George Washington Carver's Graduation Photo from Iowa Agricultural College and Model Farm (now Iowa State University), 1893 / THF214111

George Washington Carver and Food

George Washington Carver (1860s–1943) was born near the end of the Civil War in Missouri. He studied plants his entire life, loved art and science, earned two agricultural science degrees from Iowa State University, and shared his knowledge broadly during his 45-year-career at Tuskegee Institute. He urged farm families to care for their land. Today we call this regenerative agriculture, but in Carver’s day it amounted to a revolutionary agricultural ethic.

Carver’s curiosity about plants fueled another revolution as he promoted hundreds of new uses for things that farm families could grow and eat. Cookbooks inspired him to adapt, and he worked with Tuskegee students to test and refine recipes. Then he compiled them in bulletins that stressed the connection between the environment and human health.

Today, our chefs at The Henry Ford are inspired by Carver’s dozens of bulletins and hundreds of recipes for chutneys, roast meats, salads, and peanut-topped sweet rolls.


Some Possibilities of the Cow Pea in Macon County, Alabama, a 1910 bulletin by Carver featuring recipes. / THF213269

Developing Modern Carver-Inspired Recipes

All Natural Pork with Peanut Plum Sauce at Plum Market Kitchen.

Carver is known to most of us for his many uses for the peanut. The Henry Ford’s culinary team looks to go beyond that, knowing that there is so much more to his legacy. Cultural appropriation is a hot topic in the world of food service today, but as a public history institution, we recognize that food is culture, and we are committed to authentic representation of a variety of food traditions. We are constantly collaborating and developing new recipes in consultation with our curators, who provide expert understanding and context. Part of the mission that drives our chefs is to understand the full story, and to help all our guests complete that experience as well.

Carver-Influenced Menu at Plum Market Kitchen

Kale, Roasted Peanut, and Pickled Red Onion Salad with Molasses Vinaigrette at Plum Market Kitchen

Many aspects of Carver’s legacy are woven into a modern menu at Plum Market Kitchen at The Henry Ford. Today, the ideas of all-natural, healthy, and organic have become “tag lines” to sell you food. However, for Carver, and for Plum Market Kitchen, these have always been a driving ideology. Together, The Henry Ford and Plum Market Kitchen have taken inspiration from many of Carver’s recipes—always looking to honor and continue his legacy.

Digging Deeper into Carver’s Legacy at A Taste of History

Spring offerings from George Washington Carver's recipes at A Taste of History.

While our new recipes at Plum Market Kitchen are inspired by Carver, with modern adaptations, our new offerings in A Taste of History are more directly drawn from Carver’s own recipes and the ingredients he used. Spring offerings at A Taste of History include the following—click through for recipes to try at home.

• Brined and Roasted Chicken
• Tomato Chili Sauce 
• Sweet Potato Hash 
• Collard Greens with Smoked Turkey 
• Peanut Roll Cake with Jelly

Learn More

Farmhouse Roasted Sweet Potatoes at Plum Market Kitchen.

If you’d like to further explore the life and work of George Washington Carver, issues surrounding food security, historic recipes, or dining at The Henry Ford, here are some additional resources across our website:

• Take a closer look at Black empowerment through Black education with the microscope used by agricultural scientist George Washington Carver during his tenure at the Tuskegee Institute in Alabama.
• Throughout Carver’s life, he balanced two interests and talents—the creative arts and the natural sciences. Find out how each influenced the other.
• Learn more about the history of the George Washington Carver Cabin in Greenfield Village.
• Explore artifacts, photographs, letters, and other items related to Carver in our Digital Collections.
• Food security links nutritious food to individual and community health. Explore this concept through the collections of The Henry Ford in this blog post, which includes Carver’s work.
• Find out what a food soldier is, as well as how food and nutrition relate to issues of institutional racism and equity for African Americans.
• Explore historic cookbooks and recipes from our collections.
• Get up-to-date information about dining options in Henry Ford Museum of American Innovation and Greenfield Village.

Eric Schilbe is Executive Sous Chef at The Henry Ford. Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford. 

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A pattern of Black activism exists, a pattern evident in the work of individuals who dedicate themselves to improving the health and wellbeing of others. These individuals may best be described as “food soldiers.” They arm themselves with evidence from agricultural and domestic science. They build their defenses one market garden at a time. They ally with grassroots activists, philanthropists, and policy makers who support their cause. Past action informs them, and they in turn inspire others to use their knowledge to build a better nation.


June Sears, Rosemary Dishman, and Dorothy Ford Discussing Women's Nutrition, May 1970. / THF620081

Food Sources

Food is one of life’s necessities (along with clothing and shelter). Centuries of legal precedent confirmed the need for employers to provide a food allowance (a ration), as well as clothing and shelter, to “bound” employees. For example, a master craftsman had to provide life’s necessities to an indentured servant, contracted to work for him for seven years, or a landowner was legally required (though adherence and enforcement varied) to provide food, clothing, and shelter to an enslaved person, bound to labor for life. This legal obligation changed after the Civil War with the coming of freedom.

Landowner R.J. Hart scratched out the clause in a contract that obligated him to furnish “healthy and substantial rations” to a freedman in 1868. Hart instead furnished laborer Henry Mathew housing (“quarters”) and fuel, a mule, and 35 acres of land. In exchange, Mr. Mathew agreed to cultivate the acreage, to fix fencing, and to accept a one-third share of the crop after harvest. The contract did not specify what Mr. Mathew could or should grow, but cotton dominated agriculture in the part of Georgia where he lived and farmed after the Civil War.


Cotton is King, Plantation Scene, Georgia, 1895 / THF278900

This new agricultural labor system—sharecropping—took hold across the cotton South. As the number of people laboring for a share of the crops increased, those laborers’ access to healthy foods decreased. Instead of gardening or raising livestock, sharecroppers had to concentrate on cash-crop production—either cotton or more localized specialty crops such as sugar cane, rice, or tobacco. Anything they grew for themselves on their landlord’s property went first to the landlord.


Postcard, "Weighing Cotton in the South," 1924 / THF8577

With no incentive or opportunity to garden, sharecroppers had few options but to buy groceries on credit from local merchants, who often were also the landowners. A failed crop left sharecroppers even more indebted, impoverished, and malnourished. This had lasting consequences for all, but race discrimination further disadvantaged Black Southerners, as sociologist Stewart Tolnay documented in The Bottom Rung: African American Family Life on Southern Farms (1999).

As food insecurity increased across the South, educators added agricultural and domestic science to classroom instruction. Many schools, especially land-grant colleges, gained distinction because of this practical instruction. Racism, however, limited Black students’ access to education. Administrators secured private funding to deliver similar content to Black students at private institutes and at a growing number of public teacher-training schools across the South.


Microscope Used by George Washington Carver, circa 1900, when he taught agricultural science at Tuskegee Normal and Industrial Institute, as it was known at the time. / THF163071

Lessons in domestic science aligned with agricultural science most obviously in courses in market gardening. A pamphlet, Everyday Life at Hampton Institute, published around 1907, featured students cultivating, harvesting, and marketing fresh fruits and vegetables. Female students also processed and preserved these foods in domestic science classes. Graduates of these programs stood at the ready to share nutrition lessons. Many, however, criticized this training as doing too little to challenge inequity.


Sixth Street Market, Richmond, Va., 1908-1909 / THF278870

Undaunted food soldiers remained committed to arguing for the value of raising healthy foods to build healthy communities. They justified their advice by tying their self-help messages to other goals. Nature study, a popular approach to environmental education early in the twentieth century, became a platform on which agricultural scientist George Washington Carver built his advocacy for gardening, as Nature Study and Children’s Gardens (1910) indicates.


Nature Study and Children's Gardens, circa 1910, page 6 / THF213304

Opportunity increased as the canning industry offered new opportunities for farm families to produce perishable fruits and vegetables for shipment to processors, as well as for home use. Black experts in agriculture and domestic science encouraged Black landowning farm families that could afford the canning equipment to embrace this opportunity. These families also had some local influence and could encourage broader community investment in new market opportunities, including construction of community canning centers and purchase of canning equipment to use in them.


The Canning and Preserving of Fruits and Vegetables in the Home, 1912 / THF288039

Nutritionists who worked with Black land-owning farm families reached only about 20 percent of the total population of Black farmers in the South. Meeting the needs of the remaining 80 percent required work with churches, clubs, and other organizations. National Health Week, a program of the National Negro Business League, began in 1915 to improve health and sanitation. This nation-wide effort put the spotlight on need and increased opportunities for Black professionals to coordinate public aid that benefitted families and communities.


Nutritionists advocated for maternal health. This studio portrait features a woman with two children, circa 1920, all apparently in good health. / THF304686

New employment opportunities for nutritionists became available during the mid-1910s. Each Southern state created a “Negro” Division within its Agricultural Extension Service, a cooperative venture between the national government’s U.S. Department of Agriculture and each state’s public land-grant institution. Many hired Black women trained at historically Black colleges across the South. They then went on the road as home demonstration agents, sharing the latest information on nutrition and food preservation.


Woman driving Chevrolet touring car, circa 1930. Note that the driver of this car is unidentified, but she represents the independence that professional Black women needed to do their jobs, which required travel to clients and work-related meetings. / THF91594

Class identity affected tactics. Black nutritionists were members of the Black middle class. They shared their wellness messages with other professional women through “Colored” women’s club meetings, teacher conferences, and farmer institutes.

Home economics teachers and home demonstration agents worked as public servants. Some supervisors advised them to avoid partisanship and activist organizations, which could prove difficult. For example, the National Association for the Advancement of Colored People (NAACP), most noted for attacking inequity through legal challenges, first hosted Baby Contests in 1924. These contests had double meanings. For nutritionists, healthy babies illustrated their wellness message. Yet, “Better Baby” contests had a longer history as tools used by eugenicists to illustrate their race theory of white supremacy. The most impoverished and malnourished often benefitted least from these middle-class pursuits.


Button, National Association for the Advancement of Colored People, 1948 / THF1605

 

Nutrition

 

Nutrition became increasingly important as science linked vitamins and minerals to good health. While many knew that poor diets could stunt growth rates and negatively affect reproductive health, during the 1920s and 1930s medical science confirmed vitamins and minerals as cures for some diseases that affected children and adults living in poverty. This launched a virtual revolution in food processing as manufacturers began adding iodine to salt to prevent goiters, adding Vitamin D to milk to prevent rickets, and adding Vitamin B₃ to flour, breads, and cereals to prevent pellagra.


"Blue Boy Sparkle" Milk Bottle, 1934-1955 / THF169283

It was immediately obvious that these cures could help all Americans. The American Medical Association’s Committee on Foods called for fortifying milk, flour, and bread. The National Research Council first issued its “Recommended Dietary Allowances” in 1941. Information sharing increased during World War II as new wartime agencies reiterated the benefits of enriched foods.


World War II Poster, "Enrichment is Increasing; Cereals in the Nutrition Program," 1942 / THF81900

Black nutritionists played a significant role in this work for many reasons. They understood that enriched foods could address the needs of Black Americans struggling with health concerns. They knew that poverty and unequal access to information could slow adoption among residents in impoverished rural Black communities. Black women trained in domestic science or home economics also understood how racism affected health care by reducing opportunities for professional training and by segregating care into underfunded and underequipped doctor’s offices, clinics, and hospitals. That segregated system further contributed to ill health by adding to the stress level of individuals living in an unequal system.

Mobilization during World War II offered additional opportunities for Black nutritionists. The program for the 1942 Southern Negro Youth Conference at Tuskegee Institute addressed “concrete problems which the war has thrust in the forefront of American life.” Of the conference’s four organizing principles, two spoke directly to the aims of food soldiers: "How can Negro youth on the farms contribute more to the nation’s war production effort?” and “How can we strengthen the foundations of democracy by improving the status of Negro youth in the fields of: health and housing; education and recreation; race relations; citizenship?”


Program for the 5th All -Southern Negro Youth Conference, "Negro Youth Fighting for America," 1942 / THF99161

 

Extending the Reach

 

Food soldiers knew that the poorest suffered the most from malnutrition, but times of need tended to result in the most proactive legislation. For example, high unemployment during the Great Depression led to increased public aid. The Works Progress Administration (WPA) built new schools with cafeterias and employed dieticians to establish school lunch programs. Impoverished families also had access to food stamps to offset high food prices for the first time in 1939 through a New Deal program administered by the U.S. Department of Agriculture.


Elizabeth Brogdon, Dietitian at George Washington Carver School, Richmond Hill, Georgia, circa 1947 / THF135669

Elizabeth Speirs Brogdon (1915–2008) opened school lunchrooms under the auspices of the WPA in 19 Georgia counties for six years. She qualified for her position with a B.S. in home economics from Georgia State College for Women, the state’s teacher’s college, and graduate coursework in home economics at the University of Georgia (which did not officially admit women until after she was born).

While Mrs. Brogdon could complete advanced dietetics coursework in her home state, Black women in Georgia had few options. The Georgia State Industrial College for Colored Youth, designated as Georgia’s Black land-grant school at the time, did not admit women as campus residents until 1921, and did not offer four-year degrees until 1928. Black women seeking advanced degrees in Home Economics earned them at Northern universities.

Flemmie Pansy Kittrell (1904–1980), a native of North Carolina and graduate of Virginia’s Hampton Institute, became the first Black woman to hold a PhD in nutrition (1938) from Cornell University. Her dissertation, “A Study on Negro Infant Feeding Practices in a Selected Community of North Carolina,” indicated the contribution that research by Black women could have made, if recognized as valid and vital.

Increased knowledge of the role of nutrition in children’s health informed Congress’s approval of the National School Lunch Program in 1946. In addition to this proactive legislation, some schools, including the school in Richmond Hill, Georgia, where dietitian Elizabeth Brogdon worked, continued the tradition of children’s gardens to ensure a fresh vegetable supply.


Child in a School Vegetable Garden, Richmond Hill, Georgia, circa 1940 / THF288200

The pace of reform increased with the arrival of television. The new medium raised the conscience of the nation by broadcasting violent suppression of peaceful Civil Rights demonstrations. This coverage coincided with increased study of the debilitating effects of poverty in the United States. Michael Harrington’s book The Other America (1962) increased support for national action to address inequity, including public health. President Lyndon Baines Johnson’s “War on Poverty” became a catalyst for community action, action that Kenneth Bancroft Clark analyzed in A Relevant War Against Poverty (1969).

Michigan examples indicate how agricultural policy expanded public aid during the 1960s. President Johnson’s War on Poverty expanded public programs. This included a new Food Stamp Program in 1964, a recommitment to school lunch programs, and new nutrition education programs, all administered through the U.S. Department of Agriculture.

Nutritionists, including June L. Sears, played a central role in implementing this work.


“June Sears, Rosemary Dishman, and Dorothy Ford Discussing Women's Nutrition,” May 1970. Rosemary Dishman served as a program aide and Dorothy Ford as supervising aide for Michigan’s Expanded Nutrition Program. / THF620081

Mrs. Sears earned her bachelor’s and master’s degrees from Wayne State University in Detroit and taught home economics before becoming the “Family Living Agent” in the Cooperative Extension Service of Michigan State University (Michigan’s land-grant university). In that capacity, she, along with Rosemary Dishman and Dorothy Ford, worked with low-income families in two metropolitan Detroit counties (Wayne and Oakland), educating them about nutrition and meal planning. The USDA’s Expanded Food and Nutrition Education Program (EFNEP), funded in 1969, sustained this work.

Public aid became a central component of U.S. farm bills by 1973. That year, the Agriculture and Consumer Protection Act reaffirmed the deployment of excess agricultural production to meet consumer need. Additional legislation, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC), funded in 1975, and the Supplemental Nutrition Assistance Program (SNAP), evolved to meet need.

And need was great.

Detroit Mayor Coleman Young explained in February 1975 that as many as 200,000 of his city’s 1.5 million citizens were undernourished. This extreme need existed despite efforts to address food insecurity, documented as an issue that mobilized protestors during the violent summer of 1967. Then, investigations by Detroit-based Focus: HOPE, a community advocacy organization, confirmed that food was more expensive for lower-income Detroiters than for some wealthier suburbanites, a condition now described as a “food desert.”


“Depression's Harsh Impact at the Focus: HOPE Food Prescription Center in Detroit” Photograph, March 1975 / THF620068

Focus: HOPE staff opened a “Food Prescription Center,” stocked with USDA commodities that included enriched farina wheat cereal, canned meats, and other supplements.


Focus: HOPE Button, 1999 / THF98376

Commodity packaging has changed, as has farm policy over the years, but nutrition remains foundational to human health and well-being, and private and public partnerships remain essential to meeting need. The work continues with organizations such as Diversify Dietetics, Inc., which exists “to increase the racial and ethnic diversity in the field of nutrition.”

 

Food & Freedom

 

While nutritionists worked with schools, cooperative demonstration programs, and public service organizations, another brigade of food soldiers linked farming to full citizenship.

Mississippi activist Fannie Lou Hamer built her freedom struggle around land ownership and family farming. She founded Freedom Farms Cooperative to provide land to displaced sharecroppers, where they could grow crops and livestock and build self-esteem.

Hamer’s story, and those of other Black farm advocates, draw attention to a farm movement linked to the freedom struggle. A rich and growing body of scholarship indicates how much there is to learn about this movement. Two books, Greta De Jong’s You Can’t Eat Freedom: Southerners and Social Justice after the Civil Rights Movement (2016) and Monica M. White’s Freedom Farmers: Agricultural Resistance and the Black Freedom Movement (2018), document the geographic range and approaches taken by food soldiers. White devotes a chapter to the Detroit Black Community Food Security Network as an example of Northern urban agriculture.


Brussel Sprout Stalks after Harvest, Detroit Black Community Food Security Network, October 30, 2010 / THF87927

Other farmers write their own story, as does Leah Penniman, recipient of the James Beard Leadership Prize in 2019. She outlines best practices for establishing and sustaining a Black farm cooperative in her book, Farming While Black: Soul Fire Farm's Practical Guide to Liberation on the Land (2018).

Another model takes the form of social entrepreneurship, as undertaken by Melvin Parson, The Henry Ford’s first Entrepreneur in Residence (2019), funded by the William Davidson Foundation Initiative for Entrepreneurship. You can hear Farmer Parson (as his friends call him) compare his entrance into market gardening to taking a seat at the table as a full member of society.


“Melvin Parson Gardening during the Entrepreneurship Interview” / THF295401

Farmer Parson founded We The People Growers Association (now We The People Opportunity Farm) to help formerly incarcerated individuals transition back into freedom.


“Melvin Parson Gardening during the Entrepreneurship Interview” / THF295369

What nutritionist would you feature in your poster depicting the power of healthy food and race activism?


“We The People Opportunity Center” T-Shirt, circa 2019 / THF185710

Learn more with a visit to our pop-up exhibit on the same topic in Henry Ford Museum of American Innovation now through March 31.


Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.

food insecurity, women's history, Henry Ford Museum, food, farms and farming, education, Civil Rights, by Debra A. Reid, agriculture, African American history, #THFCuratorChat

June Sears, Rosemary Dishman, and Dorothy Ford Discussing Women's Nutrition, May 1970 / THF620081

A food soldier is a person who fights for something many of us take for granted: widespread, consistent access to good nutrition. George Washington Carver can be described in this way and is familiar to us at The Henry Ford for his work with the peanut—and his friendship with our founder. Carver’s impact went deeper, including dozens of agricultural pamphlets designed to convey scientific farming methods to rural Black Americans. Food Soldiers: Nutrition and Race Activism, a new pop-up exhibit in Henry Ford Museum of American Innovation, looks at these pamphlets as a starting point for a topic with a consequential history in the 20^th and 21^st centuries. From our partners at Focus:HOPE to our Entrepreneur in Residence, Melvin Parson, this exhibit celebrates those who have made it their life’s work to ensure that everyone has the ability to meet this most basic of necessities.

Food Soldiers connects with Black History Month (February) as well as Women’s History Month and Nutrition Month (March). The exhibit is an on-site component to a larger initiative that includes digital and virtual elements. Debra Reid, Curator of Agriculture and the Environment, will build upon the themes in her blog post Healthy Food to Build Healthy Communities with one on Food Soldiers in coming weeks. You can also look forward to a live Twitter chat on the topic this month.

Food Soldiers is located near the 1930s kitchen in the museum and will be on view through March 31.

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From the kitchens of Greenfield Village to yours at home, this year’s collection of Holiday Nights recipes are inspired by our own historic recipe bank. Try our 2020 recipes and then dig deeper into our online collection of historic recipes. Thanks to our supporting partners at Meijer for making this year’s recipe collection possible.

Card and text versions of the recipes follow, or access a high-res PDF, suitable for printing, of all four recipe cards here.

(Please Note: These recipes are taken from original historical resources and contain spellings and references that will be unfamiliar to today’s cooks. These were retained for accuracy and are explained where possible.)

FORD HOME, 1876

New's [New Year's] Eve Cookies 

Weigh out a pound of sugar, three-quarters pound butter, stir them to a cream, then add three beaten eggs, a grated nutmeg, a spoonful of extract of lemon and a pint of flour; dissolve a teaspoonful of saleratus [baking powder] in a teacup of milk, strain and mix it with half a teacup of cider and stir it into the cookies; then add flour to make them sufficiently stiff to roll out. Bake them as soon as cut into cakes in a quick oven [375-400º F] till light brown.

May Perrin Goff, Detroit Free Press Cook Book (The Household and Ladies Cyclopeadia), p. 43.

EDISON HOMESTEAD, 1915

Snow Balls

2 cups sugar
1 cup sweet milk
½ cup butter
3 cups Five Roses flour
3 teaspoons baking powder
5 eggs (whites)

Mix and beat well. Bake in deep square tin. Cut in 2 inch squares. Remove outside. Frost on all sides, then roll in freshly grated cocoanut.

Confectioner’s Frosting: Two tablespoons boiling water or cream and a little flavoring essence of vanilla, lemon, or almond. Add enough confectioner’s sugar to the liquid to make of right consistency to spread.

Lake of the Woods Milling Company Limited, The Five Roses Cook Book, 1915, p. 86, 121.


GIDDINGS FAMILY HOME, 1760

Everlasting Syllabub

Take five half pints of thick cream, half a pint of Rhenish wine, half a pint of sack, and the juice of two large Seville oranges, grate in just the yellow rind of three lemons, and a pound of double-refined sugar well beat and sifted; mix all together with a spoonful of orange-flower water; beat it well together with a whisk half an hour, then with a spoon take it off, and lay it on a sieve to drain, then fill your glasses: these will keep about a week, and are better made the day before. The best way to whip syllabub is, have a fine large chocolate-mill, which you must keep on purpose, and a large deep bowl to mill them in: it is both quicker done, and the froth stronger; for the thin that is left at the bottom, have ready some calf’s-foot jelly boiled and clarified, there must be nothing but the calf’s-foot boiled to a hard jelly; when cold take off the fat, clear it with the whites of eggs, run it through a flannel bag, and mix it with the clear which you saved of the syllabubs; sweeten it to your palate, and give it a boil, then pour it into basins, or what you please: when cold, turn it out, and it is a fine flummery.

Hannah Glasse, The Art of Cookery Made Plain and Easy, 1796, p. 179-80.

SUSQUEHANNA PLANTATION, 1860

Lafayette Ginger Cake

One and a half pounds of wheat flour, quarter of a pound of butter, one pint of molasses, one pint of brown sugar, ten eggs, ginger to the taste, one teaspoonful of pearlash  [1/2 tsp. baking soda] dissolved in warm water; stir all together, and bake in pans or patties. Currants and raisins may be added.

Sarah Rutledge, The Carolina Housewife, 1847, p. 198.

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Hanukkah case in Henry Ford Museum of American Innovation.

Legends and stories surround the origin of Hanukkah, whose name means “dedication” in Hebrew. Hanukkah celebrates the 165 B.C.E. victory over the Jews’ Syrian-Greek oppressors, who had seized the Holy Temple in Jerusalem. According to Rabbinic tradition, the Jewish victors—a rebel army known as the Maccabees—set out to purify and rededicate the defiled temple but could only find one day’s worth of ritual oil. Miraculously, the small amount of purifying oil burned in the temple’s lamp stand, or menorah, for eight days.

For centuries, Hanukkah was a modest occasion, a minor holiday. Jewish law and custom only required the lighting of candles for eight nights, with one candle to be used as the shamash (“guard” or “servant” in Hebrew) to light the others. The lighted candles were to be kept by a window where they could be seen by passers-by. In Eastern Europe, the celebration included eating latkes (potato pancakes), distributing small amounts of Hanukkah gelt (coins) to children, playing games with a dreidel (a spinning top), and playing cards.

In America, Hanukkah continued to be celebrated in this modest way, if at all. After the Civil War—as the American Christmas began to transform itself into a holiday of decorations, parties, shopping, and gift-giving—American Jews were drawn to the bright lights and excitement of that holiday.

Leading rabbis worried that, compared to the increasingly popular celebration of Christmas, Hanukkah lacked “romance” and allure. The campaign to revive and enhance Hanukkah began in the 1880s. Families were encouraged to create a festive atmosphere at home, to have Hanukkah parties, and to exchange gifts. By the 1920s, Hanukkah had begun to assert itself as a major Jewish domestic holiday.

Hanukkah reached its full flowering in the child-centered culture of post-World War II America. Beginning in the 1950s, not only did more families celebrate the holiday, the celebrations themselves became more elaborate. Jewish organizations encouraged this with books and manuals to help families make the holiday more appealing (and discourage the celebration of Christmas). Families might exchange gifts for eight nights, light several menorahs, give parties, prepare special foods, and decorate their houses.

Today, the eight-night Hanukkah holiday still usually involves menorah-lighting, latke-eating, and dreidel-spinning, but Jewish celebrants can choose from a wide variety of items and ways to celebrate the traditions and rituals.

Items selected for this year’s Hanukkah display in Henry Ford Museum of American Innovation:



One couple used both of these menorahs to celebrate Hanukkah. The brass menorah was an heirloom, passed down through three generations. Its design incorporates traditional Jewish cultural symbols. The contemporary design of the other menorah, featuring popular cartoon characters, delighted the couple’s grandchildren. Traditional Hanukkah Menorah, 1900-1920 and Modern Hanukkah Menorah, 1998 / 2005.121.62 and 2005.121.61


Just after dark each night of Hanukkah, one additional candle is lit in the menorah until all eight candleholders are filled with light. A ninth shammas (also spelled shammash)—or “attendant”—candle is used to light these candles. Detail from 1953 book, We Celebrate the Jewish Holidays. / THF111666


The alternate and more traditional spelling of the holiday starts with the two letters “Ch,” which is an English transliteration of the eighth letter in the Hebrew alphabet. The words “Chanuka candles” are written in both English and Hebrew on this box. Hanukkah Candles, 1946-1980 / 2010.2.178


Forty-four candles light the Hanukkah menorah—a shammas (also spelled shammash), or “attendant,” candle plus an additional candle (beginning with one) for each of the eight nights. The candles are inserted from right to left (the direction in which Hebrew is read) but kindled from left to right. Spinning the dreidel (pronounced “dray’-duhl”), a four-sided top with a Hebrew letter on each side, is a traditional children’s game played during Hanukkah. A blue dreidel is depicted in the lower left corner of this box of menorah candles. Hanukkah Candles, 1990-2010 / 2010.2.176


This recipe booklet suggests traditional dishes for the Hanukkah celebration, including mandelbrot (a crunchy almond bread also known as mandel bread) and latkes (potato pancakes fried in oil). Famous Recipes for Jewish Housewives, 1940 / 2005.29.79


Ideas for this Hanukkah table arrangement from the 1955 book Jewish Home Beautiful include traditional dishes as well as gelt—chocolate coins often given to children during the festival—and small boxed gifts. Detail from 1955 book, Jewish Home Beautiful / THF111655

Also on exhibit, but not pictured here:

• Fried potato pancakes, or latkes, are a Hanukkah staple. This packaged mix offered a convenient alternative to the traditional preparation—grating numerous potatoes by hand. Product Package for Kosher Potato Pancake Mix, 2000-2010 / 2010.2.100
• In 2020, families celebrating Hanukkah can use everything from traditional spinning dreidels for playing the dreidel game to electric blinking menorahs to face masks for family get-togethers during the COVID-19 pandemic. These are part of a larger acquisition of contemporary items relating to the Chanukah celebration from the online store, www.TraditionsJewishGifts.com. This is an online extension of the Traditions Judaica Gifts retail store, located in South Florida’s Pompano Beach—a family-run business that is one of the largest purveyors of Judaica gifts in the world. Items were selected to represent the wide spectrum of ways in which people express their style, personality, and values in celebrating the holiday. Traditional wooden dreidels, ca. 2020 (2020.140.4-.7); “GO” Menorah (electric or battery-powered), 2018 (2020.104.1); Face Masks, “Happy Chanukah” and “Eight Crazy Nights” (referencing Adam Sandler’s 2002 animated musical), 2020 (2020.104.2, .3).

Donna R. Braden is Senior Curator and Curator of Public Life at The Henry Ford. She enjoys explaining the Hanukkah traditions that she grew up with to others. Thanks to authors Saige Jedele and Judith Endelman for their previous blog posts about the history and traditions of Hanukkah, from which this blog post heavily draws, and to Saige for writing the initial exhibit labels for many of these objects.

home life, holidays, Henry Ford Museum, Hanukkah, food, events, by Donna R. Braden

An amazing thing happened during the spring and summer of 2020, while The Henry Ford was closed because of the COVID-19 pandemic. A group of dedicated individuals formed a new donor society, the Carver-Carson Society, and raised more than six times what was needed to bring back to life the Detroit Central Market in Greenfield Village.

How in the world did they do this?

Well, prior to the pandemic shutdown, The Henry Ford was still $200,000 shy of reaching its $5 million fundraising goal. The Henry Ford has always had big plans for the market, which was built in 1860 and is considered one of the oldest surviving urban farmer's markets of its kind in the country. The Henry Ford's vision is for the market to become a world-class convening center and hub of innovation by attracting farmers, food entrepreneurs and thought leaders to help educate and engage the public on critical issues, including food security, regenerative agriculture and environmental sustainability. That vision was in danger of being significantly delayed when The Henry Ford had to close its doors in March. This all changed when a group of dedicated donors answered the call to support the market project by forming the Carver-Carson Society and creating plans for The Henry Ford's first-ever virtual fundraiser, Farm to Fork.



On August 20, 2020, Farm to Fork aired live over Vimeo, creating a virtual show filled with interviews, films, cooking demonstrations and engaging conversations. The event was co-chaired by Emily Ford, Lauren Bush Lauren and The Henry Ford's president and CEO, Patricia Mooradian, and raised over $800,000. This thought-provoking and entertaining event helped not only to cross the fundraising finish line but to surpass its original goal.

One of the highlights was the first Carver-Carson Conversation, featuring an intimate conversation moderated by Debra Reid, curator of agriculture and the environment. Special guest panelists included legendary chef and restaurateur Alice Waters; her daughter, designer and author Fanny Singer; event co-chair Lauren Bush Lauren; and Melvin Parson, a community farmer and The Henry Ford's first Entrepreneur in Residence. Their lively discussion touched on important issues around food security, food equity, regenerative farming and the need for local food environments and farmers. We plan to have many more Carver-Carson Conversations, both virtually and in person, in the future.



We now have the resources required not only to rebuild the market but to create innovative, thought-provoking programming to help us look toward the future — from Carver-Carson Conversations to an edible schoolyard in Greenfield Village, where students from Detroit and across the country can engage with our working farms.

There have been so many wonderful donors who have come together over the past several years to make this project a reality, including early leadership supporters The Americana Foundation, A. Alfred Taubman, Chelsea Milling Co., the Community Foundation for Southeast Michigan, the Raymond C. Smith Fund, Mort Harris, the Meijer Foundation and Masco Corp. The project continued to gain momentum as community and business leaders Don and Mary Kosch contributed a generous challenge grant to double any donation made on Giving Tuesday 2019, leading to a groundswell of support from the community.

We look forward to gathering with you at the future opening of the Detroit Central Market in Greenfield Village. Together, we are making it possible for the stories and traditions of the market to continue to flourish, grow and shape a more sustainable future.



Follow @thehenryford on social channels for updates on the Detroit Central Market, and visit thf.org/Carver-Carson-Society to learn more about this new donor society.

Additional Readings:

• Market Day: Detroit Central Market’s Vegetable Shed Comes to Greenfield Village
  
• Detroit Central Market Vegetable Building: Curator Q&A
  
• Reading an Artifact: The Reconstructed Detroit Central Market Vegetable Shed
  
• Farmers Market
  

Detroit Central Market, The Henry Ford Effect, philanthropy, Greenfield Village buildings, Greenfield Village, food, COVID 19 impact, agriculture

A perfectly ripe tomato is a classic summer joy. But did you know that the growing of tomatoes has ties to many aspects of our history and culture? Curator of Agriculture and the Environment Debra Reid uses our collections to reveal the many facets of the tomato.

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The tomato -- a little fruit -- has big lessons to teach.

Tomatoes Growing in a Home Garden, circa 1915 / THF252180

First, yes, that’s right. Tomatoes are, biologically, a fruit – a berry that matures on a flowering plant. As this circa 1915 stereograph explains, “at first they were only small green things that grew where the blossoms dropped off.” Yet, the small green fruit grew into a plump, juicy “culinary vegetable,” considered such because of its low sugar content. (For example, processors transformed the fruit into a spicy vegetable sauce – catsup! – the savory contrast to sweet fruit sauces like apple butter.)

The image above shows a boy named Bob and his two sisters amidst the tomato plants they raised from seed, proudly displaying plants loaded with fruit. The Keystone View Company included an educational message on the back of the stereograph to engage children with growing fruits and vegetables. Bob and his sisters planned to share their finest tomatoes with others during their school garden show. They became role models for other students sprouting seeds and planting seedlings and then weeding and watering their crops.

By growing tomatoes, these children learned about domestication, the process by which humans select seed from bigger or tastier fruits or from plants that survive a disease or a drought. They cultivate these seeds (planting, weeding, harvesting, saving seed, and replanting year after year). This results in cultivars, each with different shapes, textures, colors, flavors. Over generations, humans have created more than 10,000 tomato cultivates by saving seed from their best tomatoes.

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Why do tomatoes come in so many different shapes, sizes and colors?


Tomatoes in the background and white eggplant in the foreground of the wheelbarrow. Photograph by Debra Reid, taken Saturday, August 15, 2020, at the kitchen garden at Firestone Farm.

Evolution resulted in distinctive varieties, but humans have also picked good-tasting fruits to propagate. (See how many different cultivars this proud gardener grew in the mid-1940s!)

The historic gardens in Greenfield Village include heritage cultivars documented in historic sources and saved through traditional seed saving. Three tomatoes often grown at Firestone Farm (pictured above) include Red Brandywine, Oxheart and Yellow Pear.

As demand for quality seeds grew during the second half of the 19^th century, commercial seed businesses flourished. Companies such as Hiram Sibley & Co. contracted with growers to produce seed in clearly marked packages for customers to purchase. In addition to illustrations of the cultivar, the packet included descriptions of the qualities of the fruit, as well as best practices of cultivation (often in more than one language).


Hiram Sibley & Co. tomato seed packet, “Early Acme” cultivar, 1880s. THF278980/THF278981

Noted plant breeder Luther Burbank (1849–1926) crossed varieties to create hybrid cultivars that did not exist in nature. He sought disease resistance as well as a meaty tomato that had more pulp than seed – the meatier the tomato, the heartier the sauce! Some of Burbank’s varieties are still sold today.


Charles C. Hart Seed Company "Burbank Slicing Tomato" seed packet, circa 2018 THF276144/THF276145

Twentieth-century concerns about food quality and nutrition led to the popularity of seeds like “Double Rich,” which were certified organic and yielded tomatoes with twice the Vitamin C!

You can learn more about organic cultivation and its relationship to the plant breeding process from the U.S Department of Agriculture’s (USDA) Organic Integrity Database, and about biotechnology, including hybridization, from this USDA glossary.

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Have you ever wondered who grows the tomatoes sold in cans or bottles?


Product label for tomato catsup by Heinz, Noble & Co., 1872-1873 THF117246

Anyone with yard space enough can grow tomatoes. Yet, by the time home gardeners like Bob and his sisters planted their crop in the early 20th century, many urban Americans wondered what a vine-ripened tomato tasted like. Why? Because tomatoes could be easily processed into affordable packaged products, and most urban consumers paid clerks in general stores to pick tomatoes off the canned goods shelf.


Workers harvest tomatoes at a Heinz tomato farm near Salem, New Jersey, 1908 / THF252058

Companies like the H. J. Heinz Company contracted with farmers to meet the demand for canned goods and catsup. Their production far exceeded the yields of home gardens. Heinz ensured success by growing seed tomatoes from which the best seeds became the basis for the next year’s crop. The company maintained a network of greenhouses to start the plants that growers put in the ground.

A rapid, careful and organized tomato harvest and transport led to high-quality processed foods. A sense of urgency dictated the harvest season, which began with careful picking and packing of the delicate and perishable fruit in special crates and baskets. It continued as laborers moved the full containers from fields to shipping points. Specially designed wagons and baskets reduced stress on the ripe fruit during transit. Only the best tomatoes made the journey to H.J. Heinz plants. Laborers discarded damaged fruit into barrels and packed others into baskets for shipment.


Shipping tomatoes by boat, H. J. Heinz Company, Salem, New Jersey, circa 1910 THF292108

Transporting tomatoes from truck farms to Heinz processing plants sometimes involved sailing vessels loaded with ripe fruit. At the height of harvest, barges carried loads of tomatoes from farms to processors. Growers in Salem, New Jersey, used the Salem River, a tributary to the Delaware River, to send crops to processing centers near large east coast markets, including Philadelphia and New York.

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Mass production of tomatoes did not make home gardening obsolete.


Man inspecting tomato plant in Victory Garden, June 1944 / THF273191

In fact, times of economic hardship increased the general public’s interest in growing their own tomatoes. During the Great Depression, Henry Ford dedicated 1,500 acres of Ford Farms land (between Birmingham and Flat Rock, Michigan) to vegetable gardens. Ford Motor Company employees could sign up to tend a garden plot and retain the produce. Interest in growing tomatoes remained high during World War II, largely through the U.S. government’s Victory Garden program.

Home-grown tomatoes could even be symbols of resistance. George W. Carver encouraged farm families to grow tomatoes for the table as a strategy to strengthen their position, economically and socially.

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Tomatoes have legal, ethical, and policy implications.


United Farm Workers Flag, circa 1970 / THF94392

Tomatoes have been at the heart of economic conflict between growers and laborers. California growers produced 85 percent of tomatoes canned in the United States by 1940. The larger the fields, the more urgent the need for laborers to harvest a crop that quickly moves from maturity to rot.

Most large-scale growers relied on migrant agricultural laborers at harvest time. They worked for wages determined by the grower and did not receive protection under legislation passed during the New Deal that established minimum wage, maximum hours and workers’ compensation. Instead, growers had legal protection to hire agricultural laborers for wages below the legal minimum and were exempt from compliance with maximum hour and overtime regulations. This meant that laborers had to work until the perishable crop was completely harvested.

Edward R. Murrow’s 1960 news report, Harvest of Shame, increased attention to the plight of U.S. agricultural laborers along the East Coast. Then, in 1965, Filipino-American laborers, members of the Agricultural Workers Organizing Committee, launched a strike to protest pay and working conditions. Latino pickers, members of the United Farm Workers Association, joined with them, and began a five-year strike in and around the grape fields of Delano, California. Consumers increasingly sympathized with the laborers on whom growers of other perishable crops depended.


FMC Tomato Harvester, 1969 THF151662

Mechanical tomato harvesters became commercially viable in the context of this successful strike. When the FMC Corporation introduced its Cascade Tomato Harvester, Model 69W, in 1969, it advertised the machine as the savior of a multi-million-dollar crop and the preserver of the American people’s eating habits. The machine did not eliminate humans from the picking process, but it sped it up. FMC explained that it “picks a crop at the rate of nine tons per hour and cuts the cost of handpicking by 40 to 50 per cent.” Crews who operated the machine included a driver, a mechanic, and ten to twelve individuals who rode on the machine and removed debris from the picked tomatoes. This machine carried crews through midwestern fields, last on a farm near Grant Park, Illinois, between 1983 and 1990, which produced for the Heinz catsup factory in Muscatine, Iowa.

Changing harvesting practices required changing the form of tomatoes, too. Mechanical engineers believed the shape of San Marzano tomatoes would suit harvester belts. Plant breeders spent 30 years cross-pollinating tomatoes (including the San Marzano) to create a new hybrid that tolerated mechanical harvesting. In addition to uniform size and firmness, the fruits had to all mature at the same time on one plant, and they had to come off the vine easily.

Could scientists really slow the aging process? Microbiologists at Calgene, Inc. began research with that goal in mind in 1981. Their work paid off by 1988 with the “first commercially available genetically engineered whole food,” the Flavr Savr™ tomato. Genetic modification had shut down a protein that ripened fruit. It resulted in a tomato that could “last up to four weeks in a non-refrigerated state” (Martineau, pg. 4). An assessment of safety of the genetically modified tomato published in 1992 determined that the Flavr Savr™ remained a tomato and was food. (It bears mentioning that genetically modified tomatoes tend not to be listed in the Cultivated Plant Code because they derive from lines still being developed.)


Page from Safety Assessment of Genetically Engineered Fruits and Vegetables: A Case Study of the Flavr Savr™ Tomato from The Henry Ford's library.

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Hungry for more on this little fruit with big impact?


The Acme tomato in the Firestone Farm garden, August 21, 2018. Photograph by Debra A. Reid.

The Henry Ford has resources to help you explore the complete tomato trajectory to date.

You can….

• See tomatoes growing in three gardens in Greenfield Village (Firestone Farm, Ford Home, and Mattox Farmhouse). And, learn why there are no tomato plants in the Daggett house garden!
• Visit Luther Burbank’s Bureau of Information in Greenfield Village, originally located at the corner of his experimental gardens in Santa Rosa, California.
• Take a closer look at the FMC Cascade Model 69W tomato harvester on exhibit in Henry Ford Museum of American Innovation.
• Explore digitized archival materials from collections housed in the Benson Ford Research Center.
• Put together your own virtual exhibit of THF tomato resources, from fruit on the vine with that just-picked taste, to artistic whimsy and mouth-watering graphic design, explore the possibilities.
  

Sources

• Charles, Daniel. Lords of the Harvest: Biotech, Big Money, and the Future of Food. Perseus Publishing, 2001.
• Dreyer, Peter. A Gardener Touched with Genius: The Life of Luther Burbank. Rev. Ed. University of California Press, 1985.
• Hersey, Mark D. My Work is That of Conservation: An Environmental Biography of George Washington Carver. The University of Georgia Press, 2011.
• Martineau, Belinda. First Fruit: The Creation of the Flavr Savr™ Tomato and the Birth of Biotech Food. McGraw Hill, 2001.
• Redenbaugh, Keith and William Hiatt, Belinda Martineau, Matthew Kramer, Ray Sheehy, Rick Sanders, Cathy Houck, and Donald Emlay. Safety Assessment of Genetically Engineered Fruits and Vegetables: A Case Study of the Flavr Savr™ Tomato. CRC Press, 1992.

Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.

farming equipment, food, by Debra A. Reid, agriculture, #THFCuratorChat

This 1995 Kellogg’s Corn Flakes box (96.34.3.13) features Cornelius Rooster, a popular character logo since the late 1950s. THF302682

Perhaps it could only happen in western Michigan: the combination of religious fervor, fertile soil to grow grains that could be transformed into easily digestible breakfast cereals, and the spirit that one could accomplish anything with hard work and determination. Out of this world came John Harvey (J.H.) and William Keith (W.K.) Kellogg—two brothers who would transform the way that Americans ate breakfast. They were, unfortunately, often at odds. And they didn’t work alone. But, through their persistence and combined efforts, the dry cereal flakes they perfected would start a breakfast revolution.

Into the early 20^th century, the American breakfast was often heavy, starchy, salty, and fatty—laden with leftovers from last night’s dinner, like cured meats, day-old biscuits, and lard-fried potatoes. No wonder that one of the most common complaints of the time was “dyspepsia”—a term that applied to a medley of stomach ailments, including constipation, diarrhea, heartburn, and indigestion. For the sick and the elderly, lengthy cooking of porridges or gruels was the only morning-meal alternative.

Seventh-day Adventist Tabernacle, Battle Creek, Michigan, 1914 (99.146.39). THF316219

The Kellogg brothers—John Harvey (1852-1943) and his younger brother Will Keith (1860-1951)—grew up in the close-knit community of Battle Creek, Michigan, a center for the Seventh-day Adventist Church. Members of this homegrown Christian religious sect not only believed in the connection between spiritual and physical health, but also that healthy living depended upon maintaining a nutritious vegetable- and grain-based diet.

Seventh-day Adventist leaders Ellen and James White hand-picked J.H. Kellogg to run their medical and health programs in Battle Creek, and ultimately sent him to the prestigious Bellevue Hospital Medical College in New York City. It was during his morning rush to classes at Bellevue that he began thinking about creating a nutritious, ready-to-eat cereal.

In 1888, Dr. John Harvey Kellogg authored this book (29.1119.14), aimed at explaining to young people, “in clear and simple language,” the structure and functions of the human body as well as his personal philosophy for healthful living. THF183317

Upon returning to Battle Creek in 1876, Dr. J.H. Kellogg assumed leadership of the Whites’ Western Health Reform Institute. But his vision was much larger than theirs, ultimately leading to his breaking ties with his Seventh-day Adventist backers. With the able (but underappreciated) assistance of his brother, Will, to run the business end of things, Dr. Kellogg turned the Whites’ once-modest institution into the grand Battle Creek Sanitarium. Nicknamed the San, this “university of health” would become a world-famous health resort, catering to the rich and famous (including Henry Ford) as well as the truly ill. At the San, Dr. Kellogg would profess and put into practice his long-held philosophy of “biologic living”—that is, the belief that correct eating and drinking, plenty of exercise, hydrotherapy, and the abstinence of tobacco would lead to a healthy mind, body, and spirit.


Corn Flakes loom large in this postcard (94.82.4) showing the packing room at the Kellogg’s plant, about 1935. THF320131

The true origin of corn flakes is difficult to trace, as competing versions of it have been offered by Dr. Kellogg’s wife Ella (whose dedicated assistance was integral to the San’s food operations), his brother Will, other family members, and San employees. All agree, however, that it started with Dr. Kellogg’s correct hypothesis that a grain-based cereal would be easier to digest if the grain’s starch was broken down through a pre-cooking process. (Ironically, nutritionists now agree that easy digestibility is less healthful than the slower-to-digest high-fiber cereals that are so popular today.) Hours of experimentation and a little accidental fermentation finally led to the creation of an easily digestible flaked cereal made of wheat. Patients at the San loved it and mail-order demand (usually by former patients) soon exceeded supply. Dr. Kellogg felt that he had accomplished what he had set out to do.


Recipes for health foods that Dr. J.H. Kellogg served his patients at the San were featured in this 1928 booklet (95.174.22) aimed at the general public. THF17004

But his younger brother Will was far from done. Will saw a raft of competitors scrambling to introduce their own—often very similar—flaked breakfast cereals and making money off of their original idea. Whereas his brother, the doctor, was satisfied with continuing to produce healthy, nutritious foods for his niche group of patients, Will saw an opportunity to market a light, healthy breakfast cereal to a much larger public. After helping his brother rebuild the San following a devastating fire in 1902, he bought the rights to the flaked cereal and struck out on his own.

Will immediately made some changes to the initial cereal his brother was serving at the San. He replaced the wheat with cheap, plentiful, better-tasting corn, and added (to his brother’s horror) malt, sugar, and salt to make the cereal more palatable to the general public. In 1906, Will Kellogg founded the Battle Creek Toasted Corn Flake Company and the cereal we know today as Corn Flakes was born.


A postcard (99.146.41) of the Kellogg’s factory in 1914. THF316221

Will’s business acumen kicked in, as he embraced ever more sophisticated forms of advertising and packaging, as well as the most up-to-date machinery, factory practices, modes of communication, and distribution networks. By adding his signature to the front of each cereal box, he guaranteed the quality of his products to the public while also—once and for all—staking his claim to them. By 1909, the company was producing and shipping 120,000 cases of Corn Flakes every day!


The popularity of dried cereal flakes for breakfast was in part due to improvements in both safe-to-drink milk and electric refrigerators (as shown in this 1925 ad, 2019.0.3.1) to keep the milk cold. THF290841

During Will’s active years of running the company—from 1906 to 1939—Kellogg’s became a national and ultimately global brand. These years also coincided with the growth of self-service grocery stores—in which name brand products and eye-catching packages were key to customer purchasing decisions. The success of Kellogg’s cereals was also aided by improvements in safe, pasteurized milk and the increasing popularity of electric refrigerators to keep the milk fresh.


In 1949, consumers who sent in a Kellogg’s Rice Krispies box top and 15 cents could receive this Snap! cloth doll kit (72.177.618.1). THF300027

Through Will’s leadership, the company continued to embrace new methods of advertising—cereal box coupons and giveaways, catchy jingles and character logos, colorful print ads, recipe booklets, and radio advertising. By 1939, Kellogg’s controlled over 40% of the ready-to-eat cereal business in the United States and over 50% of the business outside the U.S.


The owner of this 1950s U.S.S. Nautilus submarine toy (2015.35.47) remembered sending in 25 cents and a box top from either Kellogg’s Sugar Smacks or Sugar Corn Pops to receive it through the mail. THF183318

After Will stepped down, the company continued the aggressive marketing for which it had long been known. TV commercials and sponsorships replaced those previously on radio. Facing stiff competition from other cereal companies after World War II, Kellogg’s veered from its traditional reputation for healthful cereals and introduced a succession of sugar-loaded cereals for the new Baby Boomer market. Iconic new character logos helped promote them, like Tony the Tiger (introduced with Sugar Frosted Flakes in 1952) and Toucan Sam (introduced with Froot Loops in 1963).


The interest in “natural foods” in the 1970s and 1980s included healthful grains that, ironically, Kellogg’s had initially promoted—like those in the bran cereals featured as ingredients in this circa 1982 recipe booklet (92.256.9). THF296229

For Kellogg’s and other cereal companies, pre-sweetened and classic cereals would dominate the market during the 1950s and 1960s. But, in 1972, following a trend toward more “natural” foods, a little-known company named Pet, Inc., achieved breakout success with its Heartland Natural Cereal. Mainstream cereal companies scrambled to introduce their own versions of “natural” cereals, including Kellogg’s contribution, Country Morning Natural Cereal (1975–80). The trend toward more healthful and nutritious cereals brought Kellogg’s full circle back to its roots and continues to be popular today.


The front of this 1990s Frosted Flakes box (96.34.3.15) both features popular character logo Tony the Tiger and alludes to Kellogg’s sponsorship of NASCAR. In keeping with the times, this pre-sweetened cereal also claims to be fat-free, cholesterol-free, and include nine essential vitamins and minerals. THF302680

Too few people today recall the names of the two Kellogg brothers who started the breakfast revolution with their toasted flake cereal some 120 years ago. But it is impossible to ignore the legacy of their contribution. Through their lifetimes, Dr. J.H. Kellogg promoted healthful living, while his brother, W.K., convinced consumers that breakfast was the most important meal of the day. Meanwhile, the familiar character logos and advertising jingles for which Kellogg’s has long been famous remain in our heads and hearts.

For more reading, see: The Kelloggs: The Battling Brothers of Battle Creek, by Howard Markel (2017) and The Great American Cereal Book: How Breakfast Got Its Crunch, by Marty Gitlin and Topher Ellis (2011).


Donna R. Braden, Senior Curator and Curator of Public Life at The Henry Ford, fondly remembers watching all those Corn Flakes commercials when Kellogg’s sponsored her favorite pre-teen TV show, The Monkees.

entrepreneurship, 20th century, 19th century, Michigan, food, by Donna R. Braden

Keystone Stereograph #149 “Harvesting Celery Blanched by Boards, in Michigan’s Famous Celery Fields, Kalamazoo, Mich. THF 145691

What comes to mind when you think of celery (Apium graveolens L. var. dulce)? The essential ingredient in chicken soup, an attractive tomato drink garnish, a low-calorie and healthy snack (with peanut butter added!), or all of the above? The low-calorie nutritious vegetable (in the same family – Apiaceae -- as the herb, parsley) can also lead you on a journey through local history, consumer demand, patent medicine promotion, and commodity chains that spanned the globe.

The ancient Greeks and Romans harvested seeds from wild celery, also called smallage (Apium graveolens L. var. secalinum). It grew best in temperate climates and in moist soils. The plant stalk and leaves had curative properties and seeds had a strong flavor and scent when dried and when processed into essential oil. Europeans included celery seed into tincture recipes in pharmacopeia and cultivated the crop in gardens by the mid-1600s. Over centuries plant-breeders created celery varieties with taller tastier stalks. Thus, celery shifted from a landrace (a plant evolving in a location over time) to a market garden crop by the mid-19^th century. Celery growers in the Grand Rapids area helped make it an international commodity.


Kalamazoo Celery Company, How to Grow Celery, 1886

The Celery Fields near Grand Rapids, Michigan
Agricultural stories start with land access (or lack thereof).

The introduction and expansion of celery cultivation in west central Michigan began in the decades following removal and confinement of indigenous people. Maps indicate the rapid changes that occurred as lands once tended by the Match-E-Be-Nash-She-Wish Band of Potawatomi became the property of Euro-Americans.


John Farmer published this map in 1831 and marketed it as “The Emigrant’s Guide; or, Pocket Gazetteer of the Surveyed Part of Michigan.” It included “An improved map of the surveyed part of the Territory of Michigan.” THF136462

The wetlands that once sustained indigenous agriculture became a commodity that other entrepreneurs used to build a celery empire. The map that J. H. Young produced in 1835, “The Tourist’s Pocket Map of Michigan,” implies a leisurely pursuit, but instead, developing land into productive farms consumed time and money, and it required brute force. Yet, settlement equated to “progress” and economic growth in the expanding nation and in the territory of Michigan.


J. H. Young, “The Tourist’s Pocket Map of Michigan,” 1835. THF136466

Celery Entrepreneurs
Different individuals, all migrants to the area, receive credit for launching the celery enterprise. George Taylor, a Scottish market gardener, reputedly introduced commercial celery growing in the United States when he settled in Kalamazoo in 1855.

Other individuals, all well-heeled citizens of the area received credit as celery pioneers. Joseph Dunkley, an immigrant from Somersetshire, England, established celery fields by 1866 north of Kalamazoo and began shipping his crop via rail in 1880 to eastern and southern markets. Glenn Douglass Stuart received most acclaim -- “Were the lovers of this esculent herb to have a voice he would be crowned what he is already, ‘The Celery King’.” Stuart arrived from Gowanda, New York, via Oberlin, Ohio, in 1883, and by 1892 his biography in the 1892 Portrait and Biographical Record claimed that his firm (based in celery) employed one-quarter of the Kalamazoo population.


Joseph Dunkley’s nursery business, Kalamazoo, Michigan, “Portrait and Biographical Record of Kalamazoo, Allegan andOttawa Counties” (1892), pg. 935.

Lands further west developed as celery fields later. Celery pioneer George Hudson introduced the crop to Grand Haven around 1878, according to the 1892 history of Ottawa, County, Michigan. Hudson immigrated from Devonshire, England, worked as a market gardener in New York, and a lumberman in Spring Lake before settling down to celery in the Grand Rapids area.

Advertisement of George Hudson, “Historical and Business Compendium of Ottawa County, Michigan” (1892), pg. 30; with information on Mr. Hudson (pgs. 192-193).

Immense fields of celery thrived by 1880, and dominated in celery production to the 1940s, earning two cities on both ends of the celery zone the names “Celery City” (Kalamazoo) and “Celery Center” (Hudsonville).

Laborers in the Fields
While some immigrants received accolades for establishing the industry, other individuals received little recognition for the labor they performed. Families who migrated from The Netherlands did the bulk of the work turning wet soils into fertile celery fields between Kalamazoo and Hudsonville. Stereographs and postcards depict the intense physical labor that farm owners and laborers performed.


Keystone Stereograph #149 “Harvesting Celery Blanched by Boards, in Michigan’s Famous Celery Fields, Kalamazoo, Mich. THF145692

Growing Celery
Before celery growing became concentrated in the area near Grand Rapids, market gardeners raised the spring vegetable and sold it directly to customers in public markets. The May 15, 1849 issue of The Michigan Farmer included growing directions from an English gardener. He advised planting the seeds in January in a greenhouse (and following with additional plantings in February and March to stagger harvests and meet market demand). Then growers should transplant the seedlings to the garden and protect the plant with a “hand glass.” Growers then earthed up the celery, setting the plants in trenches and hilling the soil around them to shield stalks and leaves from the sun. This reduced the acidic taste and stringiness of the stalks.

Such intensive cultivation practices yielded a crop that met the demand of wealthier customers seeking a spring tonic. A speaker explained the advantages of celery to members of the Kalamazoo Agricultural Society in 1850 -- celery was “peculiarly acceptable because it comes when our horticulture has no other fresh supplies to offer us.” The only other vegetables available at the time included potatoes, turnips, and cabbage. Such intensive

After Harvest
Wealthier families displayed the fresh leafy celery stalks in glass vases like this one. The vase held chilled water that helped keep celery stalks fresh during formal dinners. Diners consumed the carefully cultivated stalks raw.


Celery Vase, 1820-1840. THF 168522

The cost of celery declined as mass production and marketing reduced the cost per bunch. This shifted celery from a delicacy to an essential vegetable for a growing non-gardening population.

Celery after harvest, took other forms.


Product Label for Celebrated Celery Sauce by Heinz & Noble, "Put Up Expressly for Family Use," 1871. THF117109

Product marketing often featured larger-than-life products derived from celery.


Heinz wagon with Celery Sauce advertising, circa 1879. THF 117121

Celery, the vegetable grown around Grand Rapids, attracted the attention of health food entrepreneurs like Dr. Vincent C. Price (1832-1914). He purchased Tryabita Celery Food Company in Battle Creek, Michigan, in 1902 and operated it as Price Cereal Food Company. He also produced and marketed Dr. Price’s Wheat Flake Celery Food as essential for the health of vegetarians and the infirm.


Advertising Poster, "Dr. Price's Food, Nature's Food for Man, the Only Wheat Flake Celery Food," circa 1910. THF 96676

Celery growers in the Grand Rapids area helped establish the crop in Sanford, Florida, in 1895. Growers planted in the fall and harvested in the spring. By 1898 they started shipping their crop via refrigerated railcars to northern markets including Philadelphia and New York City. California growers also established celery fields from Kalamazoo stock by the late 1890s, but their harvest reached market during the fall, thus theoretically avoiding direct competition with other growing areas.

Celery did not appear on lists of common garden vegetables because creating a tasty crop required more work than most hobby gardeners wanted to commit to the crop. Thus, celery did not usually appear in photographs or graphic arts that depicted garden baskets laden with potatoes, beets, cabbage, turnips, and other vegetables. This poster from World War I proves an exception, featuring a schoolboy with a healthy bunch of celery in his basket (on the left side, between the onions and the beets).


World War I Poster, "Raised 'Em Myself in my U.S. School Garden," circa 1918. THF112810

As salads became a more common element of American dinners, fresh celery gained more visibility. This advertisement for Heinz vinegar (an essential salad-dressing ingredient) included a bunch of celery, along with another relatively new addition to American dinners, iceberg lettuce (behind the celery and the vinegar bottle).


Advertising Layout Drawing for Heinz Vinegar, 1924. THF292743



Celery reached consumers in packing crates. Storekeepers usually displayed the crop in the crate, as this image of J. F. Ryder’s Market in Maine, shows.

Grower cooperatives helped expand markets during the early 20^th century. The Celery Growers of Michigan existed at least by 1935, the year that growers specified six standard packages for celery. This container was a "square" at the ends (8 inches by 8 inches) and it held celery bunches laid flat that were 10 inches to 18 inches in length.


This “square” packing crate likely came full of celery from the farm operated by Ralph Schut, a descendant of Dutch immigrants in Georgetown Township/Hudsonville, aka “Celery Center.”THF173353

Historically, celery was much more than a garnish in your favorite tomato-juice drink.


Heinz Tomato Juice Advertisement, “Talk About Your Aristocracy!,” circa 1935. THF252238

Why are there more tulips in Holland and the Grand Rapids area today than celery? Growers responded to disease affecting their crops and increased competition reducing their market dominant by concentrating their resources on horticulture. Many celery growers already had green houses and operated nurseries, so they diversified their production by adding bedding plants and flowers to their market crops.

The region’s celery history remains visible through the Celery Flats Interpretive Center in Portage and in celery fields managed by grower-members of the Michigan Celery Cooperative, founded in 1951.

Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.

20th century, 19th century, Michigan, food, by Debra A. Reid, agriculture

What measures do you use to judge whether food is “healthy”? What connections do you see between healthy food and healthy communities? Today the concept of “food security” links nutritious food to individual and community health. This blog features historical resources in the collections of The Henry Ford that help us explore the meaning of “food security.” Many relate to the work of Black agricultural scientist George Washington Carver with Black farm families in and around Tuskegee, Alabama, between the 1890s and 1940s.

What Does "Food Security" Mean to You?
A big meal often symbolizes food security. You can almost smell the roast goose (once preferred to turkey) and taste the fresh apples, oranges and bananas in this centerpiece on a family’s holiday table!


Family Seated at Dining Table for a Holiday Meal, circa 1945. THF98738

But does having a big meal on special occasions mean that a person, a family, or a community is “food secure”?

The Food and Agriculture Organization of the United Nations (FAO) explains that a person is “food secure” if they have regular access to safe and nutritious food in amounts required for normal growth and development and in quantity and calories needed to maintain an active and healthy life.

Students at this South Carolina school all appear healthy. This implies that they have access to a quantity of nutritious food necessary for normal growth. It also implies that they consume it consistently which helped keep them healthy and better able to complete their schoolwork.


School Teacher and Her Students, Pinehurst Tea Plantation, Summerville, South Carolina, circa 1903. THF115900

Historically, many farm families raised much of the food they needed to survive, including meat, vegetables, grains, and fruit. The Mattox family farmed their own land, and they dedicated time and energy to tending their garden and raising their own beans and sweet corn (as pictured in this photograph). Being responsible for your own food supply required careful planning and hard work year-round because families had to grow, process, preserve, and then prepare and consume what they (and their livestock) ate. As long as everything went according to plan, and no disasters arose, a family might be food secure.


Mattox Family Home in Greenfield Village, 1991. THF45319

Many factors led to food insecurity. This indenture for three orphaned children, William (7 yrs old), Dennis (5 yrs old) and Henry (18 months old), specified that they receive “a sufficiency of food.” What did “sufficiency” mean? Consuming calories might provide energy to work, but calories alone did not (and do not) ensure a healthy life. Furthermore, being unfree made these indentured children dependent on someone else who might have other ideas about what “sufficiency of food” meant.


Indenture for "...Colored Children Named William, Dennis & Henry," July 20, 1866. THF8563

Cotton and Food Insecurity
Southern farm families often grew cotton as their cash crop. Farm families could not eat cotton though the seed yielded byproducts used in livestock feed, and oil that became a popular cooking ingredient. Landowners and tenant farmers could strategize how much cotton to grow, and could plant corn to feed their hogs, and could dedicate land for a garden. Yet, many families across the rural South, Black and white alike, farmed cotton, and they received a share of the crop they grew as payment for a year of labor. Owners expected these sharecroppers to focus their energy on the cash crop – cotton - and not spend valuable labor on raising their own food. Instead, families became even more economically insecure by buying inexpensive food on credit.


Picking Cotton, Louisiana, 1883-1900. THF278896

Many sharecroppers and agricultural laborers in the South lived on a diet of meat (pork), meal (cornmeal) and molasses (processed from either sugar cane or sorghum) – the 3M diet. While pork in its many forms (including lard sandwiches) and cornbread with molasses provided much needed calories, the 3M diet did not deliver nutrients needed to maintain health. Niacin deficiencies led to the debilitating disease, pellagra, which afflicted impoverished people across the South and beyond.


Trade Card for Silver Leaf Lard, Swift & Company, 1870-1900. THF225588

Inadequate supplies of food, and diets lacking in nutrients, undermined food security. Racism also undermined access to adequate foods. Graphic arts advertising southern staples often reinforced racist stereotypes rather than reality – that Black women often held positions of authority as Black cooks who prepared meals for others who could afford fresh foods and a varied and nutritious diet.


Advertising Poster, "Old Fashion Molasses," circa 1900. THF8044

Improving rural health required a revolution that reduced the dependency on cotton and increased the types of crops grown for market. George Washington Carver, the first Black American to hold an advanced degree in agricultural science, used his knowledge to try to convince farmers to improve soils to increase cotton yields, but to also raise additional crops such as sweet potatoes and peanuts.


George Washington Carver's Graduation Photo from Iowa State University, 1893. THF214111

George Washington Carver’s Work with Peanuts
Many associate Carver with peanut butter, but his relationship to peanuts far exceeds peanut butter.

A man in Montreal, Canada, secured a U.S. Patent for peanut candy – a paste sweetened with sugar – in 1884. At that time George W. Carver had been living for five years in Kansas working as a cook and laborer. Between 1886 and 1888, after being refused entry into a college in Kansas, Carver homesteaded near Beeler, Kansas.

Alabama, the location of Tuskegee Institute, where Carver went to work in 1896, ranked fourth in peanut production in 1900 behind Virginia, North Carolina, and Georgia. Farmers in these states raised most of the raw product that Northern food processors like H.J. Heinz dry roasted and ground into peanut butter. This Heinz peanut-butter packaging features a blond blue-eyed girl in a grain field holding lilacs. This did not accurately represent southern farm families raising the high-quality crop that Heinz depended on for its “choicest peanuts.”


Trade Card for H.J. Heinz Company, “Mama’s Favorites,” circa 1905. THF215296

As consumer demand for peanut butter increased, production increased. Nutritionists understood the value of peanuts and of peanut butter as an inexpensive source of plant-based protein, fats, minerals and vitamins. Farm families could eat their own home-grown peanuts but could also find a ready market for them.


Women grinding peanuts into peanut butter at Heinz. THF292973

Tuskegee, Alabama was located just north of the peanut-growing region of southeastern Alabama. Carver set about to convince Black landowning farmers in and around Tuskegee to take advantage of the market opportunity. Orchestrating a more complete overhaul of cotton-dependent Alabama agriculture required convincing white landowners to free sharecroppers from requirements to grow only cotton. Others sought a revolution in civil rights through legal means. Even though many criticized the self-help message, families who ate better could channel new-found energy toward securing civil rights and social justice.

Carver appealed to his constituents in writing. He linked concerns about health and nutrition to economic independence in his May 1917 pamphlet, “How to Grow the Peanut.”


Bulletin, How to Grow the Peanut and 105 Ways of Preparing it for Human Consumption, 1917. THF213329


Carver described the peanut as having “limitless possibilities.” The “nuts possess a wider range of food values than other legumes.” THF213331



Carver described 105 ways to prepare the peanut – ground, boiled, roasted, and as a main ingredient in soups, salads, candy, and replacement for chicken, and other meats. THF213335

Crop Innovations
Carver applied his life-long fascination with plants to identify crops in addition to the peanut that had the potential to displace cotton. He used this weeder to collect specimens. He studied their molecular composition, extracted byproducts, and devised new uses for them.


Weeder Used by George Washington Carver at Greenfield Village, 1942; Gift of Henry and Clara Ford. THF152234.

Carver promoted crops through short publications that stressed financial and food security.

Some crops occurred naturally, the wild plum, for instance, which landowning farmers might have on their property but that they undervalued as a food source.


Bulletin, “43 Ways to Save the Wild Plum Crop,” 1917. THF288049



During World War I, Carver promoted crops that Alabama farmers grew, but that could be processed into alternatives to wheat flour. THF290275

During the 1920s, Carver urged farmers to grow even more crops that they could eat, such as sweet potatoes.


How the Farmer Can Save His Sweet Potatoes, 1925. THF37735

During the 1930s, as economic conditions worsened during the Great Depression, Carver published a pamphlet focused on growing the tomato, a vitamin- and mineral-rich food source.


Bulletin, “How to Grow the Tomato and 115 Ways to Prepare it for the Table,” 1936. THF288043

Carver, Food Byproducts, and Food Security  
Carver’s research into plant byproducts and new foods from farm crops caught the attention of Henry Ford.

Carver and Clara and Henry Ford corresponded about topics as practical as gravy made from soy and peanut flour, and as personal as digestive systems.


Letter from George Washington Carver to Clara Ford, March 19, 1940. THF213553

Henry Ford recognized Carver’s inspiration by naming the Nutrition Laboratory in his honor on 21 July 1942.


George Washington Carver and Edsel Ford at the Carver Nutrition Laboratory, Dearborn, Michigan, 1942. THF213823

Peanut Oil: A Byproducts Many Uses
Carver explained that peanut oil (separated from peanut paste) was “one of the best-known vegetable oils.” You can see oil, sitting atop the peanut paste, if you look for “natural peanut butter” at your local grocery store. Food chemists experimented with how to prevent the oil from separating from the ground peanut paste. Preventing separation requires hydrogenation, which changes the chemical composition of unsaturated fats and turns them into saturated fats. Heinz drafted advertisements to promote the new hydrogenated peanut butter to consumers as this example indicates.


At Last! No oil on top. THF292249

The varied uses of peanut oil that Carver promoted increased market opportunities for impoverished farmers which increased their food security. To that end, Carver experimented with peanut oil as a rub to relieve the discomfort that polio patients suffered. While science could not link the peanut oil itself to positive benefits, the process of messaging the oil into the patient reduced pain by manipulating the muscles.


Photographic print, Austin Curtis, George Washington Carver, Henry Ford, Wilbur Donaldson and Frank Campsall Inspect Bottles of Peanut Oil, Tuskegee Institute, March 1938. THF213794

Healthy Communities
Building healthy communities started with individuals but grew through collective effort. Farm families, schools, businesses, church groups, and investors each committed resources to the cause. National intervention furthered local goals. The 1946 National School Lunch Act increased access to good food for all school children, not just those who could help themselves.


Photographic Print, Cafeteria at George Washington Carver School, Richmond Hill, Georgia, circa 1947. THF135671

Debra A. Reid is Curator of Agriculture and the Environment at The Henry Ford.

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