Posts Tagged cars
Toy automobiles have been around since the very early days of the automobile, though trends in these toys have changed over time. One category that reached a peak of popularity in the 1960s and 1970s is slot cars, scale vehicles run on a slotted track that both guides them and provides electrical current to power them. The Henry Ford received a donated collection in the early 1990s that contains about a dozen and a half slot cars, plus supplies, track pieces, and other accessories. We’re in the process of digitizing these, including this Indy slot car. Visit our collections website to view the remainder of the recent additions, and watch for more to come over upcoming weeks!
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
racing, digital collections, by Ellice Engdahl, toys and games, cars
Some people called the 1964-65 New York World’s Fair the greatest fair ever, while others denounced it as a nostalgic look backward. Either way, no one could miss the mega-attractions that were staged by American corporations. Among these display “giants” was Ford Motor Company, who brought in Walt Disney to ensure that its corporate pavilion would be a blockbuster hit at the fair.
A Partnership is Formed
Ford and Disney both had their reasons for making a big splash at the New York World’s Fair.
Ford Motor Company executives wanted to tell their corporate story, showcase their products—including a special highlight on the new Ford Mustang—and provide a “unique and memorable entertainment adventure” that would outshine their competitors at the fair.
Walt Disney, by now internationally recognized for his success at Disneyland, was planning for the future. He looked to the fair as a place to try out new ideas and refine new technologies, obtain corporate funding to create new attractions, and test the receptiveness of East Coast audiences to his most recent dream—building a spacious new theme park in Florida. The Ford pavilion was one of four major attractions that Disney and his Imagineers at WED Enterprises would produce for the New York World’s Fair. (The other three attractions were Progressland for General Electric; Great Moments with Mr. Lincoln for the State of Illinois; and it’s a small world for Pepsi-Cola.)
Ford recognized that Disney represented not only “the greatest pool of creative talent available” but also had years of experience with crowd movement and control. Indeed, when Walt Disney brought in architect Welton Becket from Los Angeles to design the Ford pavilion, he directed Becket to provide space for two simultaneous shows, queuing areas, and product displays—allowing for a capacity of 4,000 guests per hour. Ford Motor Company executives were particularly interested in their pavilion taking on a rotunda form, in keeping with their previous structures at world’s fairs and to commemorate the loss of their beloved, recently-burned-down Ford Rotunda in Dearborn.
A Ride on the Magic Skyway
Disney Imagineers brought to the Ford pavilion all the experience they had gained in developing attractions at Disneyland.
As guests entered the Ford pavilion through the monumental Rotunda building, they encountered a series of colorful exhibits focusing on Ford’s history, global influence, and current products. The topics were Ford-related, but the treatment of virtually every element had the unique Disney touch. For example, the miniature villages of the International Gardens display were reminiscent of the miniscule settings at the Storybook Land Canal Boats attraction in Disneyland. Great moments in Ford Motor Company history were represented by several humorous, Disney-designed dioramas as guests took moving “speed ramps” to the upper level for the Magic Skyway ride. Near the ride queue, a Disney-created “animated orchestra” was comprised of ingeniously rigged Ford automobile parts.
The climax of the Ford pavilion was, of course, the Magic Skyway ride—billed as “an exciting ride in a Company-built convertible through a fantasy of the past and future in 12 minutes.” It is quite possible that the idea of using real cars for the ride was Ford Motor Company’s, inspired by the “Road of Tomorrow” feature at its 1939 New York World’s Fair pavilion. There, guests had ridden in current car models along a “highway of the future.” But, this time, the cars were fixed in place, attached to a track that moved them along at evenly spaced intervals. Perfecting this ride track technology was, in fact, a major goal for Disney and his Imagineers at the fair.
Convertibles were chosen for the ride because they were easy to climb into and out of and because they afforded the greatest visibility for the show. Through most of the planning process, the choice of convertibles had included examples from all the regular Ford and Lincoln-Mercury lines—Falcon, Ford, Comet, Mercury, Lincoln-Continental, and Thunderbird. But, with mere months to spare before the fair’s opening on April 22, Ford realized the marketing potential in adding several of its new Ford Mustangs to the ride track as well.
Once settled inside their cars, guests used the push buttons of their car’s radio to hear sounds, music, and—after a brief welcome from Henry Ford II—the narration for the show in a choice of four different languages.
The ride began with the cars slowly gliding along outside the Rotunda building through a transparent glass tunnel. This idea, conceived by legendary Disney Imagineer John Hench, both afforded riders a perfect view of the fairground from the upper level of the pavilion and allowed fairgoers to glimpse the new Ford models from below.
Back inside the pavilion, the cars picked up speed and the ride truly began. Rainbow-hued strobe lights flashed past while sound effects created the illusion that riders were hurtling through a “time tunnel,” racing across millions of years toward a far distant past.
Emerging from this time tunnel, guests found themselves in “a dim primeval place of strange sounds and sights.” Their cars moved past several gatherings of “prehistoric monsters”—some engaged in mortal combat, others combing the rugged and swampy terrain for food. But, within moments, climate and plant life shifted and Man made his appearance. Groups of cavemen could be seen discovering fire, painting on cave walls, fighting off vicious beasts, using stone as a tool, and—in a final vignette—using the wheel.
For the scenes of the primeval past, Walt Disney had wanted to create an adventure “so realistic that guests will feel they have lived through a wonderful, once-in-a-lifetime experience.” To accomplish this, Disney Imagineers “brought to life” both the prehistoric creatures and the cavemen with their newest storytelling technology, Audio-Animatronics®. They had introduced this technology only recently—at the Enchanted Tiki Room in Disneyland in 1963, and they had much they wanted to refine on its details here at the fair.
Guests left these scenes behind and entered a second time tunnel, speeding past flashing, spinning, and twirling wheels that symbolized the progress of thousands of years. After their journey through time and space on a “Highway in the Sky,” they were dropped off at “Space City”—a “spectacular, impressionistic city of tomorrow.” Guests disembarked here, as the voice of Walt Disney—speaking through the car radio—invited them to enter a world “where tomorrow is created today.”
Returning to the real world of corporate exhibits, guests encountered five “Adventures in Science” displays, which highlighted Ford’s and Philco’s (a Ford subsidiary at the time) current research in the fields of space, electronics, power sources, fuel, and new materials.
Taking moving “speed ramps” back down to the first level, guests were encouraged to explore on their own the many Ford products and presentations on display in the elegant Product Salon. A final Disney-produced exhibit—featuring moving scenes of city and countryside—provided the backdrop for a Ford “Product Parade”—an “endless stream” of current Ford-built cars, trucks, and tractors.
After the Fair
The Ford pavilion and its Magic Skyway ride were, as hoped, a huge hit with the public and an unqualified success for both Ford and Disney.
For Ford Motor Company, millions of people riding the Magic Skyway experienced a ride in a Ford car for the first time. In addition, Ford’s idea to introduce the Mustang at the fair was a stroke of marketing genius, as the Ford Mustang would go on to become one of the best-selling automobiles in American history.
With four top-ten attractions at the New York World’s Fair, Walt Disney established an impressive record working with large corporations. His Imagineers achieved in record time what might have otherwise taken years to accomplish. Their experiments with ride track technology would be further refined at Disneyland to become the WEDway People Mover, while their refinements with Audio-Animatronics® would find their way into many new attractions. Finally, Disney knew that his dream for a new theme park in Florida could proceed as planned. But for now he was happy to bring back all three non-Ford attractions from the New York World’s Fair back to Disneyland.
The Ford pavilion almost came back to Disneyland too. Walt Disney proposed to Ford Motor Company a re-envisioned attraction that would house a 1,000-seat theatre with a new, product-oriented stage show employing Audio-Animatronics® techniques, as well as a showroom for corporate products. The real cars of the Magic Skyway ride would be replaced by the new WEDway People Mover, circulating through the interior of the pavilion on its route around Tomorrowland. Ford Motor Company debated the pros and cons of Disney’s proposal but, in the end, declined his offer.
Ironically, only the dinosaurs of the Magic Skyway ride survived “extinction,” taking up residence in the Primeval World diorama along the Disneyland Railroad in July 1966.
Donna R. Braden is Curator of Public Life at The Henry Ford.
Mustangs, cars, by Donna R. Braden, world's fairs, popular culture, Ford Motor Company, Disney
Earlier this month, I had the honor of serving as a guest judge at the 2014 Keels and Wheels Concours d’Elegance in Seabrook, Texas. As the name suggests, the event features vintage watercraft alongside automobiles. It’s a rare combination on the concours circuit, but one that works well in this balmy resort community on Galveston Bay. More than 160 cars and 60 boats registered for this year’s show, and the sunny skies ensured big crowds at the two-day event.
Auburn, Cord, and Duesenberg were the featured marques for 2014, and fine examples from each were present. The celebrated Cord L-29 and Duesenberg Model J were both represented, but I was most taken by a 1929 Auburn 120 Cabriolet. It characterized Auburn’s glory years, when owner Errett Loban Cord brought the company to prominence by offering technically sophisticated cars at – for Auburn at least – comparatively modest prices.
Keels and Wheels always includes a nice selection of foreign makes. This year was no exception, with Ferraris, Porsches, Aston Martins and Jaguars all in attendance. Nothing was quite so exotic, however, as the show’s 1971 Alfa Romeo Montreal. The futuristic coupe debuted as a concept car at Expo 67 in its namesake Canadian city. So great was the crowd reaction that the Italian automaker put the car into production. Some 3,900 units were built between 1970 and 1977.
The Mustang’s big five-oh was commemorated with no fewer than six ponies. The one that turned the most heads was a 1968 fastback repainted, reupholstered, and fitted with a 390 cubic inch engine, all in tribute to Steve McQueen’s iconic ride in Bullitt.
If the Mustang is a car that reminds us of movies (Goldfinger, Bullitt, and Gone in 60 Seconds for starters), then the DeLorean DMC-12 is a car that’s remembered primarily because of a movie. John DeLorean’s stainless steel sports car may have lacked horsepower, but its pop culture staying power is certain. Just ask the five year-old boy I overheard saying, “Look dad, it’s McFly’s car!”
Wheels, of course, are only half the story at this concours. The Lakewood Yacht Club’s inner harbor was awash with classic watercraft, from sporty wooden runabouts to luxurious yachts. My favorite was a 1958 Chris-Craft 17-foot Custom Sportsman named Woody II Shoes. The boat was beautiful, but my choice was purely sentimental – Woody II Shoes was built at the Chris-Craft plant in my hometown of Cadillac, Michigan.
The most unique vessel at Keels and Wheels was La Petite Belle, a one-half scale replica of a ship used by René-Robert Cavelier, Sieur de La Salle (1643-1687). The French explorer built the first sailing vessel on the Great Lakes, explored the Ohio and Mississippi Rivers, and met an untimely death by his own crew during an expedition to the Gulf of Mexico. Gearheads (and All in the Family fans) will recognize La Salle as the namesake of General Motors’ similarly ill-fated companion car to Cadillac.
Classic cars, wooden boats and beautiful weather. It’s a formula that’s made Keels and Wheels a success for almost 20 years. And really, what more could you ask?
Matt Anderson is Curator of Transportation at The Henry Ford.
Texas, 21st century, 2010s, cars, car shows, by Matt Anderson
The Henry Ford’s 1965 Mustang Serial #1 and 1962 Mustang I concept car were honored guests at a pair of simultaneous events honoring the pony car’s golden anniversary in Charlotte, North Carolina, and Las Vegas, Nevada. The four-day celebrations, hosted by the Mustang Club of America with close cooperation from Ford Motor Company, brought together cars, owners and fans from around the world to commemorate one of the most influential and enduring automobiles.
The Charlotte event, held at Charlotte Motor Speedway, opened in grand fashion on April 17. Fifty years to the day after Henry Ford II introduced the Mustang at the 1964 New York World’s Fair, current Ford Motor Company Executive Chairman Bill Ford unveiled the 50th Anniversary Edition 2015 Ford Mustang. Limited to 1,964 units, the 50th Anniversary car comes fully loaded but available in just two colors: Kona Blue and Wimbledon White – the latter something of a nod to Serial #1’s paint.
Other distinguished guests in Charlotte included Ford Board Member Edsel Ford II, Ford Chief Operating Officer Mark Fields, the 1965 Mustang Design Chief Gale Halderman, and current Mustang Chief Engineer Dave Pericak. Retired Chicago-area school teacher Gail Wise enjoyed a unique fame at the event. On April 15, 1964, she purchased a Skylight Blue Mustang convertible – making her the first Mustang buyer in the United States. She still owns the car today, which also makes her the senior-most original owner. Gail and her convertible posed for countless photos with Mustang fans over the four-day party.
I had the privilege of joining Serial #1 in Charlotte. As I spoke with visitors, nearly every one of them was familiar with the car’s story. In fact, many had seen Serial #1 before, either at The Henry Ford or at a previous show. My favorite reaction was from members of the Montreal Mustang Club. Upon seeing Serial #1 with its Newfoundland license plates, they immediately shouted “Captain Tucker! Captain Tucker!” – referring to their fellow Canadian, the airline pilot who inadvertently purchased the car in April 1964.
The sister celebration at Las Vegas Motor Speedway was even more international in tone. While Ford has never directly sold the Mustang overseas (until the 2015 model, that is), this hasn’t stopped the car from winning fans abroad. Our Mustang I concept car brought smiles to the faces of Mustang club members from Sweden, France, Switzerland and Brazil, among other nations. Special guests in Las Vegas included Ford Sales Zone Manager Henry Ford III, Ford COO Mark Fields (yes, the busy Fields visited both celebrations), and former Ford Special Projects Assistant Hal Sperlich. Along with Ford Vice-President Lee Iacocca and Ford Product Manager Don Frey, Sperlich is one of the key people who brought the Mustang into being 50 years ago. He was given a hero’s welcome by the fans gathered in Nevada.
Mustang owners and enthusiasts at both events enjoyed various activities. Souvenir stands sold Mustang merchandise of all descriptions. Vendors and swap meet participants sold parts for Mustangs from every vintage. Mustang historians gave presentations on the car’s debut and evolution. Owners with performance cars took laps around the tracks. And then there were the cars themselves – thousands of Mustangs filled and surrounded the venues in Charlotte and Las Vegas.
By the time each event wrapped up on April 20, new friendships were formed, the latest version of the pony car was revealed to the world, and a passion for the Mustang had been ignited in the young visitors who will take the car into its next generations. I’ll bet a few of them are already dreaming about 2064!
Matt Anderson is Curator of Transportation at The Henry Ford
North Carolina, 21st century, 2010s, 20th century, 1960s, Mustangs, Ford Motor Company, events, convertibles, cars, by Matt Anderson
It’s ironic – like, in the actual “opposite of what you’d expect” way as opposed to the “merely coincidental” way in which the term is often misused. The Ford Mustang is revered as one of the most “American” of all cars. Its name conjures up images of the Wild West. Its early logo incorporated red, white and blue stripes. The car’s very look is based on our country’s obsessions with speed and style. And yet Mustang Serial Number One, sold 50 years ago this month, went to a Canadian. Yeah, that’s irony.
On April 14, 1964, Eastern Provincial Airlines pilot Stanley Tucker walked into George Parsons Ford, a dealership perched on the eastern edge of the continent in St. John’s, Newfoundland. It was love at first sight. The sharp-looking Wimbledon White convertible jumped out at the 33 year-old pilot, and he knew he had to have it. We don’t know the name of the person who sold the car to Tucker – but the pilot must have been quite a salesman himself. Somehow, he convinced Parsons Ford to break street date and sell him the car three days before April 17, when Ford officially released Mustang to the world. He took serial number 5F08F100001 home and, for a short time, was the general public’s only Mustang owner.
Mustang Serial Number One should not have been sold on that early date. In fact, it shouldn’t have been sold at all. The car was one of approximately 180 pre-production cars built at the Rouge between February 10 and March 5, 1964. These initial cars served two purposes: 1.) They eased Ford into full production by familiarizing workers and supervisors with the build process, and 2.) They formed a batch of physical cars that could be shipped to every major Ford dealer in time for the April 17 launch. Logically, the first cars built were sent to the farthest dealers – hence Serial Number One wound up 2,180 miles from Dearborn in St. John’s. (Twelve of these pre-production cars, incidentally, went to the New York World’s Fair for use in Ford’s Magic Skyway ride.)
Being a pre-production or, if you will, “practice” car, Serial Number One has a few quirks not seen in regular Mustangs. Careful observers will notice that the hood’s fit is a little crooked. The door lock knobs have no grommets at their bases. The front grille’s color tends more toward gray than the bluish hue seen on regular production cars. The engine block is painted gray instead of the black on later Mustangs. Little details like these changed after full production began on March 9.
Not long after Capt. Tucker made his purchase, Ford tracked him down and asked to have Serial Number One back. Not surprisingly, Tucker declined the request. He spent the next two years putting some 10,000 miles on his pony car. By early 1966, when nearly one million Mustangs had been sold and the car’s status as a Ford landmark was secure, the Blue Oval called again. This time, Ford offered Tucker a worthy trade: in exchange for returning Serial Number One, he could have the One Millionth Mustang, equipped to his specifications. Tucker agreed and, when filling out the order, covered the entire option sheet with single large “X.” The only extra he didn’t take was the High Performance 289 engine – it carried a shorter warranty period.
Tucker came to Dearborn on March 2, 1966, met Ford vice-president (and Mustang father) Lee Iacocca, and posed for photos with his new Silver Frost 1966 Mustang convertible. Meanwhile, Ford reclaimed Tucker’s much-loved Serial Number One and soon donated it to The Henry Ford. Seventeen years after the trade, when Mustang Monthly magazine caught up with Tucker, the pilot expressed some understandable regret that he’d let go of Serial Number One. As we celebrate 50 years of Mustang, though, we can be grateful that 5F08F100001 is preserved for all to enjoy. Many of our visitors, upon seeing the car in Henry Ford Museum, get that same gleam in their eyes that Stanley Tucker must have gotten all those years ago.
Matt Anderson is Curator of Transportation at The Henry Ford
Driving America, Henry Ford Museum, Canada, 20th century, 1960s, shopping, Mustangs, Ford Motor Company, convertibles, cars, by Matt Anderson, aviators
Spring means many things to many people: an end to cabin fever, swapping the snow blower for the lawn mower, or getting the car out of winter storage and ready for the summer cruising season. For car museum folks, though, spring means the annual conference of the National Association of Automobile Museums. This year’s meeting, hosted by the Petersen Automotive Museum in Los Angeles, California, was particularly special. For the first time in many years, it was a joint conference with the World Forum for Motor Museums.
NAAM conferences traditionally provide three important opportunities. First, there is the chance to network with auto museum colleagues from around the country (or, this year, the globe). You find that many of us share the same joys – the thrill of sharing our collections with the public, the fun in working with incredible automobiles – and the same challenges, like the long-term preservation of complex machines, or writing informative but engaging label text with a limit of 60-odd words.
Second, and central to the NAAM conference, is the chance to hear presentations from curators, archivists, conservators and administrators from the car museum world. Standout sessions this year included a talk on the peculiarities of corporate car collections and museums; strategies for dealing with the media (this session included comments from Wendell Strode of the National Corvette Museum, who worked masterfully with the press during that museum’s recent sinkhole crisis); and ideas on incorporating “visible storage” into your museum’s plan, in which visitors are able to view cars “behind the scenes” as a part of special tours. I should note that Robert Coyle, our Conservation Specialist for Automobiles, Gary Martin, of Dan Gurney’s All American Racers, and I spoke together about our project to conserve the 1967 Le Mans-winning Ford Mark IV.
Finally, NAAM brings the chance for special tours of public and private collections near the host institution. This year’s itinerary did not disappoint. Attendees were treated to tours of the Mullin Automotive Museum, the Toyota USA Automobile Museum, the Nethercutt Collection, and the Pasadena-based Art Center College of Design. It should be no surprise that Southern California, nexus of American car culture, is home to so many incredible automobile and auto-related collections.
There is one additional NAAM highlight: the annual NAAMY awards! These prizes, given at each conference, honor the best in publications, exhibits, programs and events at nonprofit automotive museums. I’m pleased to report that our new book, Driving America: The Henry Ford Automotive Collection, took first place in our division for books and exhibit catalogs. Accolades are always special, but particularly so when they come from your colleagues in the field. With the 2014 meeting barely over, I’m already looking forward to next year’s conference.
Matt Anderson is Curator of Transportation at The Henry Ford
21st century, 2010s, California, cars, by Matt Anderson, #Behind The Scenes @ The Henry Ford
Can a car built in a vegetable stand be a national treasure? It can if it is packed with ingenious engineering ideas, set a world speed record, and embodies important national characteristics.
The long, low, slim car called Goldenrod is all these things, and is a national treasure.
Goldenrod was built by a pair of California hot rodders, brothers Bill and Bob Summers. For years they participated in the annual Speed Weeks competition at Utah’s vast Bonneville Salt Flats, where they went as fast as 323 miles per hour in a car they built themselves. In 1963 they decided to go after the absolute land speed record of 394.196 mph, set by John Cobb in 1947. Cobb was one of a succession of wealthy Englishmen who had held the record over the years, driving well-financed cars powered by huge airplane engines.
Before Bob and Bill could get started, another Englishman, Donald Campbell, broke Cobb’s record with a speed of 403.10 mph. In 1964 and 1965 other American hot rodders used cars powered by jet aircraft engines to push the record to over 600 mph. But many people, like the Summers brothers, thought using jet engines wasn’t quite fair—they believed that real cars were driven by friction between tires and the ground. So no jet engines for Bob and Bill.
The Summers brothers believed that the key to a successful car was minimizing the resistance of air flowing over the moving car--and that the best way to do this was to make the car as small as possible. To put it simply: it is easier to punch a small hole through the air than a large hole. After testing models in a California Institute of Technology wind tunnel, they designed a car lower and narrower than any land speed record contender in history—48 inches wide, 42 inches high at the top of the tail fin, and only 28 inches high at the engine covers. Into this slim space they packed a quartet of 426 cubic inch Chrysler “hemi” V8 engines and the machinery necessary to power all four wheels. At the extreme rear sat the driver, Bob Summers. It was an amazing feat of engineering, and was so logical and successful that it set the paradigm for future Bonneville streamliner racers. Over 40 years later, long and slim is still the way these cars are built.
Financing Goldenrod was as big a challenge as actually building it. As land speed record cars go, Goldenrod was an economy car. Its $250,000 cost was well below the $3,000,000 Donald Campbell needed to build the car whose record Goldenrod broke. But $250,000 was far more than the Summers brothers had. So they beat the bushes searching for companies who would help pay the costs in exchange for having their corporate name on the car. The turning point came when George Hurst, maker of specialty gear shifting mechanisms and forged wheels, agreed to be a sponsor. Firestone Tire & Rubber then signed on to make the special low profile tires and wheels needed to fit inside the narrow envelope of the body. Chrysler Corporation agreed to loan the brothers four “hemi” engines, while Mobil Oil provided fuel and funding.
Construction on Goldenrod began in January 1965 in a shop that had once been a vegetable stand. By August the machine was done, and in September the brothers were at Bonneville working out the bugs that were inevitable in a car this innovative and complex. After two months of testing and modification all was ready. On November 12, Bob Summers blasted down the Bonneville salt with a run of 417 mph. International rules required two runs, in opposite directions, within one hour. After the car was thoroughly inspected, he set off on his return run with only five minutes to spare. His second run was good enough for a two-way average of 409.277 mph.
The brothers had their record. It would stand for over 25 years.
Utah, racing, race cars, race car drivers, making, Henry Ford Museum, Driven to Win, cars, California, 20th century, 1960s
This year marks the 50th anniversary of an American automotive icon: the Ford Mustang. The Henry Ford counts among its collections three notable Mustangs: the 1962 Mustang I concept car, the first serial number of the 1965 production Mustang, and another 1965 Mustang on display at the Ford Rouge Factory Tour. In addition, our archives include photographs, design drawings (like this one for the 1963 Ford Mustang II prototype), and trade literature from every year of production. Relive the first half-century of the Mustang through the digital collections of The Henry Ford.
Ellice Engdahl is Digital Collections & Content Manager at The Henry Ford.
Michigan, 21st century, 2010s, 20th century, 1960s, Mustangs, Ford Motor Company, drawings, digital collections, convertibles, cars, by Ellice Engdahl
William Clay Ford, who passed away on March 9, 2014, is remembered for his generous philanthropy, his dedication to the city of Detroit, and his long-time ownership of the Detroit Lions. They are important legacies that will continue to benefit and inspire for years to come. Automotive industry leaders, historians and enthusiasts point to another of Mr. Ford’s lasting contributions: the 1956 Continental Mark II.
While his brothers Henry II and Benson – especially Henry II – made their marks in Ford Motor Company’s business offices, William Clay Ford inherited his father Edsel Ford’s passion for automotive styling, as well as his consummate good taste. Fittingly, the younger Ford’s most important automobile project was a revival of Edsel’s much-admired Lincoln Continental of 1939 to 1948. The revival car, built and sold under a separate Continental Division, not only measured up to the original Continental’s legend, but became a classic in its own right.
At just thirty years of age, William Clay Ford headed a team of stylists and engineers who worked around the clock to design a car of rare style and luxury. The resulting Continental Mark II, with its clean lines and understated trim, stood in stark contrast with the chrome confections typical of the 1950s. Build quality was of the highest order. Suppliers’ parts were checked and re-checked, and factory components were tested and re-tested. Each car was essentially hand-built, and workers were encouraged to report even the slightest defect so that problems could be corrected before a car ever left the factory.
Power came from a 368-cubic inch Lincoln V-8 capable of 300 horsepower. The car was appointed with every available convenience. Automatic transmission, power steering, power brakes and power windows were all standard equipment. Air conditioning was the only optional extra. Quality and luxury, of course, came at a cost. The Continental Mark II debuted with a price tag of $10,000 – more than twice the cost of a conventional Lincoln. The car quickly became a status symbol among business and entertainment elites. Frank Sinatra and Elizabeth Taylor were proud owners, as was Elvis Presley – despite his penchant for Cadillacs.
Ford Motor Company never intended the Mark II to be a mainstream success. Instead, it was a “halo car” that sprinkled a touch of status over the automaker’s entire line. Even with that imposing price tag, Ford undoubtedly lost money on each Mark II it sold. But the company was willing to take the loss in return for the prestige and publicity the car generated. That mindset changed swiftly when Ford became a publicly-traded company in 1956. The limited-market Continental Mark II was no longer sustainable, and production ceased after just 3,000 cars over two model years.
Today the Continental Mark II is regarded as one of the most elegant American automobiles ever built. Some 1,500 examples survive, and bidding is intense whenever one comes up for auction. Mark II owners and fans keep the car’s spirit alive through clubs and car shows, and car magazines regularly include it in their “best ever” lists. It’s an enduring testament to William Clay Ford’s contributions to the automobile industry.
Matt Anderson is Curator of Transportation at The Henry Ford.
Michigan, 20th century, 1950s, William Clay Ford, luxury cars, Ford Motor Company, Ford family, engineering, design, cars, by Matt Anderson
Last year I was invited to serve as a guest judge for the CASI Cup at the Detroit Autorama, the signature hot rod and custom car show that comes to Cobo Center every March. I’m happy to report that the Autorama team invited me back this year, but with a nice amendment – this time I got to give out an award created and sponsored by The Henry Ford.
The Henry Ford’s members and visitors know that our institution is dedicated to American innovation, a commitment reflected in our mission statement. Hot rods and custom cars were born of the time-honored American traits of ingenuity and individuality, and the Detroit Autorama showcases the finest examples of creatively modified automobiles. The Henry Ford’s Past Forward Award celebrates these traditions. Winning cars are those that best evoke the spirit of hot rodding and customization. These vehicles:
- Combine traditional inspirations with modern innovations
- Exhibit a highly skilled technique
- Show a decided sense of whimsy
- Capture the “anything goes” attitude behind the rodder’s and customizer’s craft
With these criteria to guide me, I hit the show floor in search of potential winners. To be sure, there was no shortage of candidates. The show seems to get bigger each year, and more than 1,000 exhibits filled Cobo Center for 2014. While pre-war Fords, post-war Mercurys and late 1950s Chevrolets were all present in big numbers, I was struck by the number of more recent cars. Fieros, Camaros and Mustangs from the 1980s all appeared. It seems that rodders from my generation are drawing on the cars from our youth for inspiration, just as the Boomers have done for years. While I haven’t seen a chopped Plymouth Horizon yet, it seems there’s hope.
After a few trips around the floor, I settled on three possibilities. With only one award to give, though, I let the crowd help me make my final choice. While every car had its admirers, there was a steady stream of people drawn to “Orange Crush,” a 1969 Chevrolet Chevelle owned by Joseph Messina of Fair Haven, Michigan. The Chevy had presence – even beyond that electric orange paint. What really struck me in talking to Joe, though, was the pride he took in the small details. He boasted about the car’s stainless steel bolts, explaining that he spent 20 minutes grinding and polishing each one personally. The companion washers were all laser-cut to exacting specifications. It was the perfect blend of new technology and old fashioned craftsmanship that the Past Forward award is all about. Plus, I loved the double meaning in the name. Sure, the car’s color looked a lot like the soft drink, but it’s also clear that Joe had a deep “crush” on his car and was rightfully proud of his work. I hope he’s proud to be our 2014 Past Forward Award winner, too.
And so another great Autorama came to a close. It was a much-appreciated reminder that, despite all the bitter cold and snow this winter, it won’t be long before these cars come off of their mirrored platforms and start hitting the streets as cruising weather returns.
Matt Anderson is Curator of Transportation at The Henry Ford.
21st century, 2010s, Michigan, Detroit, cars, car shows, by Matt Anderson, Autorama
