light background
This version of the digital image can be printed without using as much toner. / THF406918

However, the bigger challenge is the data entry. Even the best digital image is useless if nobody can find it. To that end, it is necessary to transcribe the part number, the date of the drawing, and the title of the drawing from each piece of film. And many of the drawings include more than one part number!

Handwritten text reading in part “A-18254-B” followed by “A-18255-B”
If parts are symmetrical opposites, there is only one drawing for the pair. / detail from THF400831

Handwritten text in tabular format with numbers, dates, and initials
The revision history appears in the upper right corner of each drawing. This drawing is dated December 3, 1930 … but earlier versions may also exist. / detail from THF400831

If you are interested in researching the Ford Motor Company Part Drawings Collection, our Popular Research Topics page includes an FAQ and information about how to get started. Inquiries can be sent to research.center@thehenryford.org.

The Henry Ford is facing unprecedented financial challenges due to the impact of our 16-week closure and reduced operations. We need your help in securing our future. Love the Henry Ford? Please support all that we treasure—including our digitization program. Longtime supporters of The Henry Ford will match your donation dollar for dollar, so your contribution will have double the impact.
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20th century, Ford Motor Company, drawings, digitization, cars, by Jim Orr, archives, #digitization100K, #Behind The Scenes @ The Henry Ford