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Every year, The Henry Ford partners with the Industrial Designers Society of America (IDSA) on their International Design Excellence Awards (IDEA). The Henry Ford receives and processes the entries, and then hosts dozens of jurors—including The Henry Ford’s own Vice President of Historical Resources and Chief Curator Marc Greuther. Those products that win become part of the permanent collections of The Henry Ford.

Black tablet computer with keyboard and stand
Google Pixel Slate, IDEA bronze award winner in the consumer technology category, 2019. / THF185319

While asking Greuther and IDSA Executive Director Chris Livaudais about the relationship between the two institutions, we also took the opportunity to ask them about the judging process. In addition, Greuther shared the rationale behind some of his “Curator’s Choice” award picks from previous years.

Do you think the concerns of the IDEA jury have shifted over the years? If so, how?

Chris Livaudais: The IDEA jury rotates each year, but it is always composed of designers who are at the top of their field. In many cases, their work is what drives our profession forward and sets the bench other designers follow. As such, the interests of the jury do tend to shift with current trends or conversations within the industry. Sustainability and circular design are huge areas of interest right now, for example. To counter this, IDEA uses the same core judging criteria [see box below] each year. This consistency helps keep things rigorous, while still providing a little room for interpretation and influence from current forces impacting design.

 IDEA Judging Criteria
Design Innovation: How new is the product or service? What critical problem is it solving? How clever is the solution? Does it advance a product category?

Benefit to User: How are users’ lives improved through this design? Can they accomplish things not previously possible?

Benefit to Client/Brand: What is the business impact of this design? How has leveraging design proven to be a key market differentiator?

Benefit to Society: Does the solution consider social and cultural factors? Is it designed/manufactured with sustainable methods/materials?

Appropriate Aesthetics: Does the form of the design adequately relate to its use/function? Are the colors/materials/finishes used befitting its purpose?


From your perspective, what are IDSA jurors looking for?

Marc Greuther: I think over time, I’ve seen two distinct lenses that get played out in the jurying process. One is rooted in “good design is good business” and responsibility. So it’s about utility, user interface, user experience. It’s about effectiveness, about durability. It’s about the use of appropriate materials.

The other has got much more to do with industrial design as a discipline and a certain kind of design purity, and it gets to how well-finished something is. Where are the part lines on there? How do dissimilar materials join in a way that’s pleasing? If you’re in the wrong mindset, you can start looking at it as being incredibly fussy and overly judgmental, but it’s really the design discipline’s roots in craft.

Gloves that are half yellow and half orange on back and gray with white pattern of circles or gears on palms
NordicPul: all-weather women's work gloves, IDEA bronze award winner in the student designs category, 2010. / THF154924

Part of what IDSA’s done well is put together a jury that has a wide range of backgrounds. People who know about assistive technology, the medical arena, gamers, and all the rest of it. That’s part of the secret of its effectiveness—ensuring that such a wide range has got a presence.

How do you approach the Curator’s Choice?

Marc Greuther: I’ve never tried to take it on as a kind of contrarian, but I’ve definitely seen things where I’ve felt like, “Holy cow, that’s been disregarded or knocked out of the spotlight for pretty poor reasons, and it needs to be rendered visible.”

I have the great advantage of not having to ask permission for the ones I award. I just try to ensure that my winners are thinking about the use of good materials and the appropriate deployment of objects: their sustainability, their usability, their understandability. It’s an interesting motley crew of things.

IDEA Curator’s Choice Award Selections


Hydropack Self-Hydrating Drink Pouch


Dark-skinned child in t-shirt holds a packet containing pink liquid to mouth
Photo courtesy Hydration Technology Innovations LLC

Year: 2011
Description: Water-filtering pouch that becomes a flavored drink rich in electrolytes
Designed by: HTI Water

Why Greuther picked it: “This was for use in disaster situations to purify water. It hadn’t been given the recognition I thought it deserved. There were some designers who said it wasn’t designed. That, to me, was of interest, because sometimes you don’t need to design any more. Why? It was that notion of design almost getting out of the way. It’s about exercising restraint. Less is better in this instance.”

EzyStove

Dark-skinned woman in black-and-white zebra print dress and headwrap stirs a pot over a portable stove in front of a wall of reeds or sticks
Photo courtesy of McKinsey Design

Year: 2012
Description: Wood-burning stove for use in developing countries as a replacement for cooking over an open fire
Designed by: Ergonomidesign, Mårten Andrén, Håkan Bergkvist, Jonas Dolk, August Michael, Stefan Strandberg and Elisabeth Ramel-Wåhrberg for Creative Entrepreneur Solutions

Why Greuther picked it: “This was about cleaner, more efficient use of existing resources in places where people would be improvising all manner of ways of cooking or heating. It wasn’t trying to be the complete solution. It was partially reliant on charity and the local skills of the users. I liked that it seemed hackable and that people could bootleg this thing. It was about effecting change.”

Sonos SUB


Square black device with gray-rimmed rectangular cutout in middle
Photo by Dave Lauridsen

Year: 2013
Description: Wireless subwoofer
Designed by: Mieko Kusano and Rob Lambourne of Sonos Inc., and Wai-Loong Lim of Y Studios LLC for Sonos Inc.

Why Greuther picked it: “Sonos had committed themselves to backwards compatibility, and they were building things that had enough redundancy in them that new functionality could play out in them. The SUB sounds really good. It’s a very enigmatic looking thing, and it was designed to work with their earliest equipment. It’s got kind of a Kubrick-like quality to it.”

Pillpack

White box with text label on side and labeled packet extending from top
Photo courtesy of Pillpack

Year: 2014
Description: Delivery and management service for people with multiple medications
Designed by: TJ Parker and Elliot Cohen of PillPack, and Jennifer Sarich-Harvey, Sophy Lee, Katherine Londergan and Gen Suzuki of IDEO

Why Greuther picked it: “This is rooted in my sense that as medications have proliferated as conditions become treatable in one way or another, the complexities of managing those medications almost exponentially increase, and the chances of missing a dose or peculiar interactions increase as well. This was a way of managing that complexity. It’s almost infrastructural.”

Flip Reel by Squiddies

Gray and blue plastic item shaped like a camera lens
Photo courtesy of Tiller Design

Year: 2015
Description: Handline fishing reel
Designed by: Brandon Liew, Robert Tiller and Lisa Gyecsek of Tiller Design for Squiddies Pty. Ltd.

Why Greuther picked it: “This was an interesting use of new materials. It was very minimal. The irony for me is that I don’t fish. I’ve never fished. I never intend to. But I did like the idea that this was something that could be easily pocketed, casually used. I like that notion of design that just slips into its place, because it’s so usable and so readily apparent in its usage.”

SNOO

Bassinet with hairpin metal legs, wooden base, and clear mesh sides
Photo by Travis Rathbone

Year: 2018
Description: Robotic bassinet
Designed by: Yves Béhar, Qin Li, Michelle Dawson and fuseproject design team, and Dr. Harvey Karp of Happiest Baby

Why Greuther picked it: “It’s a beautiful object. Part of what I liked about it was that it was robotic. When you look at robotics from a cultural standpoint, it’s almost always very threatening. This is robotic technology, but it’s designed to take care of newborns, something incredibly vulnerable, so the robotic element is appropriately stated and deeply camouflaged. I thought that was an interesting kind of paradox.”


Bernie Brooks is Collections Specialist at The Henry Ford. This post was adapted from an article first published in the June–December 2020 issue of The Henry Ford Magazine.

International Design Excellence Awards, #Behind The Scenes @ The Henry Ford, The Henry Ford Magazine, by Bernie Brooks, design

Every year in the spring, the boxes begin to arrive from all over the world. Just a few at first…. Then more and more, day after day. They are carted from the loading dock down a long hallway and into The Henry Ford’s Main Storage Building. There, they will fill dozens of shelves and tables. In each, a product: computers and smartphones, sporting goods and medical supplies, appliances and tools, all manner of things solving all manner of problems.

Gray fabric-covered goggles with closure, pictured with box and oval-shaped accessory
Google "Daydream View" virtual reality headset, IDEA gold award winner in the consumer technology category, 2017. / THF174007

These are finalists in the Industrial Designers Society of America’s International Design Excellence Awards (known as IDSA and IDEA, respectively). Over the next several weeks, museum staff will process and sort them into 19 categories ranging from Automotive & Transportation and Service Design to Social Impact. Eventually, 41 esteemed jurors—representing a microcosm of the wide-ranging practices and interests of the industrial design community—descend upon the entries. The best will be declared winners and accessioned into The Henry Ford’s permanent collection, as they have been since 2010.

This ongoing partnership was the result of a 2009 meeting former Chief Historian Christian Øverland and current Vice President of Historical Resources and Chief Curator Marc Greuther from The Henry Ford took with Clive Roux, IDSA’s executive director at the time. At the meeting, Øverland and Greuther pitched the idea that there could be a relationship between The Henry Ford and IDSA based on the latter’s yearly IDEA judging process. The storied professional association agreed. Greuther was asked to select the recipient of a Curator’s Choice Award each year and was eventually given a spot on the jury.

Portrait of man in black leather jacket sitting in workshop with window behind him
The Henry Ford’s Vice President of Historical Resources and Chief Curator Marc Greuther. / Photo by Roy Ritchie.

Below, Marc Greuther and IDSA’s current executive director, Chris Livaudais, answer some questions. We talked to Greuther about The Henry Ford’s relationship with IDSA, IDEA, and curating through the eyes of designers. Livaudais provides his own perspective on IDSA’s partnership with The Henry Ford, how IDSA helps to promote sustainability in industrial design, and more.

Circular portrait of man's head and shoulders in dark frame
IDSA’s Executive Director Chris Livaudais.

Why did The Henry Ford’s relationship with IDSA come about?

Marc Greuther: It partly came about because of a deeper institutional interest in design. That heightened a lot in the ‘80s under [former president of The Henry Ford] Harold Skramstad, who’d done work with the Eames Office. There was a deeper sense that The Henry Ford had good design holdings that got to the origins of the industrial design profession—and we wanted to continue building those collections.

I think a lot of how I’d looked at it at the time related to the proliferation of designers and design in everyday life. I wanted to ensure that we could stay current but also work more closely with designers, partly to get their take on things but also to make them aware of us as a resource. Unlike many museums, we didn’t just collect spectacular things to put on a plinth. We were quite eager to collect prototypical material and process-related material. It could be drawings, sketches, false starts, dead ends. We were aware that designers could look at that and it would be useful.

Silver and white comma-shaped device, coin battery, and cardboard and plastic blister packaging containing text
Starkey Laboratories S Series behind-the-ear hearing aid, IDEA silver award winner in the medical & scientific products category, 2010. / THF166375

It was based on real mutual benefit. Because design is a discipline that touches people’s lives, IDSA was interested in being more visible, so their work was better understood. Industrial design for many companies was still seen as a styling exercise. But the design discipline had evolved to a point where, no, there’s human factors—the benefits of technologies can be rendered in more usable ways if people’s needs are being better anticipated. Designers are intermediaries for those kinds of processes.

How has the partnership with The Henry Ford benefited IDSA?

Chris Livaudais: IDEA [celebrated] its 40-year anniversary [in 2020], making it one of the oldest design awards competitions around. Our collaboration with The Henry Ford provides an additional level of credibility to the program and helps preserve the legacy of design’s impact on our society. All winning IDEA products can be entered into the museum’s permanent collection, so this is a unique and huge incentive for designers to enter their work into the competition.

White rectangular device with a smiley face and two cords, one white and one black
Model of "Pico - The Projector Camera," IDEA bronze award winner in the student designs category, 2010. / THF171351

How does the IDSA collaboration relate to and benefit The Henry Ford’s mission and collections?

Marc Greuther: We’ve been able to acquire items that we might not necessarily know about—because of the markets they serve—or even be able to encounter. I think if we can build our collections in a literal sense, we’re always going to be able to get things out in front of the public that serve our mission to inspire people through America’s traditions of ingenuity, resourcefulness, and innovation.

The vast majority of the designers we’ve met are interested in the design discipline as a way of making the world a better place. And that’s a good subtext for our mission. We’re not simply trying to document new or novel things; we’re looking at the deployment of human creativity and imagination.

White container with red "X" brace pattern and black handle; accessories pictured next to it
Stone Cold Systems ice-less vaccine refrigerator, IDEA bronze award winner in the social impact design category, 2018. You can get two curatorial perspectives about this artifact here. / THF185488

One of the jurors once said that one of the things he loves about going to the IDSA conference is that you’re hanging out with optimists. I think that’s another slant on our mission, which is optimistic. It’s that sense that things can be improved. I think that’s one of the best readings of how Henry Ford collected for the institution and how we’ve built off that.

Collecting via IDEA seems to create the potential for incredible contrast between the totally new and untested and the iconic artifacts already in the collection. It allows us to play with that edge, because we’re doing it through an industrial designer’s eyes. That’s why I value some of the earlier smartphones and gadgetry that have come in. You look at it and think, “Wow, I wouldn’t collect that now. That’s such a flash in the pan.” And it’s a good job that I didn’t collect it then with a future perspective of my own, because I would’ve been wrong. But it was the best guess of an industrial designer, and that has value.

Compact wheeled vacuum pictured with a box and many accessories
LG Electronics "CordZero C5" cordless canister vacuum cleaner, IDEA bronze award winner in the home & bath category, 2015. / THF176286

One of the first exhibits I enjoyed at The Henry Ford when I first visited in 1986 was called Yesterday’s Tomorrows. It was all about past views of what the future would be like. That applies to some of the IDSA materials we’ve got. It’s that notion of “Journalism is the first draft of history,” right? It’s going to get superseded pretty quick, but it’s still got value. Our IDSA collections are the first draft of an industrial designer’s sense of what’s important.

When you’re talking about an institution that has the kind of collections that The Henry Ford has, the relationship with IDSA is an incredible asset. In 10 years, if one IDEA award winner is a huge success, the museum might have the prototype already.

Marc Greuther: Or we might have the very first production model. It gets to the fact that the institution is obviously very much wanting to see things through a lens of innovation, and innovation takes place across all of our collections, but it’s apparent in some more than others, simply because of the nature of what’s going on technologically in the world.

It is interesting to think about how IDEA has grown collections that seem incredibly workaday. If you think about the impact of ergonomics and human factors research into the design of handles for ladles and traditional kitchen utensils, that grows our collection in those areas that seem utterly everyday. That’s where design is an interesting discipline. New materials come along, or new knowledge about the way the body works or doesn’t work. All the work that’s been done by companies like OXO Good Grips is deeply informed by research into arthritis and rheumatism, and just the sheer inappropriateness of so many everyday utensil designs.

Sleek black plastic and silver metal device with folded instruction sheet
OXO SteeL CorkPull, IDEA bronze award winner in the home furnishings category, 2010. / THF166376

As someone who’s been on the jury for many years now, you get these things that come up—brand-spanking-new, out-of-the-box office concepts—and you’ll look at it and say, “Yeah, OK. I saw that in a Robert Propst drawing from 1962.” It’s good to be able to wield that historical perspective and say, “Hey, you know what? That’s been noticed before, and this is how it played out.”

How does IDSA hope to promote the continued growth of sustainable design practices going forward?

Chris Livaudais: IDSA has long been active in promoting responsible and sustainable design practices to the design community. In 2014, for example, we supported the development and distribution of Okala Practitioner, a comprehensive resource for designers on materials and best practices related to the ecological impact and footprint of a given product or service. We also have an Ecodesign special interest section, which allows subject matter experts in this space to connect and generate content for publication throughout IDSA’s networks. It is very important for us as a professional association to advocate for this topic and to show that having responsibly designed products can in fact be positive for our planet, the people who use the products and the bottom line of the business.


Bernie Brooks is Collections Specialist at The Henry Ford. This post was adapted from an article first published in the June–December 2020 issue of The Henry Ford Magazine.

International Design Excellence Awards, The Henry Ford Magazine, design, by Bernie Brooks, #Behind The Scenes @ The Henry Ford

Person standing in waders in water holds oysters in their gloved handsheir

Photo courtesy Rappahannock Oyster Co.

As early as 1920, Chesapeake Bay’s seemingly limitless oyster population had been diminished by up to one-third, both by overharvesting and by habitat destruction caused by siltation and dredging. By 2001, the harmful effects of pollution and disease had taken their toll, and the bay’s native Virginica oysters dwindled to less than 1% of their historic numbers. The bay had all but collapsed.

It was under these conditions that cousins Ryan and Travis Croxton decided to revitalize their family’s historic oyster farm, Rappahannock Oyster Co. Founded in 1899 by their great-grandfather, James Croxton, on Virginia’s Rappahannock River, the company wasn’t much more than mud by the time the cousins took over the leases in 2001. But in that rich tideland, the cousins saw an opportunity to salvage a family legacy and renew their community.

Two men wearing boots, khakis/jeans, and t-shirts sit with their legs dangling off a dock with a wooden building in the background
Cousins Travis (left) and Ryan Croxton have transformed their great-grandfather’s oyster farm, Rappahannock Oyster Co., into a model of sustainability that is practicing food production methods that are healthier for the consumer, the Chesapeake Bay they call home and the native oyster they are 100% committed to preserving. / Photo courtesy Rappahannock Oyster Co.

Because they were starting from the mud up, the cousins were able to develop sustainable new methods that not only produce the highest-quality shellfish but also contribute to the health of the bay and repopulation of its aquatic life.

“Aquacultured oysters are a win-win for everybody—the farmer, the waters, the consumer that gets a better product,” said Travis Croxton, whose off-bottom method of growing oysters in wire cages not only protects the oysters but also allows them to reproduce naturally—a vital factor in restoring native oyster populations. And because oysters feed on excess nutrients in the water, their presence also helps keep the bay clean, as well as helping native grasses and other sea creatures to proliferate.

Infographic with text and numbers
The number of oysters harvested in the Chesapeake Bay has grown wildly in the last two decades.

Perhaps the most satisfying thing for the cousins has been the ability to provide an opportunity to work, grow, and live in what has been a depressed rural economy. “Too often, rural communities such as ours lose promising talent as people look elsewhere due to lack of opportunity,” said Croxton. “We’re proud that our employees have a reason to stay.”

Man in blue t-shirt, baseball cap, gloves, and overalls stands in front of baskets of oysters in a workroom as another man looks on
Photo courtesy Rappahannock Oyster Co.

By 2004, Rappahannock had developed a thriving wholesale business. Now with their tasting room, Merroir, four stand-alone oyster bars from Washington, DC, to Los Angeles, California, and a restaurant, Rappahannock, in Richmond, Virginia, the cousins are able to share their oysters and their dedication to “good people doing great things.”

When we checked in during spring 2020, owner Travis Croxton didn’t deny that it had been tough for Rappahannock Oyster since the COVID-19 pandemic had hit. He and cousin Ryan Croxton had to furlough hundreds of employees at their oyster company and restaurants. But, as Travis Croxton said, “You have to perform a hard pivot and await what the future may hold.” Rappahannock quickly set up an employee relief fund for those in need and shifted their restaurants to solely curbside pickup/takeout. On the oyster company side, they had to make additional hard pivots, focusing mostly on internet sales (which Travis Croxton said have greatly increased) and designing completely new business models, which included working with vineyards and breweries to sell 25-count bags of their oysters on consignment on weekends. 

Black-and-white photo of a man wearing shorts, a short-sleeved button down shirt, and a hat walks across a beach made of oyster shells
In 1899, James Croxton, great-grandfather of Travis and Ryan Croxton, laid claim to two acres of Rappahannock River bottom for the purpose of growing oysters. / Photo courtesy Rappahannock Oyster Co.

Despite these challenges, by trying to sustain nature, not tame it, the Croxtons have carried on their great-grandfather’s legacy, this time on a foundation of sustainability.


This post is adapted from “Sustainability at Stake,” an article written by Linda Engelsiepen for the June–December 2020 issue of The Henry Ford Magazine.

entrepreneurship, nature, environmentalism, agriculture, farms and farming, food, by Linda Engelsiepen, The Henry Ford Magazine

Great Lakes Brewing Co. has been around for more than 30 years, brewing award-winning craft beer in Cleveland’s Ohio City neighborhood. Its founders, brothers Daniel and Patrick Conway, focused on sustainability from the start by renovating the 19th-century buildings that house their brewery and brewpub.

By the early 2000s, they’d also decided they wanted to do more for their community, the environment, and the health and well-being of their workers. “We view business as a force for good in our communities,” said Daniel Conway. “Our role is essentially one of stewardship.”

Man in baseball cap and green t-shirt holds up grabber and trash bag while standing on concrete steps with trees and grass on either side
A Brewing Good community clean-up effort by Great Lakes Brewing Co. / Photo courtesy Great Lakes Brewing Co.

The brothers have developed a triple bottom line business model that addresses profit, people, and planet, with initiatives that include water stewardship, renewable and clean energy, and inclusive economic growth.

An early adopter in the local food movement, the company established its own farm, Pint Size Farm, in collaboration with Hale Farm and Village in 2008 to supply its brewpub, and in 2010 co-founded Ohio City Farm, one of the largest urban farms in the United States (learn more about these two farms here). The solar panels on their brewery offset 13 tons of carbon dioxide emissions annually—a widget on their website shows how much beer is brewed using solar energy. And by inviting employees to become owners through an employee stock program, the company allows everyone a stake in its sustainability.

Several people work on a farm plot with a city skyline in the background
Ohio City Farm, co-founded by Great Lakes Brewing Co. / Photo courtesy Great Lakes Brewing Co.

Great Lakes’ Brewing Good giving program also commits a percentage of company sales back to the community through initiatives that preserve history, advocate environmentalism, and focus on critical needs in the local area. The company’s nonprofit Burning River Foundation, which annually hosts the Great Lakes Burning River Fest, strives to maintain and celebrate the vitality of the region’s freshwater resources. “Burning River,” also the name of a Great Lakes Brewing Co. pale ale, references a particular incident: the Cuyahoga River fire of 1969, in which an oil slick on the heavily polluted river caught fire and caused damage in the six figures. The incident sparked further outrage and interest in environmentalism, driving significant policy changes for the Cleveland area and beyond.

While the COVID-19 pandemic forced Great Lakes Brewing Co. to close its brewpub temporarily, beer continued to be brewed and to flow through the local distribution footprint and to-go service. Beers such as the 107 IPA and Siren Shores Passion Fruit Saison, the first employee team recipe ever created on Great Lakes Brewing’s Small Batch Pilot System, debuted in spring 2020. Social media channels continued to keep the community in the know on what Great Lakes was up to, from its Hop College going online and posting video tutorials and sessions on Facebook, to owner Daniel Conway’s heartfelt request to join him in supporting the Race for Relief fundraiser benefiting the Society of St. Vincent de Paul Cleveland hunger centers.

Infographic with text and numbers
Statistics on Great Lakes Brewing Co.’s sustainability efforts as of mid-2020.

The Conway brothers have long had an understanding of how each part of their business ecosystem feeds into the next. By continuing to innovate new strategies of sustainability, they’ve led by example and helped to revive both an industry and their community.


This post is adapted from “Sustainability at Stake,” an article written by Linda Engelsiepen for the June–December 2020 issue of The Henry Ford Magazine.

entrepreneurship, COVID 19 impact, farms and farming, food, by Linda Engelsiepen, The Henry Ford Magazine, environmentalism, beverages

Woman and man stand calf-deep in water, peering down, with beach/rocks visible behind them

Trained scientist Rachel Carson and wildlife artist Bob Hines conduct research off the Atlantic coast in the early 1950s. The two formed an extraordinary partnership, which brought awareness of nature and conservation to the forefront. / Photo courtesy U.S. Fish and Wildlife Service / public domain

We live in an era where environmental sustainability, social responsibility, and renewable resources are keywords for how to live our lives and operate our businesses.

But it wasn’t always this way. In the early 1960s, writer and biologist Rachel Carson was one of the lone voices sounding the alarm that the rapid, destructive changes we were making to our own environment were having disastrous consequences.

With her groundbreaking 1962 book Silent Spring, which exposed the damage caused by indiscriminate use of pesticides manufactured by powerful chemical companies, Carson showed that she was a scientist motivated by a sense of responsibility to serve the best interests of the wider community. Carson’s eloquence reminded us that we are all part of a delicately balanced ecosystem, and by destroying any piece of it, we risk destroying the whole system. It would become unsustainable.

Black-and-white photo of woman holding book in front of bookshelves
Rachel Carson holding a copy of Silent Spring in June 1963. / THF147928, detail

Thanks to Carson’s passion and perseverance, a movement of ecological awareness was born. Her work is credited with giving birth to the modern-day environmental movement. Other direct results were the banning of the pesticide DDT and the creation of the U.S. Environmental Protection Agency.

In an era of “living better through chemicals,” Rachel Carson was a changemaker who brought our awareness to the effects we had on our environment. But she also knew that we could be part of the solution. One way people carry on her legacy today is by acting as citizen scientists.

While Rachel Carson was a trained scientist and biologist working toward the greater good, a citizen scientist is a nonscientist who works with the scientific community to affect positive change. By paying attention to our environment and taking an interest in the science behind sustainability, we all can make a difference. Here are some ways you can become involved yourself.

Image of two-story house with graphic circle, half peach and half blue, with white lines behind it

At Home

It was a friend of Rachel Carson who raised an alarm about bird die-offs in her backyard and prompted Carson to write Silent Spring—proof that big change can start small. Here are a couple of ideas worth considering in your sustainability quest at home.

  • Join the annual Great Backyard Bird Count at birdcount.org. The count is a great way to get kids involved with nature.
  • Use your smartphone to help scientists gather data on animal populations. You can count Costa Rican wildcats at Instant Wild (instantwild.zsl.org) or share observations on your local wildlife at iNaturalist.org.


Image of tomato with graphic circle, half peach and half blue, with white lines behind it

In Your Community

Look for opportunities for neighborhood involvement—you’ll stay socially connected and help your community at the same time.

  • Use resources like greenamerica.org to find and support businesses and brands that are striving toward sustainability.
  • Start a community garden. It’s a great way to shift away from packaged, processed foods and to get to know your neighbors. National Garden Clubs (gardenclub.org) helps coordinate the interests and activities of state and local garden clubs in the U.S. and abroad.
  • Participate in crowdsourced data gathering like noisetube.net, which measures noise pollution, or createlab.org, which trains artificial intelligence to identify smoke emissions.


Image of recycling triangle symbol with graphic circle, half peach and half blue, with white lines behind it

In Your Workplace

If you are motivated to make a difference, become an advocate for sustainability and social change within your company. Going green is a differentiator that gives businesses a leg up on recruiting and marketing.

  • Recycle office waste, implement inventory controls (which prevent unnecessary purchases and wasteful spending), or research tax credits for becoming energy efficient at energy.gov, the website of the U.S. Department of Energy.
  • Let your company’s unused computing power contribute to scientific research projects at scienceunited.org.


You can find even more inspiration to take action by browsing our website for artifacts related to Rachel Carson, artifacts related to environmentalism, and blog posts related to environmentalism.


This post is adapted from “Sustainability at Stake,” an article written by Linda Engelsiepen for the June–December 2020 issue of The Henry Ford Magazine.

Rachel Carson, women's history, The Henry Ford Magazine, nature, home life, environmentalism, by Linda Engelsiepen

Red wooden building among other buildings by a pond
Tripp Sawmill in Greenfield Village. / THF1880

Visit the Liberty Craftworks district in Greenfield Village, and a red structure stands out at the far end of the pond. That’s the Tripp Sawmill, which once operated in Tipton, Michigan, in the mid-1800s, under the ownership of Rev. Henry Tripp and his family.

“It’s an interesting example of a logical, sequential, flowing process,” Marc Greuther, vice president of historical resources and chief curator at The Henry Ford, said of the sawmill. “It’s not a stretch to think of the building as a kind of machine, if you will, a single-purpose machine that is quite refined.”

Black-and-white photo of man working next to very large tree trunk mounted on a machine in a wooden building
A Man Working in the Tripp Sawmill in Greenfield Village, June 15, 1936. / THF277109

The sawmill was built and run solely by the Tripp family, tailored to the needs of the surrounding community. Tipton, an early American startup of sorts, was not necessarily looking for a large-scale logging operation in its midst. Instead, it needed a self-contained, functioning sawmill that could cut and process lumber from the area’s felled trees. It most likely operated only during the winter months, when residents could easily move felled trees from their properties across the frozen ground. “The Tripps were quite adept at figuring out how to start a business and find a niche,” said Greuther. “They were venturesome, entrepreneurial, and had that can-do attitude.”

Black-and-white photo of a wooden building with a sloped roof
The Tripp Sawmill on its original site in Tipton, Michigan. / THF243590

While many such sawmills in the United States at the time were water-powered, especially those started in newly founded communities, the Tripp Sawmill was powered by steam from the outset—finely tuned and aligned to the resources within its vicinity. A well, for example, was on-site. The mill collected and used rainwater. Its boiler was fueled with waste wood and sawdust from the mill’s operation. “The mill exemplifies a judicious use of resources and technology and human personnel and output all working together,” said Greuther.

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by Jennifer LaForce, The Henry Ford Magazine, Michigan, manufacturing, Greenfield Village buildings, Greenfield Village

Everyday objects are more than just things. Ultimately, they are about people—and about community. As humans, we need a sense of belonging—it’s what connects us to each other and to the larger world.

While our individual strengths are important, they are even stronger when joined within a common goal and purpose. Ordinary objects—like a bucket, hardware display, piano, blouse, and computer—might attract little notice. Yet they reflect larger stories of community that engage, unite, and inspire.

Everyday objects. Rich stories.

Fire Bucket, 1803


Tall, narrow, black leather bucket with a handle, with writing and decoration on side
THF166604

Community was once defined by geographic location and close patterns of human interaction—and, as this 1803 fire bucket shows, often involved collective action. In the event of a fire, people formed a bucket brigade to come to each other’s aid.

L. Miller & Son Store Display of Snips, Planes, Plumb Bobs, and Measuring Tools, 1923–1928


Display case containing a variety of tools hung against a green background
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Tools and hardware from Louis Miller’s Chicago store provide a lens into an Eastern European immigrant community of the 1920s. To make it easier for customers who did not speak English, Miller showcased his store’s stock in an extensive wall display. His customers simply pointed to the item they wished to buy.

Piano, Used at Club Harlem, Detroit, Michigan, 1934


Beige upright piano and piano bench
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This unassuming little piano belies its jazzy past at Club Harlem in Detroit’s Paradise Valley. Racial discrimination had sequestered the city’s Black population into a tight-knit, vibrant community where Black-owned businesses dotted the streets. Paradise Valley—with its clubs, theaters, and dance halls—became Detroit’s major entertainment spot in the 1930s and 1940s.

Blouse, Made for Farm or Factory Workers During WWII, circa 1943


Short-sleeved blue button-down shirt
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This unpretentious work blouse reveals a powerful World War II story of community. As men left to join the military, women heeded the call to “do the job he left behind,” working in factories to produce planes, jeeps, and tanks. They helped win the war.

Google Pixel Slate, 2018–2019


Tablet computer with keyboard and monitor propped up on stand
THF185319

Computers and the internet have offered new—and increasingly complex—layers of virtual community. No longer bound by physical proximity, communities form online and cover the globe.


Jeanine Head Miller is Curator of Domestic Life at The Henry Ford. This post was adapted from an article first published in the January–May 2021 issue of The Henry Ford Magazine.

The Henry Ford Magazine, by Jeanine Head Miller

Arch-shaped red clock with small face in center
Arch Alarm Clock, Designed by Michael Graves, 1999 / THF179673


In 2019, The Henry Ford acquired Michael Graves Design’s extensive product design archive as part of its permanent collection—more than 2,500 objects in total. The Michael Graves Design archive consists of finished products, models, prototypes, and production samples representing partnerships with Alessi, Target, Stryker, Disney, Steuben, Swid Powell, Sunar, Lenox, Dansk, Duravit, and Dornbracht, among others.

“In its entirety, the Michael Graves Design product archive tells a 39-year history of art, culture, and commerce, along with countless stories about the power of design,” said Patricia Mooradian, president and CEO of The Henry Ford. “We are honored that the team chose The Henry Ford as the location to house this collection that shows that everyday products can be designed with both purpose and playfulness.”

Dome-shaped silver teakettle with blue handle on one side and spout on other side topped with a red whistle
This coach's whistle teakettle was designed by Michael Graves for Target in 1999. / THF179699

Graves’ first designs for Target debuted in 1999. The collaboration eventually brought over 2,000 products to market across 20 categories, including kitchen electrics, gadgets, cleaning supplies, home décor, and storage and organization. This groundbreaking 15-year partnership with Target transformed mass-merchandising strategies, elevated consumers’ expectations for design, and made Target a design destination.

In addition to high-end client relationships, Michael Graves Design’s revolutionary approach to common home products, known as “Art of the Everyday Object,” solidified it as a pioneer in the contemporary design industry.

Semi-opaque white plastic toilet brush and holder with blue sticker on receptacle and blue handle on brush
Toilet brush designed by Michael Graves. / THF179683

“Michael Graves and his designers performed a kind of design alchemy, transforming often humble things—thousands of them—into objects of delight, humor, and elegance,” said Marc Greuther, vice president, historical resources and chief curator at The Henry Ford. “He showed that seeming near-opposites, such as practicality, whimsy, affordability, decoration, and modernity, could actually coexist—and move swiftly off the shelves of everyday retailers.”

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home life, shopping, design, The Henry Ford Magazine, by Jennifer LaForce, Henry Ford Museum

Page with large printed text "I WILL LISTEN AND TAKE ACTION"

Protest Poster, "I Will Listen and Take Action," 2020 / THF610765

In every issue of The Henry Ford Magazine, staff from The Henry Ford suggest books, podcasts, apps, television shows, and websites that have caught their eye (or ear). For the January–May 2021 issue, the selections reflected the issue’s theme of “connecting with community,” with our staff interpreting this theme through the lenses of social activism, social justice and injustice, and diversity. Check out our picks below.

No! My First Book of Protest by Julie Merberg and illustrated by Molly Egan


Book cover with black starry background and hands holding a sign, rattle, pacifier, and sippy cup; also contains text

I remember sitting on my mom’s lap reading my childhood favorite, Dr. Seuss’ Yertle the Turtle. Today, I appreciate how books for the youngest readers distill complex stories into compelling images and clear, action-oriented ideas.

My latest read is No! My First Book of Protest. Little ones will enjoy saying “No, No!” with each activist. They will learn that a “No!” followed up with collective action can change the world.

Many social innovators featured on these pages have a home in our collections, programs, and exhibits, including Frederick Douglass, Alice Paul, and Rosa Parks. Judith Heumann, a disability rights activist, is someone I knew less about and was glad to discover. Greta Thunberg has influenced some of our recent collecting, including signs made by students for the climate marches of 2019–2020.

I hope all of us take this book’s message to heart: “Great people made big changes when they said ‘No, No!’ Someday you can protest too (when you’ve had time to grow).”

--Cynthia Jones, Director, Museum Experiences & Engagement

Make Change: How to Fight Injustice, Dismantle Systemic Oppression, and Own Our Future by Shaun King and Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi


Book standing up on two identical books; contains blue and black text on an orange-and-pink graphic background

The COVID-19 quarantine has allowed me to spend time with family and revisit some of my favorite stress-relieving hobbies, like guitar and Chinese martial arts. But the current political climate has stirred my inner community activist.

Friends recommended the following books to me: Shaun King’s Make Change along with Stamped: Racism, Antiracism, and You. Both reads are very timely and offer insights to solutions and alternatives during this wake-up call for racial and social reform in America.

--Brent Embry, Senior Graphic Designer

black-ish, ABC-TV

This American TV sitcom series chronicles the complexities of raising an upper-middle-class Black family in Los Angeles’ white suburbia. While rooted in comedy, the show addresses hard-hitting cultural and social topics that Black Americans face on a daily basis. It is presented in a way that doesn’t lose its significance and provides multiple vantage points on Black culture.

I find the show to be very timely and poignant during a time when an overconsumption of political news can be discouraging.

--Anita Davis, Program Manager, Corporate Professional Development

Driving the Green Book, Macmillan Podcasts

Image with text and hazy car headlights seen through darkness and rain

The Negro Motorist Green Book has been at the forefront of the cultural psyche for the last three years, but the Macmillan podcast, Driving the Green Book, brilliantly journeys into its roots, from the Underground Railroad to firsthand accounts of racism today, by highlighting Black female entrepreneurship, civic pioneers, and communities, both physical and social.

--Sophia Kloc, Historical Resources Administrator

Community Deconstructed: Recommendations from Our Library


Grow your knowledge about community making, the power of an organized voice, and the role of farming, past and present with these book suggestions from our library collection. For help with access, contact the Research Center.

Farmers’ Markets of the Heartland by Janine MacLachlan

Making Local Food Work: The Challenges and Opportunities of Today’s Small Farmers by Brandi Janssen

The Claims of Kinfolk: African American Property and Community in the Nineteenth-Century South by Dylan C. Penningroth

Thinking Small: The United States and the Lure of Community Development by Daniel Immerwahr

Historical Roots of the Urban Crisis: African Americans in the Industrial City, 1900-1950 edited by Henry Louis Taylor Jr. and Walter Hill

The Different Drum: Community Making and Peace by M. Scott Peck

My Community: Then and Now by Lynn Bryan

Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky

Preserving the Family Farm: Women, Community, and the Foundations of Agribusiness in the Midwest, 1900-1940 by Mary Neth

Twitter and Tear Gas: The Power and Fragility of Networked Protest by Zeynep Tufekci

Frontier Settlement and Market Revolution: The Holland Land Purchase by Charles E. Brooks


This post was adapted from an article first published in the January–May 2021 issue of The Henry Ford Magazine.

African American history, popular culture, TV, The Henry Ford Magazine, books

Man in black t-shirt, jeans, baseball cap, and backpack stands in a plaza with a few other people and red building behind him
Mick Ebeling, founder of Not Impossible Labs, home of Music: Not Impossible. / Photo courtesy Not Impossible Labs


Film producer Mick Ebeling founded Not Impossible Labs to be a tech incubator with the mission of righting wrongs with innovation. Since then, his credo to “create technology for the sake of humanity” has resulted in developments like an invention allowing people who are paralyzed to communicate using only their eye movements and 3D-printed arms for Sudanese children who’ve lost limbs to war. So when Ebeling witnessed a concert for deaf listeners—where the music was turned up loud enough for the crowd to feel the vibrations—around the same time as a friend lost his sense of smell in a skateboarding accident, he had a revelation. “He didn’t fall on his nose—he fell on his head,” Ebeling said. “That means you don’t smell with your nose. You smell with your brain, which means you don’t hear with your ears, you do that with your brain too. So what if we went around and kind of subverted the classic way that people hear and we just took a new pathway to the brain?”

Thus was born the Music: Not Impossible project. Ebeling enlisted Daniel Belquer, a Brazilian music composer and technologist, to be the “mad scientist” shepherding the endeavor. Belquer was obsessed with vibration and tickled by the observation that skin could act as a substitute for the eardrum. “In terms of frequency range, the skin is much more limited than the ears,” said Belquer, “but the skin is better at perceiving texture.”

Belquer and Ebeling worked with engineers at Bresslergroup, Cinco Design, and Avnet, in close collaboration with members of the deaf community, to create the current version of a wearable device consisting of a “vibrotactile” vest, wrist straps, and ankle straps. The harness features 24 actuators linked to different instruments and sounds that distribute vibrations all over the body. The system is totally customizable and could, for example, have the drums vibrate the ankles, guitars stimulate the wrists, basslines rumble along the base of the spine, vocals tickle the chest, and so on.

Gif showing four total images of backpack-like device that attaches around the body
Mick Ebeling and Daniel Belquer worked with leading engineers and members of the deaf community to create the current version of their wearable device, which consists of a “vibrotactile” vest, wrist straps, and ankle straps. / Photos by Cinco Design

“What we’re doing is transforming the audio into small packets of information that convey frequency amplitude in the range that our device can recognize,” Belquer said. “And then we send this through the air to the technology of the device. The wearables receive that information and drive the actuators across the skin, so you get a haptic [a term describing the perception of objects by touch] translation of the sound as it was in its source.”

As the team tested prototypes and held demo events, they also discovered the device has benefits for hearing listeners as well as deaf ones. “We can totally provide an experience that is both auditory and haptic,” said Belquer. “So with the vibration and the music, you hear it and you feel it and you get gestalt. This combined experience is more powerful than the individual parts. It’s like nothing you’ve ever felt.”

Room filled with blue light and people with their hands in the air; one close to camera wears a device strapped to his arm
Photo courtesy Not Impossible Labs

The project won silver in the Social Impact Design category at the 2020 Industrial Designers Society of America (IDSA) International Design Excellence Awards (IDEA), which are hosted at The Henry Ford. Here’s what Marc Greuther, vice president at The Henry Ford and an IDEA juror, had to say about the project: “I like to think of design as an essentially friction-reducing discipline, reducing chafing in the functional, aesthetic, or durability realms—of design building bridges, shortening the route between user and a known destination promised by a tool’s outcome, whether it’s a really good cup of coffee, a comfortable office chair, or an intuitive e-commerce interface. Music: Not Impossible grabbed my attention for going an order of magnitude further—for bridging unconnectable worlds, making sound and music accessible to the deaf. In his design checklist, Bill Stumpf said good design should ‘advance the arts of living and working.’ Music: Not Impossible fulfills that goal by creating an opening into a vast landscape—not by reducing friction but by removing a wall.”

“In the beginning, people would say this might be something like Morse code or Braille, that you have to go through an educational process in order to understand,” said Belquer. “But as an artist, I was always against a learning curve. You might not know or like a specific kind of music or style, but you can relate to what the emotional message of the content is. You don’t need to be trained in order to have the experience and be impacted by it.”

African American man faces the camera with his mouth open, while a group of people behind him face the opposite direction
Photo courtesy Not Impossible Labs

What may be most remarkable about the project is that it creates a shared experience among people who might not have had one otherwise. From what the Music: Not Impossible team has witnessed so far, wearing the device can be just as intense and euphoric for folks who can hear as those who can’t. “We’ve had maybe 3,000 demo participants at this point,” said Belquer, “and there’s this face we always see: Their eyes open wide and their mouth and jaw drops as they have this ‘wow!’ moment.”


Mike Rubin is a writer living in Brooklyn, and Jennifer LaForce is Editorial Director at Octane and Editor of The Henry Ford Magazine. This post was adapted from “Where Can Sound Take Us?,” an article in the June–December 2021 issue of The Henry Ford Magazine.

design, inventors, by Jennifer LaForce, by Mike Rubin, music, The Henry Ford Magazine