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Mo Rocca, host of "The Henry Ford's Innovation Nation," poses with the exploded Model T in Henry Ford Museum during filming. (Event Photography by KMS Photography)

One of the most dramatic displays in Henry Ford Museum is the “exploded” Model T—a 1924 Model T touring car with its constituent parts suspended by wires. Located at the entrance to the Made in America exhibition, it invites visitors to take a different look at an iconic American product.

Henry Ford’s Model T automobile is one of the most significant technological devices of the 20th century. Its clever engineering and low price allowed it to do what could only be done once—make the automobile widely popular. The Model T spawned mass automobility, altering our living patterns, our leisure activities, our landscape, even our atmosphere. The Model T’s influence is so pervasive and lasting that even people who know little about old cars or automotive history know the name “Model T.”

But the way the Model T was produced is as iconic as the car itself. When Ford Motor Company introduced the Model T in October 1908, firearms, watches, and sewing machines were already being assembled from interchangeable parts made on specialized machines. Ford successfully adapted these techniques to the much more complex automobile, and then crowned this achievement with the development of the moving assembly line in late 1913. Continue Reading

Michigan, 20th century, 1920s, Made in America, Model Ts, Henry Ford Museum, Ford Motor Company, cars, by Bob Casey

 

This full-page advertisement announcing the introduction of the Ford Model T is rich with text and technical detail—a rational approach to selling the product. The text reinforces the theme of "Ford: High Priced Quality in a Low Priced Car" throughout the ad. This advertisement appeared in Life and Saturday Evening Post magazines on October 1, 1908. THF122987

 

"If you really have a good thing, it will advertise itself." - Henry Ford

Introduced in the fall of 1908, Ford Motor Company's Model T was the right car for a newly developing market. It was affordable, efficient and reliable. Almost immediately the Ford Model T became the standard by which other reasonably priced cars were judged. By 1918, half of all cars in America were Model Ts. By the time that the company finally ended the model's production in 1927, more than 15 million Model Ts had been produced.

The very endurance of this single model offers an intriguing look at how the Model T was advertised over the nearly 20 years it was in production. Model T advertisements show the changes in print ads in general and the Ford Company's marketing policies in particular. These advertisements also reflect the company's response to changing market conditions.  Continue Reading

archives, advertising, by Cynthia Read Miller, Ford Motor Company, Model Ts, cars

Friedman_2009.158.317.10710

One of the gems to be found in The Henry Ford’s archives is the Dave Friedman auto racing collection, particularly covering racing from the 1960s through 1990s. The collection came to us with about 100,000 images in already-digital format, and we’ve been adding these to our digital collections over time. We’ve just added 600 images documenting the 1966 24 Hours of Le Mans race, including the one seen here, showing not only the racecars in motion, but also the more general racetrack environment of fans in the stands and corporate logos/mascots in the background. With the addition of this latest race, 11,518 items from the Friedman collection are now available on our collections website. Browse just the latest set added, or peruse all the Dave Friedman imagery, by visiting our digital collections.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

Europe, 1960s, 20th century, racing, race cars, photographs, Le Mans, digital collections, cars, by Ellice Engdahl, archives

The Henry Ford's 1929 Packard 626 Speedster on the show field at the 2015 Pebble Beach Concours d'Elegance.

For car fans, there is no more prestigious show than the Pebble Beach Concours d’Elegance. Each August, some 200 automobiles and 15,000 people gather on the 18th fairway at the Pebble Beach Golf Links to honor the most beautiful automobiles ever built. We were honored to be among them, with our 1929 Packard Model 626 Speedster, on August 16.

Built before conventions were established, the pedal layout on this 1912 Pope-Hartford would throw off any modern driver.

Specific makes and models are honored each year, and 2015 had the spotlight focused on Pope, duPont, Ferrari (in particular, Ferraris that competed in the Pebble Beach road races of the 1950s), Lincoln Continental (celebrating its 75th anniversary) and Mercury custom cars, among others. It was a somewhat eclectic group of featured cars that suggests Pebble’s widening circle of interests. Continue Reading

events, Pebble Beach, cars, car shows, by Matt Anderson

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Something that may not be widely known outside the museum world is how much collaboration and cooperation goes on between cultural heritage institutions. As an example, Matt Anderson, Curator of Transportation at The Henry Ford, was recently approached by the Petersen Automotive Museum about a 1952 Ferrari 212 Barchetta originally given to Henry Ford II by Enzo Ferrari, now in the collections of the Petersen. The Barchetta served as one of the design inspirations for the 1955 Ford Thunderbird, and was exhibited from time to time in the past at special car shows in Henry Ford Museum. When our staff dug into our archives, they found more than two dozen vintage photographs of the car, including this shot showing the sleek lines of the vehicle from the side. We provided these images to the Petersen, which will enhance their curation of this fine vehicle, and in addition have posted them to our digital collections for anyone to access and enjoy.

If you’d like to know more about the Barchetta, you can watch an interview with Petersen chief curator Leslie Kendall and a road test of the car in this episode of Jay Leno’s Garage, or you can check out all of our digitized Barchetta images by visiting our collections website.

Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.

20th century, 1950s, Ford family, digital collections, cars, by Ellice Engdahl

Our Betty Belly Tank Lakester stands out among the Bonneville streamliners -- and portable speed shop -- at the 2015 Concours d'Elegance of America.

Concours d'Elegance automobile events seem to be popping up all over the country these days. More prestigious that standard car shows, these “competitions of elegance” generally feature automobiles that come by invitation only and include scrupulous judging by experts in automotive mechanics, design and history. We are fortunate to have a top-tier concours here in our own backyard: the Concours d’Elegance of America at St. John’s, held in Plymouth, Michigan, each July.

Our 1928 Cleveland joined other two-wheelers in the motorcycle class.

This year’s show, on July 26, did not disappoint. More than 270 cars from as far away as California, Montana, Texas and Florida made their way to St. John’s to thrill visitors under perfectly sunny skies. As in the past, The Henry Ford was there -- this time with two vehicles from our collection. Tom Beatty’s 1951 Belly Tank Lakester had an honored place among the class of Bonneville Streamliners while our 1928 Cleveland 4-61 motorcycle joined a group of other bikes from 1918-1929. Both vehicles were much appreciated by the crowds -- particularly the Cleveland, which had not been on view for a few years. Continue Reading

Buckminster Fuller, Michigan, by Matt Anderson, events, car shows, cars

The Shelby Mustang GT350R, distinguished by its fiberglass front apron, races in the Bahamas in December 1965. (Dave Friedman Collection)

We’ve said much on this blog about the Mustang, Ford vice-president Lee Iacocca’s sporty, affordable little pony car that targeted baby boomers and scored a direct hit. In the words of Ford’s memorable advertising campaign, the Mustang was “designed to be designed by you.” Depending on how you optioned it, your Mustang could be a cool-looking economy car, a Thunderbird-like personal luxury coupe, or a V-8 powered factory-built hot rod. It was a recipe for success, and customers bought more than 680,000 Mustangs in the initial 1965 model year.

With the Mustang racing up the sales chart, it was only natural that Lee Iacocca would want the Mustang literally racing. The car’s launch came in the midst of Ford’s “Total Performance” racing initiative, through which the company scored impressive victories in NASCAR, in endurance races, at drag strips, on rally courses, and even in the exalted Indianapolis 500. A few Mustang wins would add nicely to the publicity bonanza.

Iacocca turned to one of the foremost figures in American motorsport, Carroll Shelby, to make the Mustang into a credible race car. The good news was that Ford had a productive working relationship with Shelby already. His Shelby American shop was busy reworking Ford’s budding GT40 race car into a winning machine. The bad news was… that Shelby American was busy with the GT40. His hands already full with a prestige project, Carroll Shelby was reluctant to take on the Mustang. But Iacocca - ever the salesman - talked Shelby into the assignment.

At the time, in mid-1964, the most powerful engine available for the Mustang was Ford’s 289-cubic inch, 271-horsepower “Hi-Po” V-8 – known to fans as the “K-code” engine for its designation in the Mustang serial numbering scheme. These surely were impressive figures when compared to Mustang’s standard 170-cubic inch, 101-horsepower 6-cylinder engine – or even the basic 210-horsepower V-8 – but Shelby American did even better, modifying the “Hi-Po” engine to produce more than 300 horsepower. Having added power, Shelby’s team next subtracted weight by removing the Mustang’s rear seat and replacing the steel hood with a fiberglass unit. With the suspension suitably beefed up, the Shelby Mustang GT350 was born.

Even in its "street" configuration, the 306-horsepower Shelby GT350 was a formidable machine. (Dave Friedman Collection)

That name, incidentally, is a big part of the car’s lore. The “GT” came from “Grand Tourer” -- strictly speaking, a luxury performance car suitable for long-distance races, but simply associated with racing by the general public. The “350” was much more random. Apparently, Carroll Shelby grew tired of Ford’s long deliberations over his modified car’s name. He asked an associate to pace off the distance to a nearby building. It was about 350 steps, so a GT350 the car became!

Carroll Shelby had one more trick up his sleeve. If the Mustang was going to compete in Sports Car Club of America (SCCA) races, it was going to have to hold its own against more powerful Corvettes and more agile Jaguars. Thirty-six GT350s were further modified exclusively for competition. The GT350R (“R” for racing) had window glass replaced with lighter plexiglass, carpet removed, steel door panels traded for aluminum, and the front bumper replaced with a distinctive fiberglass apron to improve airflow to the radiator and reduce weight. The already potent engine was further refined to churn out better than 360 horsepower.

The GT350R dominated its class in SCCA’s 1965 racing season, taking five of six divisional championships, as well as the national championship. With the mission accomplished, and Iacocca satisfied, Shelby pulled his team out of competition for 1966, but other teams continued to win with the GT350R.

Fifty years later, the Shelby GT350 remains, to many fans, the ultimate Mustang. Given their low production numbers (only 562 GT350s were built for 1965, and just 36 of those were R competition vehicles), the cars command premium prices on the auction block -- on the rare occasions when they even cross the block. But they make for a fascinating sidebar in the history of Ford’s premier pony car.

Matt Anderson is Curator of Transportation at The Henry Ford.

Ford Motor Company, 1960s, 20th century, racing, Mustangs, cars, by Matt Anderson

Packard's Model 626 Speedster. Small body + big engine = sports car.

Packard. To anyone familiar with American automobiles, that name conjures up thoughts of refinement and style. Whether it’s one of the well-built early models like the 1903 Model F “Old Pacific” (the second car driven coast-to-coast across the United States), or a fashionable Caribbean from the company’s waning days, Packard turned out quality luxury automobiles for all of its 59 years. One thing that probably wouldn’t come to mind, though, is “sports car.” Packard built big touring cars and stately convertibles, not speedy sports cars. Except for that time when it did…

The Stutz Bearcat might be the earliest American sports car, and Chevrolet’s Corvette the most famous, but in between came Packard’s Model 626 Speedster for 1929. This special automobile pushed Packard beyond prestige and into the realm of high performance. The company took its smallest body, shortened it by several inches, and installed an eight-cylinder high-compression, high-lift camshaft engine that yielded 130 horsepower. The result was a short-deck, long-hood sporting automobile capable of 100 miles per hour. These were impressive numbers at a time when a Ford Model A produced 40 horsepower and a comfortable cruising speed around 45.

For all of its attributes, the 626 was not a success. Sports cars are for fun, and few customers wanted to spend $5,000 (more than $68,000 in 2015) on a pleasure car after the stock market crash. Only about 70 Speedsters were built, and just three are thought to exist today (which makes it rather difficult to “ask the man who owns one”). One of those three survivors is in the collections of The Henry Ford.

Packard added a high-lift camshaft and a high-compression head to the Speedster's inline-8. The 384-cubic inch engine produced 130 horsepower.

Our Speedster’s original owner, Emil Fikar, Jr., of Berwin, Illinois, bought the car from Buresch Motor Sales in Chicago for $5,260 in October 1928. He ordered just two options: chrome-plated wire wheels and Packard’s famed “Goddess of Speed” hood ornament. According to lore, Fikar brewed low-alcohol beer and asked the salesman for an exceptionally fast car -- presumably for “professional” reasons during those Prohibition days. Whatever his motives, Fikar got his fast car.

By the time Montgomery L. Young purchased the Speedster in 1959, it had been modified considerably. The owner(s) between Fikar and Young is unknown, but he or she clearly had an interest in modernizing the car’s appearance. The doors were cut and lowered, the top was replaced and the windshield was cut down and pushed back to a more rakish angle. Young devoted some 5,000 hours, between 1959 and 1966, to returning the Speedster to its original appearance. Most of the missing parts he found through diligent searching with collectors and dealers around the country. The parts he couldn’t locate were made from scratch. It was a tremendous effort that restored the Speedster to its proper form. We were all the more grateful when Mr. Young donated the car to The Henry Ford in 1976.

Our Speedster will head to California this summer. It’s been invited to participate in the incomparable Pebble Beach Concours d’Elegance on August 16, where it will sit alongside some of the world’s most beautiful automobiles. It’s a special honor for the car, and one that I’d like to think would have made Mr. Young very proud indeed.

Matt Anderson is Curator of Transportation at The Henry Ford.

20th century, 1920s, convertibles, cars, by Matt Anderson

The Plymouth Barracuda, seen here in its 1964 form, could be made into a muscle car by 1967, when Chrysler’s big 383-cubic inch V-8 became an engine option.

If it’s summer, it’s car show season. And if it’s Father’s Day weekend, then it’s time for Motor Muster at The Henry Ford. Some 850 cars, bikes, commercial and military vehicles gathered in Greenfield Village for our annual celebration of automobiles built from 1933 to 1977. This year, we paid special attention to muscle cars, those massive-engine, intermediate and full-sized cars that reigned for about ten years before rising insurance premiums and gas prices – to say nothing of tighter emissions regulations – put them out to pasture. Formally, the muscle car’s beginning is traced to Pontiac’s GTO performance package, first offered for the 1964 model year. But 2014 was the year of the Mustang at Motor Muster (and besides, our own GTO is a 1965 model) so 2015 seemed like a perfect opportunity to salute Detroit’s horsepower heavies. Continue Reading

Michigan, Dearborn, 21st century, 2010s, Motor Muster, Greenfield Village, events, cars, car shows, by Matt Anderson

gm-ev1

Automobiles powered by electricity have been around almost as long as there have been automobiles. In fact, in 1900, battery-powered electric cars outsold cars with gasoline-fueled internal combustion engines. But there is far more energy in a pound of gasoline than in a pound of storage batteries, meaning that gasoline-powered cars could travel farther on a tank than electric cars could on a single charge. Largely because of this, electric cars had virtually disappeared from the market by the late 1920s. By the end of the 20th century concerns about air pollution and imported oil caused people to look once again at alternatives to the internal combustion engine.

In 1997 General Motors introduced the EV1, probably the best electric car produced to that time. The car was in part a response to California laws requiring the sale of a certain percentage of vehicles that emitted no pollutants. General Motors went to great lengths to overcome the limited range offered by storage batteries. Continue Reading

electricity, 21st century, 2000s, 20th century, 1990s, cars, by Bob Casey, alternative fuel vehicles