Posts Tagged 20th century
What We Wore, a new collections platform in Henry Ford Museum of American Innovation, offers a much-anticipated opportunity to continually display objects from The Henry Ford’s rich collection of clothing and accessories.
What’s a collections platform? It’s a small, specialized display of objects from our collection. This new collections platform, the fourth to be installed in the museum, follows those of coverlets, telephones, and violins.
The theme of the first group of garments displayed is “Home Front Heroes: Women in World War II”--chosen to complement the “Enduing Ideals: Rockwell, Roosevelt, & the Four Freedoms” exhibit in The Gallery by General Motors. This clothing represents the stories of millions of American women who worked in defense industries, trained to be pilots, volunteered for the Red Cross, or provided a connection to civilian life for servicemen through USO-sponsored activities during World War II.
Jeanine Head Miller is Curator of Domestic Life at The Henry Ford.
20th century, 1940s, World War II, What We Wore, Henry Ford Museum, fashion, by Jeanine Head Miller
U.S. Postage Stamps, Four Freedoms Issue, 1943
In January 1941, World War II raged in Europe—but the United States of America had not yet gotten involved. Many citizens believed remaining uninvolved with the war was best. On January 6, 1941, President Franklin D. Roosevelt spoke to Congress, and laid out key principles he saw as at stake in this conflict. Among other arguments for American involvement, FDR’s “Four Freedoms” speech included this significant section, for which it is remembered:
In the future days, which we seek to make secure, we look forward to a world founded upon four essential human freedoms.
The first is freedom of speech and expression — everywhere in the world.
The second is freedom of every person to worship God in his own way — everywhere in the world.
The third is freedom from want — which, translated into world terms, means economic understandings which will secure to every nation a healthy peacetime life for its inhabitants - everywhere in the world.
The fourth is freedom from fear — which, translated into world terms, means a world-wide reduction of armaments to such a point and in such a thorough fashion that no nation will be in a position to commit an act of physical aggression against any neighbor — anywhere in the world.
These Four Freedoms have entered our collective conscience as universal ideals—perhaps always imperfectly manifested, but always worth working towards.
However, the Freedoms have also been interpreted differently, by different people and at different times. Four of our curators examined The Henry Ford’s collections through the lens of each of the Four Freedoms to create their own interpretations.
We hope these thought-starters inspire your own contemplative journey: What does freedom mean to you?
Washington DC, 20th century, 1940s, World War II, presidents
“Sunshine Special,” the 1939 Lincoln limousine modified for official use by President Franklin D. Roosevelt, as it appeared circa 1942. (THF208669)Editor’s Note: In connection with the exhibit Enduring Ideals: Rockwell, Roosevelt & the Four Freedoms, now showing at Henry Ford Museum of American Innovation, the following excerpt is adapted from The Sunshine Special: FDR’s 1939 Lincoln K Series Presidential Limousine by Brody Levesque. The complete book is available at the Benson Ford Research Center.
A Unique Car Built Expressly for a President
One of the first things that a visitor notices when viewing the presidential vehicles at Henry Ford Museum of American Innovation is the size of the 1939 Lincoln K Model limousine custom built for President Franklin D. Roosevelt. The car is massive. In fact, it weighs in at over 9,300 pounds and has an impressive wheelbase of 160 inches.
In 1937, Ford Motor Company president Edsel Ford lobbied to obtain a government contract to provide a presidential limousine for FDR’s use. He wanted to regain a presence in the White House Garage and particularly to have Ford Motor Company’s prestige Lincoln division as the primary choice for presidential conveyance. Edsel Ford also knew that FDR liked his company’s cars.
Roosevelt, who was beginning the second of his four presidential terms, personally owned a 1938 Ford V-8 convertible coupe for his use at The Little White House in Warm Springs, Georgia, along with a 1936 Ford V-8 Phaeton convertible at his home in Hyde Park, New York. Both cars were equipped with special hand-operated controls so that FDR, whose paralytic illness prevented the use of his legs, could drive the cars himself.
Ford Motor Company’s Lincoln division delivered, in November 1939 and at a cost of $8,348.74, a current model K series chassis, to the Buffalo, New York, coachworks firm of Brunn & Company. There the four-door convertible, equipped with a 150-horsepower 414-cubic inch V-12, was further modified to meet U.S. Secret Service requirements. Brunn’s modifications added another $4,950 to the limo’s total cost.
The car was built with forward-facing jump seats, wider opening rear doors, reinforced extra-depth running boards and a pair of step plates above the rear bumper. It had strategically-placed handles for the Secret Service agents, as well as a Federal Electric Company police red light and siren combination with dual driving lamps and flag staff holders on the front. Another feature was that the roof was made extra tall so that the President, who had limited mobility and used a wheelchair, could enter and exit the car without difficulty.
Although coachbuilder Herman A. Brunn, owner of Brunn & Company, thought the car looked terrible with that extra tall top, the limo was finished and sent to Washington as ordered. In the end, it seems Mr. Brunn was right. According to Ford Motor Company internal memoranda and telegram communications, the car was returned to Brunn & Company’s Buffalo plant in the summer of 1941 to have its top replaced with one of standard height. Global events forced even more significant changes to the limo that December.
President Roosevelt preferred open cars whenever the weather permitted – and sometimes when it didn’t. (THF208655)
The First Presidential Car to Acquire Its Own Personality
Within a few weeks after the December 7, 1941, attack on Pearl Harbor, the White House Garage delivered the 1939 Lincoln K series limousine to Ford Motor Company’s plant in Alexandria, Virginia, on the waterfront across the Potomac River from Washington D.C. The car was shipped to the Lincoln plant on West Warren Avenue in Detroit and, upon its arrival, Lincoln workers began to disassemble the limousine, readying its wartime armor and additional modifications requested by the Secret Service.
Workers removed the Brunn body and altered the car’s chassis. Its suspension was beefed up with heavy-duty shock absorbers and additional leaves in the springs – to handle the added weight of armor plating and thick bullet-resistant glass. Likewise, a modified windshield frame was installed to accommodate the thicker windshield glass. When the Brunn body was reinstalled, it received a new 1942 model H series Lincoln front end clip (fenders, grill, and front nose cap piece), which gave the car a crisp, more modern look.
A more powerful generator was installed, with new wiring harnesses. Cooling was improved by making the radiator tank top an inch thicker, adding three-and-one-half inches more to the core than was standard, and a larger fan was put in for additional engine cooling capacity. The cowling also had wider side vents installed to let more of the engine’s heat escape.
The whitewall bias-ply tires were replaced with the first generation of what are now referred to as “run flat tires,” which enabled the big limousine to continue to travel a short distance to safety if the tires were shot out. The two spare tires were put into reworked special front fender wells, in painted metal tire covers that didn’t need to be bolted into place and allowed for rapid tire changes.
Other body modifications included one-and-one-eighth inch thick nine-ply glass; a special rear-mounted antenna for radio equipment; and steel plating in the doors, firewall, kick and quarter panels, floor, transmission hump, and gas tank. The doors received three-sixteenths inch steel armor plating. Including the weight of the armor and the bullet-resistant glass, each modified door weighed almost 200 pounds. Stronger latches and striker plates were installed to handle the heavier door weight.
A bullet-resistant divider was installed between the front and rear seats. It included fold out bullet-resistant side glass screens for use when the convertible top was down. Another bullet-resistant screen could be added behind the rear seat when the top was lowered, and then stored in the trunk when not in use. When the door windows were down, a spring-loaded flap covered the slot in the top of the door to stop things from falling inside and jamming the windows.
When the Lincoln originally was delivered in 1940, it was painted a dark midnight blue with russet trim. Now the car was repainted in black, with chrome trim and brightwork. The rear step plates, grab handles, and wider running boards were reinstalled after the repainting was finished.
Detroit plant workers also added new running/fog lights to the front bumper, along with flag staff holders. The Federal Electric Company police red light and siren were reinstalled on the left front fender. By the end of the second week of April 1942, the car was ready to ship back to the Alexandria plant for delivery to the White House Garage where it could resume its presidential duties.
At an unknown time after the car’s 1942 retrofitting, an unidentified member of the White House Press Corps gave the limo the sobriquet it retains today: “Sunshine Special.” Although the exact reason for the nickname is lost to history, it may have been due to FDR’s well-known love of riding with the top down – sometimes even when the weather recommended against it.
President Harry S. Truman aboard “Sunshine Special” near the end of the car’s service life, circa 1949. (THF208667)
Following FDR’s death on April 12, 1945, “Sunshine Special” served his successor, Harry S. Truman, for another five years. The White House put out bids for a new presidential limousine in the spring of 1949 and, that summer, officials met with representatives from Ford Motor Company to discuss the contract. This would be the largest single order ever placed for the White House fleet.
In the early summer of 1950, nine custom-built enclosed 1950 model Lincoln Cosmopolitan limousines, produced by the Henney Motor Company of Freeport, Illinois, were delivered to the White House Garage. A matching four-door Lincoln Cosmopolitan convertible-bodied limousine, modified at the Grand Rapids, Michigan, shop of master coachbuilder Raymond Dietrich, was also delivered. The Dietrich seven-passenger Lincoln was fitted with a Hydramatic automatic transmission purchased from General Motors and then modified to mate with the 337 cubic-inch V-8 engine. Per the order’s specifications, none of the limousines were armored.
Upon delivery of the fleet of Lincoln Cosmopolitan limousines, older White House Garage vehicles were shipped back to their manufacturers or sold off. “Sunshine Special” was returned to Lincoln and subsequently donated to The Henry Ford.
Adapted from The Sunshine Special: FDR’s 1939 Lincoln K Series Presidential Limousine by Brody Levesque. The complete book is available at the Benson Ford Research Center.
Matt Anderson is Curator of Transportation at The Henry Ford.
Additional Readings:
- 1939 Lincoln Presidential Limousine Used by Franklin D. Roosevelt
- Innovation Icon: Kennedy Presidential Limousine
- Protecting Our Presidents
- 1912 Baker Electric Victoria: Transportation for Five First Ladies
Washington DC, 20th century, 1940s, 1930s, presidents, presidential vehicles, limousines, Henry Ford Museum, Ford Motor Company, cars, by Matt Anderson, books
Members of Detroit’s Houghton School safety patrol listen attentively to traffic safety officer Anthony Hosang in 1950. (64.167.536.16)
Like clockwork, fall’s arrival brings with it a return to school for children throughout the United States. Whether they walk, ride a bike, take a bus, or get dropped off by an adult, the students’ daily trips to and from class will be safer thanks to the dedicated efforts of the AAA School Safety Patrol. Established by the American Automobile Association in 1920, the program’s core mission – to encourage safety awareness among young people – remains unchanged.
Automobile Club of Michigan Safety Patrol Armband, 1950-1960. THF153486
AAA School Safety Patrol members generally are chosen by their teachers or principals and, with their parents’ permission, given training in traffic safety – typically over the summer, so they’re ready to go as soon as the school year starts. These young patrollers are then stationed near the school at crosswalks, bus unloading areas and carpool drop-off locations to ensure that their fellow students remain cautious near motorized traffic.
More experienced patrollers may be promoted to officer positions like captain, lieutenant or sergeant. These ranks bring with them additional responsibilities like keeping daily records, writing regular reports, or assigning other patrol members to specific duties or stations.
AAA School Safety Patrol Lieutenant Badge, 1950-1965. THF151056
It’s important to note that safety patrol members work together with – not in place of – adult crossing guards and traffic officers. Nevertheless, the patrollers play an important role in keeping students safe. And they learn early and important lessons about responsibility, too. Not surprisingly, many safety patrol alumni go on to careers characterized by public service or proven leadership. Former patrollers include Presidents Jimmy Carter and Bill Clinton, and notable Michiganders like Governor William Milliken, Chrysler Chairman Lee Iacocca, and Detroit Tiger Al Kaline.
The Official Song of the Safety Patrol, 1937. (87.135.1661)
The Henry Ford’s artifact collection includes armbands and badges worn by AAA School Safety Patrol members over the years. Our archival collection includes a copy of the sheet music for “Song of the Safety Patrol,” written by Lucille Oldham in 1937.
We salute these conscientious students working tirelessly throughout the school year to keep their classmates safe. Today, there are more than 654,000 children serving as patrollers in schools across the United States. Thanks to the program these students are empowered with a sense of responsibility and leadership as they protect their classmates going to and from school each day.
21st century, 20th century, school, childhood, by Matt Anderson, AAA
1968 World Series Official Souvenir Program, Tiger Stadium. THF 136034
It happened after the darkest year in Detroit’s history, 1967. What had started out as a police raid on an after-hours club early Sunday morning, July 23, 1967, escalated into five days and nights of uncontrolled violence, looting, and arson that left 43 people dead, 1,189 injured, and over 7,200 arrested. While civil unrest had occurred in many other cities before and during that summer, this event stood out as the largest of these uprisings to date.
The Detroit Tigers’ season ended on a dark note that year as well, with the team losing the pennant on the final play of the final game of the season.
When the baseball season returned in 1968, everyone wondered whether the violence of the previous summer would return. Detroiters expected the worst. But, when the Tigers started winning games—in dramatic fashion with new heroes emerging daily—people had something to look forward to. They rediscovered fun. And joy. And pride.
Exuding confidence from the start, the 1968 Detroit Tigers never lost a beat through the season. They clinched the American League pennant on September 17, 1968, with 103 wins and 59 losses—including a record-breaking 31 wins by pitcher Denny McLain.
1968 World Series poster, produced by Hudson’s and the Detroit Free Press, with a satirical caption referencing the popular 1963 film of that name.
Before the days of wildcard teams and inter-league division playoffs, the Tigers moved directly on to the World Series—pitted against National League (and defending World Series) champions, the St. Louis Cardinals. After a 3-1 deficit in the Series and the feeling of impending defeat, a masterful throw to home plate by Willie Horton in Game 5, a gutsy managerial decision to move centerfielder Mickey Stanley to shortstop, and three complete-game victories by pitcher Mickey Lolich (Games 2, 5, and 7) helped the Tigers stage a comeback during the last three games. On October 10, 1968, they clinched the Series. A city-wide celebration ensued, lasting until dawn. The memory has never quite been forgotten.
This marked the first time the Tigers had won a championship since 1945, only the third time in their history, and something they have not accomplished since 1984. This was also the final Major League Baseball World Series before the 1969 team expansion and the introduction of divisional play with the League Championship Series.
1968 World Series Souvenir Bumper Sticker, a supplement in the Detroit News. THF289559
As the donor of this bumper sticker (who was in eighth grade at the time) recalled, “Though I didn’t follow sports, I knew about the World Series, of course, and was SO proud that our hometown team would be participating. This was such a big thing that we students were allowed to watch the final game on a television rolled into our classroom (at Sacred Heart in Roseville, Michigan). That kind of thing very rarely happened—in fact, this is the only time I can recall that it did.”
Donna R. Braden, Senior Curator & Curator of Public Life, missed the 1968 World Series but was fortunate enough to attend the last game of the Tigers World Series in 1984.
20th century, 1960s, sports, Michigan, Detroit, by Donna R. Braden, baseball
In the early years of World War I hundreds of thousands of Belgian refugees fled to England to escape their war torn country. Lord Perry, of Ford of England, worked with Henry Ford to establish a home for these refugees to help get them on their feet while they found work and homes of their own in England. For this purpose, Perry leased Oughtrington Hall in Cheshire, England with money donated from Henry and Clara Ford to house up to 100 refugees at a time.
The idea of helping the refugees appears to have been discussed in person between Perry and the Fords in October 1914 while Perry was visiting the states. On returning to England, Perry wrote Clara Ford in December of 1914, saying he’d secured Oughtrington Hall for $35.00 per month, with the landlord giving the rent money to the Belgian Refugee Fund. By December 29, 1914 the first group of refugees had arrived consisting of “six better class adults, 14 better class children and 3 nurses for the children; one wounded Belgian Officer and his wife; 7 discharged Belgian soldiers (these men have been wounded and are sufficiently recovered from their wounds to be discharged from Hospital, but not well enough to rejoin the Army; they cannot go back to their homes in Belgium because they have been destroyed); 4 working class married couples with 5 young children, 3 elderly single men.” The first group of refugees was picked by Perry and included those he considered “the better class” and those of the “working class.” Perry envisioned the wealthy refugees overseeing the children and the working class, and the working class performing the housekeeping, and cooking. The “servant class,” however, rebelled at this notion and Perry was soon writing to Clara noting the working class, “imagine themselves guests and see no reason why they should not be treated as guests with a consequence that they expect to be waited on etc.” Perry compromised by proposing they be paid a servants wage for their labor which would be payable after they left the house to return to Belgium or other employment. The number of refugees in the house continued to grow quickly, by February 1915 there were 93 refugees in the house and in March, 110.
To oversee the group’s needs, Perry appointed a former Ford Motor Company agent in Brussels, Vandermissen as he was the only one in the original group who could speak English. The initial group of refugees battled outbreaks of many contagious diseases, including a scarlet fever and small pox scare. Perry was unable to find a Belgian doctor for some time, so he had to hire local doctors and even use the Manchester plant doctor to see to the refugees needs, however the language gap proved a problem. Eventually, a Belgian doctor was hired, and a surgery and doctor’s office were set up on the grounds. A chapel was built, and a Belgian priest was brought in to see to the refugees’ spiritual needs. Oughtrington Hall was one of the few refugee homes that could house large families and there were always many children in the hall. A nursery and school were established, and the indoor tennis court was heated with a stove to provide a play area for the children. The refugees also raised and sold pigs and cows on the 30 acres attached to the hall.
Perry and his wife, Katie, spent countless hours arranging for the lease, administrating the house, and seeing to the needs of the refugees. They donated much of their own furniture and clothing, “Katie and I have both taken all of our clothes, excepting those that we are actually wearing – both suits and under-clothes – and used them for fitting out some of these poor people.” Perry also requested the Fords send their second-hand clothing to the refugees as well “if it is not too much trouble, it would be nice to receive from you any old clothes of Edsel’s or Mr. Ford’s which could be spared…Such clothes would be of much better quality than we can think of buying, and would further more save money,” a request the Fords followed through with (although only one woman in the hall could fit into Clara’s shoes). However, not all the refugees’ needs were met immediately. When the boiler went out in 1915, Perry refused to pay for a new one as they were only renting, demanding the landlord replace the unit, but it took the landlord sometime to make up his mind and “meanwhile the poor Belgians are very cold.” The money the Fords provided not only furnished the house, and provided food, but also bought clothing, toiletries, and basic items for the refugees (many of whom had left the country with no extra clothes or personal possessions) as well as provided the refugees with pocket money from $0.50 - $1.00 each per week. Perry also purchased subscriptions for magazines and rented a piano and gramophone (asking Edsel Ford to send along any old records). Because the first refugees moved in around Christmas the Perry’s purchased a Christmas tree, decorations, and small gifts for the children.
By 1918, because of war rationing, Perry was forced to reduce the number of refugees in the home and stop taking in new refugees; he proposed to the Fords to gradually start winding up the project and close down Oughtrington Hall. The chapel, priest, and doctor had all left by this time and Perry stated only families with children were left. Perry wrote Clara, “I feel that the conditions under which you have, for so long, rendered help to Belgian Refugees in this country, have materially changed; so much so, that it is probably true to say that there are no Belgian refugees in the same sense that there were three years ago.” He went on to add most of the refugees had found work and had become part of community, the others he believed should be taken care of by the government. Over the three years of operation a constant flow of hundreds of refugees came and went through Oughtrington Hall, the number of refugees fluctuated but appears to have stayed around 100 for the most part. Many found jobs, some at the Ford Manchester plant, and moved into homes of their own, or a relative in Belgium sent them money so they could establish their own residence. In July 1918, Perry transferred administration of the hall to the Manchester Belgian Refugees Committee along with the furniture and all equipment in the house.
Kathy Makas is Reference Archivist at The Henry Ford.
20th century, 1910s, Europe, World War I, philanthropy, Henry Ford, Ford Motor Company, by Kathy Makas
National Automobile Show Official Program, 1956. THF206474
A big city auto show is a magical place. Automakers turn heads and grab headlines with futuristic concept cars and the latest production models. Suppliers and aftermarket vendors mount elaborate displays promoting everything from gearboxes to floor mats. For the public, it’s a chance to do some serious research on that next big car purchase, or to simply dream while gazing at sports cars, luxury sedans and special edition trucks.
Program, "70th Annual Chicago Auto Show," February 25 through March 5, 1978. THF108058
Auto shows are part trade show and part show business, but they’ve been a part of the automotive industry from the beginning. We’ve put together a new Expert Set featuring programs and posters drawn from the past century. See how much has changed – and how much hasn’t – in selling the American automobile.
Matt Anderson is Curator of Transportation at The Henry Ford.
"Partio" Cart Used by Dwight Eisenhower, circa 1960. THF151438
This upscale Partio outdoor kitchen is an eye-catching icon of America’s postwar prosperity during the Eisenhower era (1953-1961)—and was owned by none other than President Dwight D. Eisenhower himself. America enjoyed unprecedented prosperity as the economy soared to record heights. As people moved to the suburbs, they rediscovered the pleasures of outdoor cooking and eating.
In the 1950s--after the material deprivations of a decade and a half of economic depression, and then war--Americans were ready to buy. The number of homeowners increased by 50 percent between 1945 and 1960. Americans filled their homes with consumer goods that poured out of America’s factories—including televisions, refrigerators, washing machines, vacuum cleaners, electric mixers, and outdoor grills.
Advertising fueled their desire for materials things; credit cards made buying easier. Newsweek magazine commented in 1953 that, “Time has swept away the Puritan conception of immorality in debt and godliness in thrift.” Even President Eisenhower suggested that the American public “Buy anything,” during a slight business dip.
President Eisenhower used this Partio portable kitchen cart at his Palm Springs, California home. The Partio performed surface cooking (burners and griddle), oven cooking (roasting and broiling), and charcoal cooking (grilling and rotisserie). As mentioned in the article, “The Cottage the Eisenhowers Called Home,” published in the February 1962 issue of Palm Springs Life Magazine, the Partio appears pictured with the following caption: “Chef Eisenhower shows Mamie and Mary Jean the patio barbecue cart—‘It’s the most fantastic things you ever saw.’”
GE Partio Cart User's Manual, circa 1960. THF112534
Designed and built by General Electric, the Partio offers both a seductive glimpse of mid-century southern California outdoor living and hints at trends that become pronounced five decades later. This unit, essentially a cart-mounted range, married with a charcoal grill and rotisserie, combines a vivid 1950s turquoise palette with that decade's angular "sheer" look, forecasting styling trends of the early 1960s. The high-end Partio prefigures the lavish outdoor kitchen barbeque/range units that became popular at the end of the 20th century. At the same time, along with the more familiar Weber charcoal grills, it speaks to an increased leisure and love of outdoor entertaining.
The Henry Ford acquired the Partio in 2012; currently the artifact is out on loan to the Atlanta History Center as part of its current exhibit, "Barbecue Nation," an exploration of the history behind one of America's greatest folk foods.
Jeanine Head Miller is Curator of Domestic Life at The Henry Ford. Marc Greuther is Chief Curator and Senior Director, Historical Resources, at The Henry Ford.
California, 20th century, 1960s, 1950s, presidents, popular culture, making, home life, food, by Marc Greuther, by Jeanine Head Miller
Edsel Ford and Eleanor Ford with Their Children, Henry, Benson, Josephine and William, at Gaukler Pointe, circa 1938. THF99953
Edsel Bryant Ford was born in Detroit to Henry and Clara Ford on November 6, 1893. As their only son, Edsel seemed destined for a career at Ford Motor Company. He began working for Ford after his high school graduation in 1912 and rose through the ranks to President by age 26. Edsel spent 31 years with the organization, but his life was tragically cut short when he passed away from cancer on May 26, 1943 at just 49 years old.
While his career at Ford was extremely important to Edsel, his wife, Eleanor, and their four children – Henry, Benson, Josephine, and William – were most precious to him. During his limited leisure time he enjoyed painting and collecting art, spending time outdoors, and relaxing with his family at their home in Grosse Pointe Shores. Edsel was also a prolific philanthropist, and, 75 years after his death, exploring his extensive philanthropy is a fitting way to honor his life and legacy of good will.
Edsel Ford at Yale-Harvard Boat Races, New London, Connecticut, 1939. THF94864
Edsel Ford is perhaps best-known for his involvement with the arts. Millions have viewed the Edsel Ford-sponsored and funded Detroit Industry murals by Diego Rivera at the Detroit Institute of Arts or visited the Museum of Modern Art in New York City, of which Edsel was a trustee from 1935 until 1943. Eleanor became a MoMA trustee in 1948, and the Ford Foundation (which was founded by Edsel in 1936) donated one million dollars to the museum in Edsel’s memory in 1963. He also attended many concerts at the Detroit Symphony Orchestra and was a generous patron of the Detroit Symphony Society.
Oil Portrait of Edsel Ford by Diego Rivera, 1932. THF116599
Edsel donated regularly to the Detroit Society of Arts and Crafts – which is now the College for Creative Studies – and attended painting classes in the late 1920s. By 1933 the Society had altered its original mission of keeping handmade craftmanship alive in an increasingly industrialized world and was one of the first art institutions to acknowledge the automobile as an art form. In the book “Making the Modern: Industry, Art, and Design,” author Terry Smith describes this new relationship between art and industry in relation to the Detroit Society of Arts and Crafts:
“Like the shift from the Model T, like the basic move within design itself, this group negotiated a passage from applying ‘art’ to industrial products (decorative devices, elaborate ornamentation) toward seeing ‘art’ in them (their ‘natural simplicity’, ‘precise’ beauty, their matching of ‘form’ and ‘function’). This implied the possibility of designing art into them, of controlling the matching so skillfully that the result would be ‘a work of art’.”
This emphasis on the intersection of art and design was also reflected in Edsel’s work at Ford. He was instrumental in moving the company beyond the Model T into a new automotive era in which both form and function were equally incorporated into the design process.
Edsel Ford as a Child, Fishing, Lake Orion, Michigan, 1899. THF99836
Edsel Ford, Fishing, 1915. THF130392
Another of Edsel’s lifelong passions was nature. He engaged in many outdoor hobbies, including fishing, golfing, camping, and sailing, and these interests are reflected in his philanthropy. He supported our national parks – “America’s best idea” – through his contributions to Shenandoah National Park in Virginia and the nonprofit National Parks Association (now the National Parks Conservation Association). In 1931 Congress authorized the creation of Isle Royale National Park in Michigan and Edsel served on the Isle Royale National Park Commission, which managed land acquisition. After the commission acquired most of Isle Royale the land was transferred back to the National Park Service to create the park.
State of Michigan Certificate Reappointing Edsel Ford to the Isle Royale National Park Commission, June 22, 1939. THF256194
Edsel unsurprisingly gave to Henry Ford Hospital, which was founded by his father in Detroit in 1915, but he also donated to many healthcare organizations across the United States and around the world. He contributed to the building fund of King George Hospital in London five years after King George’s son Prince Edward visited Ford Motor Company to learn more about methods of large-scale manufacturing.
Edsel Ford, Edward Albert the Prince of Wales, and Henry Ford at Fair Lane, Dearborn, Michigan, 1924. THF116352
He gave nearly every year to the Frontier Nursing Service, which provided nurse midwifery services to women in rural Kentucky and was one of his mother’s favorite charities. In 1939 he sent the nurses a used Ford station wagon, which they christened “Henrietta," and a second new station wagon in 1941. The American Red Cross, the American Foundation for the Blind, The Seeing Eye, the National Foundation for Infantile Paralysis (now March of Dimes), and many other health organizations also received generous contributions from Edsel.
Fundraising Letter from Mary Breckinridge, Frontier Nursing Service, to Edsel Ford, June 3, 1940. THF130768
Vanda Summers of the Frontier Nursing Service, with Automobile Donated by Edsel Ford, May 1940. THF130772
This list represents a miniscule fraction of Edsel’s charitable career, and the impact of his philanthropy is still felt today through the work of the hundreds of organizations that benefitted from his time and contributions. While remembering Edsel’s career and philanthropy in his 1956 Reminiscences for Ford Motor Company his longtime secretary A.A. Backus stated, “Yes, Mr. Edsel Ford was a swell individual and in my twenty-seven years with the Ford Motor Company I never heard anyone say anything different.”
Edsel Ford on the Beach with Henry Ford II and Benson Ford, 1921. THF95355
Meredith Pollock was formerly Special Assistant to the Vice President at The Henry Ford.
healthcare, Michigan, Detroit, nature, 20th century, 1940s, 1930s, 1920s, philanthropy, national parks, Ford family, Edsel Ford, by Meredith Pollock, art
The familiar silver packaging for the “Black Vader” Atari 2600 was created by Evelyn Seto, who led the Atari design team with John Hayashi. THF160364
Cardboard boxes printed in bold colors: shimmering silver, blazing orange, primary blue, circus purple—hot pink. Overlaid with white and yellow Bauhaus typography announcing the contents: Centipede, Breakout, Space Invaders. Inside the box, a black plastic cartridge that holds the promise of video game entertainment, all from the comfort of home. Games played while sitting cross-legged on the floor. Later, aching hands from hours of play on a square, non-ergonomic, one-button joystick. No quarters necessary. By the fall of 1977, there was no denying the fact that the arcade was successfully finding its way into the living room.
The Atari Video Computer System (later sold as the Atari 2600) changed the gaming industry. Earlier systems like the Magnavox Odyssey, Home PONG, and the Fairchild System F were available in the early 1970s, but the remarkable success of the Atari 2600 defined a “second generation” of home consoles, selling over 30 million units between 1977 and 1992.
The number of games available for the 2600—taking into account Atari and Sears releases as well as those by third-parties like Activision and Imagic—finds us looking at approximately 550 unique titles. Several games within this vast library include important contributions made by women.
Female employees were not uncommon at the company. Carol Kantor became the first market researcher at a video game company, ever. Wanda Hill drew the circuit diagrams for Asteroids. Judy Richter worked as a packaging designer and production manager for a decade, through multiple leadership transitions. The people working on the assembly lines populating the circuit boards for arcade games were almost all women. Evelyn Seto supervised the design team, inking the original three-pronged “Mt. Fuji” logo and creating the shelf-appealing silver packaging for the Atari 2600.
Dona Bailey and Ed Logg’s 1980 arcade version of Centipede was translated as a “port” for the Atari 2600 in 1982. In 2013, this cartridge was excavated from the “Atari Tomb” located in an Alamogordo, New Mexico landfill. THF159973
The scales were not exactly balanced in terms of gender equality within Atari’s engineering staff, but take for instance the work of Dona Bailey, programmer of the arcade version of Centipede (1980). Not only was she the first female programmer to design an arcade game, but her collaboration with Ed Logg led to the creation of one of the most iconic video games of all time.
When Carol Shaw created 3D Tic-Tac-Toe, she became the first professional female video game developer. THF171081
Carol Shaw & Susan Jaekel
Dona Bailey’s time in the “coin-op” division at Atari overlapped with Carol Shaw’s work for the “cart” division. In 1977, Shaw graduated from the University of California, Berkeley’s Computer Science program, and was hired as the first female programmer at Atari in August 1978. When she completed her first cartridge game that year—3D Tic-Tac-Toe—she effectively became one of the women to work in the professional video game industry. 3D Tic-Tac-Toe is an abstract strategy video game based on a game called Qubic, which was originally played on room-sized computers in the mid-1950s.
In the 1970s and 80s, the exterior graphics of a coin-op console or the illustration on a game’s cardboard box were often a player’s first exposure to a game. Typically, the vibrant and dynamic graphics promoting a game were light years beyond the pixelated game that showed up on the screen. Nonetheless, Evelyn Seto from Atari’s graphics team once said: “The romance of the game was told in the box artwork.”
And what could be more intriguing than a woman in space with her spacesuit-clad dog competing against a robot with laser-powers? The illustrations on 3D Tic-Tac-Toe’s box were painted by Susan Jaekel, who became known for her illustrated textbooks and cookbooks, as well as the packaging for Atari’s Adventure, Circus, Basic Math, and others. On 3D Tic-Tac-Toe, Jaekel collaborated with Rick Guidice to create the four grids in the design; Guidice is well-known for his 1970s illustrations of space colonies for NASA’s Ames Research Center.
In 1978, Shaw also programmed Video Checkers and Super Breakout (with Nick Turner). In 1982, Shaw left Atari to work for Activision, where she created her most celebrated game: River Raid.
River Raid by Carol Shaw. Activision was the first third-party video game developer, making compatible cartridges for the Atari 2600. THF171080
River Raid is a top-down-view scrolling shooter video game. Players move a fighter jet left to right to avoid other vehicles, shoot military vehicles, and must refuel their plane to avoid crashing. The game was pioneering for its variation in background landscape. Whereas most games repeated the same background, Shaw found a way to create a self-generating algorithm to randomize the scenery.
In an interview, Carol Shaw spoke of how “Ray Kassar, President of Atari, was touring the labs and he said, ‘Oh, at last! We have a female game designer. She can do cosmetics color matching and interior decorating cartridges!’ Which are two subjects I had absolutely no interest in…”
Detail of River Raid instruction manual, introduced by Carol Shaw.
Carla Meninsky
In Atari’s early years, Carla Meninsky was one of only two female employees in Atari’s cartridge design division, along with Carol Shaw. When Meninsky was a teenager, her programmer mother taught her the basics of Fortran. Carla’s academic studies at Stanford began in the mathematics department, but she switched to a major in psychology with a focus in neuroscience. In school, she became interested in building an AI-powered computer animation system and spent her free time playing the text-based Adventure game. Soon after graduation, she pitched her computerized animation idea to Atari, and was hired. Almost immediately, she found herself shuttled into the unintended role of game programmer, working through a list of proposed titles with no actual description. 
Carla Meninsky and Ed Riddle’s Indy 500 was one of the first of nine titles released with the Atari 2600 launch. THF171078
Meninsky co-designed Indy 500 with Ed Riddle. When the Atari 2600 launched, this was one of the first nine titles advertised. The game was a bird’s eye view racing game that was a “port” made in the spirit of full-size coin-op arcade games like Indy 800, Grand Trak 10, and Sprint 4. This game could be used with the standard controller, or a special driving controller with a rotating dial that allowed players to have greater control over their vehicles. 
Dodge ‘Em is another driving maze game designed by Carla Meninsky, and was one of the first games she created for Atari. THF171079
Carla Meninsky’s Star Raiders, 1982. THF171076
Star Raiders, also by Meninsky, is a first-person shooter game with a space combat theme. The game was groundbreaking for its advanced gameplay and quality graphics that simulated a three-dimensional field of play. The original version of the game was written by Doug Neubauer for the Atari 8-bit home computer and was inspired by his love for Star Trek. This “port” to the home console market for the Atari 2600 was programmed by Carla Meninsky.
Star Raiders came with a special Video Touch Pad controller. The Henry Ford’s collections house the version sold with the 1982 game, as well as a crushed and dirtied version that was excavated from the “Atari Tomb” in 2013. THF171077 and THF159969
The 2600 version of the game could be used with a regular joystick, or a deluxe version was sold with a special Video Touch Pad controller. This twelve-button touchpad was designed to be overlaid with interchangeable graphic cards, printed with commands for different Atari games. Star Raiders was the only game to make use of this controller—perhaps if it weren’t for the looming “Video Game Crash” of 1983, other developers would have made use of this controller.
Atari was one of the first companies with the types of workplace perks that are now ubiquitous at Silicon Valley companies today. It had a reputation for attracting the young, the rebellious, and the singularly talented. While certain aspects of Atari’s workplace culture might raise eyebrows today (and rightly so), it also doesn’t take much digging to find stories of women who were empowered to make vital contributions to the company. These recent artifact acquisitions—games designed and programmed by female gaming pioneers working at Atari—embody an ambition to represent and celebrate diverse cultures through our technological collections.
Kristen Gallerneaux is the Curator of Communications and Information Technology at The Henry Ford.
toys and games, California, 20th century, 1980s, 1970s, women's history, video games, technology, home life, design, by Kristen Gallerneaux
